The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there...
Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two...
Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers...
For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile...
Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series...
Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly...
Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search...
Eminent SEO News: Many Big Changes Coming Many big changes have happened – and are about to happen – around the offices of Eminent SEO. For starters, we’ve recently...
In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are...
Be honest: Have you ever tried to fix a problem and accidentally made it worse? Perhaps you were trying to update your operating system on your computer to make...