Here’s a web 2.0 marketing tip you may not be aware of: Regardless of your business niche, or the fierceness of the competition, there’s a simple, seven-letter word standing between you and a successful website
It’s an easy concept to grasp. Unfortunately, it can be difficult to master.
Difficult, why? Well, website traffic doesn’t matter unless it’s targeted traffic. 1 million hits a month won’t do you any good if those viewers aren’t picking up what you’re putting down.
You can take matters into your own hands, and funnel extremely targeted traffic to your website by simply creating content around specific keyword phrases that you know your potential clients use in their searches. You can do this, while gaining an edge on your competition, by using what’s known as “long tail” keywords. Long tail keywords are the latest buzz in search engine optimization strategy.
So, what the heck is a long tail keyword, anyway? It’s a keyword made up of 3 or more words, for example:
Short Tail / Main Keyword – Puppies for Sale
Long Tail Keyword 1 – 8 Week Old Bulldog Puppies for Sale
Long Tail Keyword 2 – Purebred English Bulldog Puppies for Sale
Naturally, many long tail keywords are phrases that are low in SEO competition. Try it yourself and see. Run a Google search for the word “puppies.” With over 22 million results, that’s a crowded playing field. Most savvy internet users know that they need to enter not just one, but a string of words or a phrase in order to find exactly what they’re looking for. As a website owner, implementing focused, long tail keywords into your content will equal targeted traffic – that converts!
Using this strategy isn’t difficult; it just takes a bit of planning and forethought. Simply target and optimize your web content around a specific long tail keyword phrase in each page title and within each paragraph of your articles. Once you have articles that rank highly in search results, your other articles will also start to show an improvement in rankings, and before you know it, your web traffic will be skyrocketing.
It’s extremely competitive to rank for short tail keywords. Remove yourself from the competition and stand apart by targeting long tail keyword traffic. When you’re ready to hire a professional SEO company to help you discover those magic long tail keywords crucial to your specific niche, contact us! Just call 1.800.871.4130 or contact us here: Eminent SEO Contact form.