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Is your company’s website performing at a much lower conversion rate than you are trying to target? You’re not alone. Many company sites fail to generate enough leads due to design flaws and ineffective conversion techniques. However, having landing pages that are dynamic and creative can aid your company in boosting online conversion.
What Are Dynamic Landing Pages?
Landing pages are the bread and butter of your company website. Typically, businesses use these pages as links for sponsored advertisements to drive web traffic to the site. Web designers craft the page to target a specific conversion, such as purchasing a new product or downloading a free eBook.
Standard elements of a landing page include:
- A single, clear Call to Action (CTA).
- Potential SEO, although not required.
- A description of products and additional content necessary to sell the conversion.
A landing page does not have a site navigation attached to it. In addition, only one CTA can exist on a landing page since the purpose of these pages is to target a specific conversion. No internal or external links are available on a landing page aside from the CTA.
Dynamic pages, on the other hand, are web pages that are customizable to a user’s location. It displays different messages to different users based on location or keywords. Landing pages and dynamic pages can combine forces to create one effective web tool for your business: the dynamic landing page.
Dynamic pages for e-commerce allow businesses to further customize the user experience and push the conversion. A user will appreciate the tailor-made page and is more likely to convert than they would a standard landing page.
Dynamic Landing Pages and Conversion Rates
For example, say that you run a nationwide cleaning service company. If a person is searching for a cleaning service, they want to find one in their local area. A standard landing page would lead them to your site, but they may need to type in their location manually. However, a dynamic landing page will tailor results to their location specifically, showing that your company can service their home. This will make it easier for the customer to schedule an appointment with you.
A study by the UK-based firm Periscopix directed visitors to a cleaning service site to either a dynamic landing page or a standard landing page. The study found that desktop conversion rate for the dynamic landing page increased by 9.2% and the mobile conversion rate increased by 25.2% — a major increase in business for the company.
Necessary Elements for Creative Landing Pages
Investing in a dynamic landing page is crucial to increasing your company’s conversion rates. However, you should follow these best practices to ensure that your web pages direct traffic in the right direction and communicate your desired messages clearly.
Write a strong, well-crafted headline.
You can create different headlines based on keywords to add the dynamic factor to your landing page. Select a handful of the most common pain points and construct your headlines around them.
Include a visual focus on your landing page.
Choose an image that reflects your company culture and values. Choose an emotion to target and find large, dynamic images to match this emotion.
Add a persuasive subheading.
After you grab your visitor’s attention with the headline, include more information to help them convert. Elaborate on the offer you’re trying to sell and aim to help your visitors move past their hesitation to convert.
Eliminate risk by adding a guarantee.
Offer a free trial, free consultation, or product demo. You can also offer a money-back guarantee within a certain timeframe. Whatever the case, create a situation where the visitor has little to lose from the conversion.
Dynamic Landing Pages with Help from Eminent SEO
Ready to create a dynamic landing page for your company website? Contact Eminent SEO today to learn more about our web design services.