Tag Archives: Design

Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

Phoenix Graphics Firm Think Graphics Rebuild - Eminent SEO

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless.

That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing.

Think, as they like to call themselves, has currently lost its esteemed spot on the hallowed Roosevelt Row in downtown Phoenix. Think’s workshop was right in the center of a monthly event known locally as First Fridays, perhaps the preeminent recurring cultural event in all of Arizona. First Friday is where local artists gather to sell their wares to thousands of visitors.

Luckily, Think has an office in the Tempe suburb where it could host the displaced Phoenix employees for the time being. But with its Phoenix office in tatters, Think is missing out on the opportunity to capitalize on the huge Friday audiences and become more embedded in the local arts scene.

The Fire Catches Our Attention

Think Phoenix Graphic T-Shirts - Eminent SEO

Members of Eminent SEO show off their “Think Phoenix” T-shirts, which go toward helping Think Graphics & Printing Solutions rebuild its downtown Phoenix office.

When the Eminent SEO team first heard Think’s heartbreaking story, we started devising ways to help out and turn Think’s fortunes around. Many of our employees have a strong passion for art, especially local art, so the news about Think’s burned-down shop hit close to home.

“When we found out about the fire, we knew we had to help!” our CEO Jenny Stradling said.

Under our CEO’s direction, we have been vigilant about building partnerships locally and supporting Phoenix-area businesses, artists and more.

“Phoenix is our home, too, and we know that by helping Think Graphics, we are helping good people, artists and our own community,” Stradling added. “They are going to reinvest in Phoenix, and that is important to us all. We believe artists are the heart and soul of Phoenix, and we want to prove it by supporting our partners when they need us most.”

Think Graphics’ Campaign

To help get its downtown Phoenix office rebuilt, Think Graphics launched a T-shirt campaign. The Phoenix graphics firm created a new, one-page website for the ongoing fundraiser, offering various T-shirts with designs from local artists. The campaign is called “Think Phoenix” and it encourages Phoenicians to take some hometown pride and support local vendors and businesses.

Think’s goal is to sell at least 2,500 T-shirts. Prices range from $25 to $30, and each design is available in several different colors. Think is periodically adding new designs to the page, as contributed by local artists.

Eminent SEO’s Contributions

So how did we decide to help? For starters, our boss bought a T-shirt for every person in the company, letting us choose which design and color they wanted. We even submitted two T-shirt designs, which Think now offers on its campaign website.

Meanwhile, several members of our team began shooting a short video to promote the “Think Phoenix” campaign. We interviewed Think’s owner on camera and captured footage (including some with a drone and GoPro) of the burned-down Phoenix shop.

See the “Think Phoenix” campaign video here:

We have also begun running strategic marketing campaigns to build up Think’s visibility online. It’s a mutually beneficial partnership, too, as Think is receiving more attention to its fundraising campaign while we were given the chance to refine our emerging video production capabilities in addition to working with a client outside of our usual realm of businesses.

How YOU Can Help

No matter where you are in the country, YOU can help Think Graphics raise money to rebuild its downtown Phoenix shop, too!

Eminent SEO Funny Faces Think Phoenix T-Shirts

Team Eminent SEO geeks out in their new “Think Phoenix” T-Shirts.

It’s easy: All you have to do is visit http://www.thinkphx.com/ and buy a T-shirt (or two). There are several styles and colors from which to choose. Share the page with your family and friends and see if they want to pitch in too. You get a cool shirt out of the deal, plus Think will give you a coupon code for a custom shirt on Tendollarshirtstore.com for your purchase!

Another option you have is to visit the GoFundMe page created for Think Graphics. There, you’ll have a chance to donate whatever you’re comfortable with – and you can make the donation anonymously if you desire. Think is aiming to raise $50,000 with the GoFundMe page.

If you’re a local artist and you want to contribute to the fundraiser in another way, you can submit a “Think Phoenix” design to art@thinkpro.com for the chance you see your handiwork on a custom T-shirt.

To learn more about Think Graphics & Printing Solutions, visit the company’s main website.

Thanks for your consideration in helping out a Phoenix business that would truly appreciate your support in 2017.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Fundamentals of Logo Design: 6 Questions to Ask When Designing a Company Logo

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6 Questions To Ask Designing A Company Logo - Eminent SEOWhen starting a business, you want your logo to be legendary, memorable and to make a statement. You want it to create a buzz and help your brand become a household name.

All this is possible if you put in the time and effort as well as ask the right questions before, during and after the design phase. Here are some questions to get you started and push you in the right direction to create the perfect logo for your business.

What Is My Mission?

Any business that has the intent to be successful will first come up with a mission statement – the “why.” Company leaders will begin to refine the goal and the intention of the business, who it is looking to target, and why the business even exists.

It is imperative to revisit your company’s mission when designing a logo. Your logo should not only be memorable, but it should also convey the reason your business exists in the first place. Before you go to any graphic designer, whether in house or outsourced, you must go back to the basics and remind yourself “why” and make sure your mission is crystal clear.

What Type of Logo Do I Want?

There are a few different styles you can approach when your logo is in design. Whatever type you choose, you’ll want to make sure it reflects the personality of your business and is memorable to your audience.

Here are four main styles of logos that could help your company stand out:

1. Watermarks

Think Google, Coca-Cola or Absolut Vodka: All three logos are standalone lettering of the company’s name. All have distinctive lettering, color and graphics to represent the brand. You can probably recall each logo as you are reading this right now. In other cases, an abbreviation of a company’s name can work for this style of logo, too.

2. Letterform

Letterform logos are ones that use one or more letters that stand alone as a symbol of the brand. Some of the most famous letterform marks are McDonalds, Chanel and Honda.

3. Pictorial

Also known as iconic marks, pictorial marks are a personification of the brand. Think about it: You know where someone got their coffee from when you see a green Siren with a crown, or what type of computer a stranger is using when you see an apple on the back, and you know what channel you’re watching when you see the iconic peacock. Starbucks, Apple and NBC have all mastered the art of the pictorial.

4. Abstract

Swoosh. What comes to mind? Nike, of course! This is probably the most successful abstract logo out there. Nike has built such a strong visual identification that it is easily recognized around the world. Other prominent abstract designs include logos representing Chase Bank and Sprint.

Which Color(s) Best Represents My Brand?

Become A Know It All Color Psychology In Logos - Eminent SEOA bit of psychology goes into creating the perfect logo for your business. Human beings have a subconscious recognition of colors and their meaning. If you want to appeal to the senses, you must choose the right color that will mesh with a certain neuro-association of your potential customer.

For example, the color red is associated with:

  • Energy
  • Danger
  • Determination
  • Strength

Yellow represents:

  • Happiness
  • Joy
  • Cheerfulness.

This might be a time to refer back to your corporate mission and decide what exactly you want your customers to feel or take away when they see your logo.

In considering the color(s) of your design, take shape into account as well – whatever best represents your brand and works in tandem with the colors. Brand logos should produce emotion and communicate your message simultaneously.

How Much Is This Going to Cost Me?

There is a reason why cost was not one of the first questions listed to ask. The reason is that designing a logo isn’t a cut-and-dry process, and there are many questions and steps involved from both the clients’ end as well as the designer’s. Of course, you want to get it right the first time. This is not to say that you will never change your logo, but you should want to get it as perfect as you can the first time around so that as time goes on, you are only making minor tweaks.

If you choose to go with a professional design company, you will spend anywhere from $4,000 to $15,000. Instead of one designer working on your project, you will have the benefit of multiple designers working with and for you, which means more creativity and ideas to bring your vision to life.

Don’t Let the Price Tag Discourage You!

If those price figures gave you a mild heart attack, don’t fret. There are options to cut your costs, especially if you are a small business with a small budget. Once you narrow down your options and get a bit more specific with what you want, you can take your ideas to a freelance designer or smaller company that can give you a more accurate quote for your budget.

Expect to pay a minimum of $250, even if you go with the more affordable designer. This is, of course, the lower end of the spectrum and would be for a simple design with two options and about two rounds of revisions. If your design is more complex and requires more detail, you should expect to pay a minimum of $400.

A good designer will include extra services like multiple design options for all merchandise, letterheads, business cards, etc. They will also allow as many revisions as needed to get the job done.

How Long Will This Process Take, and Is It Feasible with My Budget?

When considering cost, you must also be realistic about your budget. If you are spending every last cent of your logo budget on this project, it may be a good idea to hold off until you have more money.

What you pay a designer should be comparable to the time spent on the project. This means that clear communication is key. The more clearly you communicate your vision, the easier it will be to nail it the first go-round. Logo design projects can get extremely difficult when the client and designer have different interpretations of what the design should look like.

Remember, time is money. You certainly don’t want to get stuck with a design you don’t like as well as no money to have it corrected. You reap what you sow. Invest in your business first to enjoy the reward later.

Did I Cover All My Bases?

Many new small business owners make the mistake of not covering all of their bases and researching their competition. Originality matched with your key points and core values are what’s going to make your logo stand out from your competitors. Do your research!

It is imperative that you research the logos of other businesses, especially your competitors, to make sure that yours isn’t the least bit the same. You’ll want to avoid confusing your audience and, even worse, throwing away sales to your competition.

Also, it is wise to take time and consider every space, place, nook and cranny your logo could possibly appear. This could mean:

  • T-shirts
  • Letterheads
  • Pens
  • Windows
  • Billboards
  • Apps
  • Your website
  • Directories
  • Social media
  • Vehicles
  • Cellphone cases
  • Etc.

A photo posted by Eminent SEO (@eminentseo) on

It all depends on what works best for your industry, but you’ll want to consider all possibilities ahead of time. Your logo should translate across multiple avenues of marketing and communicate the same message.

Final Thoughts on Designing a Company Logo

At the end of the day, you want your employees and other to be proud to don your brand. You want your message to be strong and hope that it seeps into the subconscious of all those it comes in contact with. You want to become a household name and make a statement without saying a word.

Designing the perfect logo for your business can be a daunting task and it’s not for the faintest of hearts. Remaining close to your mission and your core values and remembering the “why” is what will help you keep a laser-like focus during the process. Authenticity and transparency are key if you want to create the trust needed to support your brand, so choose wisely.

Need a logo from scratch? Or an update of your current graphic? Eminent SEO can help. We can evaluate your current logo in comparison to your competition and then work closely with you produce a fresh, unique and relevant design. Just call 800.871.4130 to get started, or learn more about our Business Branding Services here.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Why You Shouldn’t Neglect to Optimize Your Website’s 404 Page

Neglecting To Optimize 404 Page - Eminent SEO

A 404 webpage is returned whenever a user mistypes a URL, follows an errant link, or lands on a page that has moved or been deleted.

This type of page is only returned in the event of an error, so there’s little point in putting effort into your website’s 404 offering, right? Won’t users just hit the back button if they see a 404 page, whether they were on your website immediately prior?

Well, the answers to those two questions are no and not necessarily.

Companies who take the time to fill out their website’s 404 page can demonstrate the three following characteristics:

  • Their personality
  • Their level of creativity
  • Attention to detail

Filling out your website’s 404 page signals to your existing and prospective customers that you’re thorough and that you care about your website’s user experience. There’s also some strategy involved in how you attempt to direct visitors from your 404 page. And ultimately, there’s SEO value in how you handle your 301 redirects and when the 404 page actually appears. If numbers like 404 and 301 don’t really ring a bell, learn about all of the HTTP response codes in this comprehensive list from Mozilla.

In this post, we’ll take a look at:

  • Why 404 pages appear
  • How to lay out your website’s 404 page
  • Some top examples of 404 pages across the internet
  • When to redirect 404s and when it’s OK to leave them be

Why 404 Errors Happen

Ideally, a user would never land on a 404 when trying to access any area or any file of your website. But it’s going to happen eventually. Your domain doesn’t cover every imaginable combination of letters, numbers and symbols past your .com (or whichever top-level domain extension you use), so 404s are bound to happen every once in a while, no matter how well you cover your bases with 301 redirects.

404 pages aren’t the end of the world. Someone either just flubbed a character or two in manually trying to reach a page on your site, or maybe another website or social media user tried to link to your site but errantly copied the URL. Anyone who tries to follow a faulty link will land on a 404 under your domain.

Thankfully, Google doesn’t penalize your site for returning a 404 page here or there. But if you have an inordinate amount of 404 errors on your hands, then you have a problem. Running a site-wide crawl and then 301 redirecting any broken links will fix that issue right up for you.

Besides deleting a page entirely or slightly tweaking an existing URL, 404s can also happen when you move your entire website to a new domain. You need to 301 redirect every single old URL to the equivalent version on the new site. Links to your old address will get broken if you don’t redirect them to the new domain. Think of it like forwarding your snail mail to a new address.

404 Page Optimization

While you don’t want the search engines to index your website’s 404 page, your objective here is to entice users toward another section of your site.

Besides some snappy graphics and language that makes it clear that there’s a problem with the URL, your 404 page should also maintain the same menu layout as the rest of your site. This includes an easily identifiable button (usually your logo) that takes the user to your homepage.

Here are those strategies in action, as seen on our 404 page:
Eminent SEO 404 Page Screenshot

Our error page also includes a search field so users can type in a term if they’ve deliberately landed on our website expecting to read about a certain topic.

Google itself has a few suggestions for creating 404 pages, including the idea of adding links to your most popular pages, blog posts, etc.

Adjusting URLs and Redirecting

And finally, when it comes to optimization, there are two steps you should take that don’t deal with the 404 on-page content itself, but instead concern URLs.

First, cover your bases by directing any logical misspellings of your site’s main URLs to the correct address. What this means is if you have a Services overview page, your URL will probably will look like “www.example.com/services/.” If somebody just types in “service” at the end of that string, you should have them redirected to your Services page, rather than returning a 404 for such an innocent mistake.

Another example is if your About page is structured as “www.example.com/about-us/,” make sure you have “www.example.com/about/” redirect to the correct URL. Take time to do this for every major page of your site, rather than leaving your 404 page as catch-all for common misspellings or variations of primary URLs.

Second, although your 404 page will show up for every errant URL related to your domain, make sure it actually shows up if a user searches for it directly, such as if they type in “www.example.com/404/.” You’d be surprised how many websites with even the best 404 pages have failed to get this right.

Speaking of the best 404 pages, let’s look at some shining examples across the web that may give you a little inspiration on how to flesh out your website’s error page.

Awesome 404 Page Examples

You can tell that many companies and individual website owners have fun with their 404 pages. As I mentioned earlier, it’s a chance to show off your creativity and even the personality of your business. It’s also just one more place where you can reiterate your brand strategy, as you can see in our 404 example above.

While no 404 page category has been created yet for either The Webby Awards or the American Advertising Awards (fka the ADDYs), there seems to be a healthy competition on the internet for who can serve up the greatest 404.

Beware that if you try to use copyrighted material on your 404 page, you may get sued or at least asked to remove the content in question. Two sites on this TIME “Web’s Best Error Pages” list from 2014 have found out the hard way, as you’ll no longer see images from “Dumb and Dumber” and “Jurassic Park” if you click on the links provided in the TIME article.

Here are some exemplary static and interactive 404 pages that you can find across the internet currently:

Stellar Static 404 Pages

Heinz Error Page Ketchup BottleUniversally recognized ketchup-maker Heinz could probably use an update of its website, but its error page has been catching eyeballs for years, and is still top of the line. Not only does Heinz feature its iconic ketchup bottle in a metaphorical way, but the page is optimized in a manner that lets visitors easily navigate toward other parts of the overall site.


eHarmony 404 Page Screenshot
When you land on this page, it’s readily apparent which site it belongs to. The broken heart image easily ties into eHarmony’s overall brand. The page also gives you clear options on where to go next.


Mashable 404 Page Screenshot
Awesome. Mashable’s toe-ripping-through-a-sock image on its 404 page is unforgettable. A search field is also provided and the main navigation is right at the top. This media company certainly put much more effort into its 404 page than most other national news-related sites have cared to.


CSS-Tricks 404 Page Rip
CSS-Tricks is an online community for web developers, and its 404 page plays right into its audience. The only problem here is the page offers no links to the rest of the site, or anywhere else, for that matter. Great image, though. If you look at the meta title, it explains the concept of this 404 page: “You’ve ripped a hole in the fabric of the internet. Love, Chris from CSS-Tricks.”


Impressive Interactive and Non-Static Pages

Blue Daniel 404 Page Screenshot
There’s a lot to see but not a lot to do on BlueDaniel.com, home of Daniel Karcher Film Design Studios. The homepage is just one full-browser video with audio and no clickable buttons or text. The 404 page, however, is as great as any you’ll find. It takes place in a subway station and has a moving passenger train. The motion image features posters for the TV series “LOST” and film “The Missing,” and a subway sign that reads, “Please proceed to the main level.”


Tripomatic Desert 404 Page Screenshot
Online itinerary maker Tripomatic can also make a case for best 404 page on the web. This page features a full-browser scene of a sun and moon setting over a desert landscape. The scene goes from dawn to twilight to dusk, and it loops endlessly. The website’s navigation is not featured, but there is a large button to go to the homepage.


Blue Fountain Media Pacman 404
Can’t find a page on BlueFountainMedia.com (a digital marketing agency)? No problem. Just play “Pacman” instead, as featured on the website’s popular error page. The average time on page must be insane for this creative offering.


Hot Dot 404 Page Screenshot
Hot Dot Productions, a digital artistry firm, offers an error page that features a large “404” made out of tiny, pulsating dots. The page interacts with your browser as well, changing your vantage point of the manic dots.


MailChimp 404 Page Screenshot
Email service provider MailChimp serves up a 404 page that features its recognizable mascot in an eerie forest setting. Fog slowly creeps across the frame, adding to the uneasiness. If this scene creeps you out too much, you can easily access MailChimp’s navigation at the top or search the site using the field right above the green-looking monkey.


Tinsanity 404 Page Screenshot
This error page is currently the best thing about Tinsanity.net, which has no content at the moment and a homepage that only links to two other sites. This 404 page features a panicked cup-and-straw beverage that skips frantically across the screen. There’s also some (very loud) audio to go with it.


When to Redirect 404s

Some websites are coded in a way that any time a visitor prompts a 404 error code, he or she is redirected to the homepage. This is known as a global 404 redirect. Although this seems like a viable way to keep visitors on your site when a 404 is served, it actually frustrates many users. They might think it’s a glitch, or because they came to your website looking for specific information, showing your homepage instead does nothing for them.

Instead of employing a global redirect, just take the time to spruce up your 404 page and run a site crawl to help you mitigate how many times users are receiving this error code. If some of the 404s keep coming from in house (meaning you have a navigational or other internal link that is broken), make sure you fix the error right away.

But What if I Have Backlinks to a 404 Page?

A backlink audit will tell you if other websites are still linking to a deleted or moved page within your domain. For a refresher on backlinks and to see which tools you can use to run this type of audit, click here.

If any external sites are linking to what is now a 404 page on yours, you should be choosy about which links you want to keep. If the page has simply been moved, you can 301 redirect the broken link to the new address, but it’s actually better to contact someone affiliated with the site linking to you and provide them with the new URL for the link. Links that pass through a 301 in order to reach their destination lose a little bit of power in Google’s eyes.

The above tactic should only apply if it’s a link you want to keep. If a low-quality site is linking to what is now a 404 page on your site, it’s actually not detrimental to your SEO to let the link stay as is. Backlinks from highly authoritative sites are the ones you want to uphold. Low-quality inbound links that produce a 404 error can remain in limbo.

If you’ve deleted a page that still has a link you’d like to keep, try to find the most relevant content on your site to redirect it to, or you may even want to create a new page that features the information that inspired the link in the first place. From there, you’ll either 301 redirect the link to the new page you’ve created, or you’ll reach out to the webmaster of the other site to give them the URL for your new content.

Have Fun with It

Spend some time and have a little fun with fleshing out your 404 page. Granted, you don’t want your site to return a 404 response too often, but it’s not catastrophic to have it show up once in a while. Plus, some users might get a kick out of how much creativity you put into it.

If you’d like a custom 404 page built for your website or if you need help with redirecting 404s and seeing how often they’re showing up for your visitors, contact the digital marketing and design experts at Eminent SEO today by calling 800.871.4130.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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What Is Responsive Design and Why Your Website Should Have It in 2016

What Is Responsive Design - Eminent SEO

What Is Responsive Design?

C’mon, it’s 2016. Time to get with it already. If I land on your website from my smartphone and I have to “pinch to zoom” to read some of your text or see images in their entirety, I’m bouncing off the page.

Also, if the only suitable mobile representation of your company is an app or mobile-only website (such as m.website.com), I’m probably not going to be too happy either.

Robert Downey Eye Roll - Eminent SEO

This is because your website needs responsive design, an ability to deliberately adapt to screens large and small. Websites across the internet have been making the upgrade over the last few years, and just last year Google puts its final say on the matter by de-emphasizing sites that aren’t responsive.

Wait, doesn’t everybody have a responsive design? You’d be surprised. Take Reddit, for example. Other websites utilize responsive design but aren’t all too happy about it.

If your website is a little older and not optimized for mobile devices, 2016 is the year you should make the upgrade to responsive design. No more excuses. You owe it to your company and your website visitors to make your site responsive. While you’re at it, you might as well revamp the appearance of the site and its navigation, while also reviewing your current content and then cleaning it up and making it better.

Let’s dig a little deeper into what responsive design is and how you can go about implementing it in the near future.

‘Mobile-Friendly’ vs. ‘Responsive Design’?

The terms “responsive design” and “mobile-friendly” are close to being synonyms, and they’re often used interchangeably on blogs, web forums, social media, etc. Responsive design means the website can shrink or expand to fit all devices, whether a smartphone, tablet, monitor or even a TV screen.

A responsive website is mobile-friendly, but not all mobile-friendly sites are responsive. Some mobile-friendly sites simply shrink to fit your smartphone, appearing just as their desktop equivalents, only smaller. This isn’t true responsive design.

Responsive design also means that elements of the website will condense or disappear from the page as the device gets smaller and smaller, yet the layout and organization still makes sense to the user. The horizontal navigation on responsive websites usually gets condensed into a drop-down “hamburger”-style menu (although some designers are now advocating against the icon), as you can see with the green button below..

Mobile Eminent SEO Screenshot

Responsive design isn’t just about making a website look pretty no matter the device. It’s about fostering a great user experience no matter the device.

Many companies used to get around upgrading to a mobile-friendly website by building a separate phone app that looked and functioned very similarly to the desktop version of the site. Others created sub-domain sites with an “m” right before the website’s name, and these such sites featured either standalone mobile pages or stripped-down versions of the desktop equivalents.

Mobile IMDb Screenshot - Eminent SEO

You don’t have to go either route anymore. Some businesses still have legitimate reasons for creating a separate mobile app, but we don’t recommend doing this in lieu of making the main website mobile-friendly.

Google Rankings and Users’ Habits: The Importance of Responsive Design

SEO analysts disagree on the exact month when mobile search first began to overshadow that of desktop, but it looks like it happened somewhere between mid-2014 and early 2015. Smartphones are nearly ubiquitous now, and users are becoming more and more comfortable with turning to their phones first, rather than their desktop or laptop computers, to search the web, use apps, go on social media, etc. Mobile usage, including mobile search, is only going to continue to get more dominant in 2016.

Another game-changer that happened around the same time as mobile search’s rise to the crown was a Google algorithm update that began to accommodate mobile-friendly sites. This means that sites that weren’t responsive saw a dip in their search engine rankings. When you’re searching Google from a smartphone, you’ll even see the term “Mobile-friendly” show up before the meta descriptions of the applicable pages.

I searched for “Flower Store Phoenix” on my smartphone, and here are my results:

Flower Store Phoenix Mobile Search

There actually are some slight variations between the results after searching for the same term on a mobile phone and a desktop computer. Here is my search for the same term, but this time from a desktop:

Flower Store Phoenix Google Search

What’s interesting to note is that tablets don’t count as mobile searches, according to Google. The mobile-friendly algorithm update of 2015 only impacted searches via smartphones, not on tablets, laptops or desktops. Even if having a non-mobile-friendly site doesn’t negatively impact your rankings in mobile search, you’re missing out on scores of additional visitors because smartphone use is so prevalent now.

If users can’t find your site in mobile search and smartphones are the No. 1 device for search now, how can you expect your website’s visitation to grow?

Responsive Websites are a Part of Branding, After All

Making a website mobile-friendly is actually a component of a strong brand strategy. How? If somebody happens to have visited your site from a desktop before, they might land on your site on mobile search one day and say, “Hey, I’ve been here before.” But, if you’ve built a mobile site that looks and operates much differently than your primary site, then you have a disconnect in your branding.

Also, those who have visited your website via desktop and are familiar with the breadth of your content and navigation should have no trouble accessing your site with their smartphone and finding their way around, even if the navigation gets condensed into a hamburger menu. Making your site adjust easily to all screen sizes is a good strategy for keeping your longtime visitors around, as well as inviting and retaining new ones.

How to Test for Responsive Design

Not sure if your website already has responsive design? Not to worry. There are several free online tools you can use to give you the answer.

First, you can use Google’s Mobile-Friendly Test to see if your homepage or any sub-page of your website is responsive. Just type in any URL from your site, and Google will analyze it and provide you with the answer.

Second, you can go to ResponsiveTest.net and play around with different dimensions of your website. Just type in your URL at the top of the page. If elements of the site rearrange themselves, grow, shrink, etc., then you’ll know you have responsive design.

Eminent SEO Responsive Test Screen Size

A way to test your site without visiting another website is to take your browser out of full screen. Hover your cursor over the bottom-right of your browser and then shrink the window slowly. Shrink and enlarge it as much as you want, and see if elements of your website rearrange, compress, disappear and reappear. If so, great! Your work is done (unless you notice that the website could look a little better at certain sizes).

Difference Between Responsive and Adaptive Web Design

You may have heard the term “adaptive web design” as well. This has to do with coding the website for pre-defined dimensions and deciding what to fit on the screen and what to leave out. For example, the developer would have to code the website differently for smartphone, tablet and desktop/laptop monitor sizes.

In short, adaptive design takes more work than responsive, and you end up spending more money because your developer will need more time to complete all of that work. It also could put you in a bind as new devices with unique screen sizes hit the market in the future.

Some say a responsive website takes a little longer to load than a site with adaptive design, but pretty much everybody is focusing on responsive design right now. In fact, some developers would argue that adaptive design is a component of the responsive process, since you still want to test the look of your website at some of the more common screen sizes, even though responsive allows the site to adjust to any device.

The aforementioned ResponsiveTest.net gives you options for viewing your website at the screen sizes of dozens of the most popular devices on the market. Just look to the upper-right corner of the page for these icons:

ResponsiveTest Screen Size Icons

How to Make Your Website Mobile-Friendly

Now that you’re likely convinced to implement responsive design on your old, static website, let’s look at some ways you can make the upgrade.

If your website is coded by hand, this Google Webmaster Central Help Forum thread will give you a good start on how you (or your programmer) can make the site mobile-friendly. A high level of technical expertise is required if you want to go this route.

A more recommended direction is to migrate your site to a content management system (CMS), if you don’t utilize one already. WordPress, Joomla and Drupal are some of the most popular CMS’s on the market. If you do decide on this option, we’d highly recommend reworking and redesigning your website in general, since it’s likely outdated.

Redesigning Your Website While Making It Mobile-Friendly

Redesigning your site entails looking over your navigation and all of your content to see what needs to be included on the new site and what can be dropped for the best user experience. For example, if you have service pages that only have a couple of paragraphs of copy and nothing else, you’re probably either going to want to add much more content or just work that copy into a larger service overview page.

It’s going to take a few, long hours with your programmer and/or web developer, and even your content team, to decide on the final look and navigation of your new, responsive website, all controlled by the CMS of your choice. Brace yourself.

We Can Help

If upgrading your website with responsive design sounds daunting and you’re not sure if you have the team or resources to make it happen, outside help is always available. Eminent SEO can help you strategically build and design a new, responsive website, and we’ll set you up with an easy-to-use CMS if you don’t already use one. To learn more, see our wide range of Website Creation services.

If you’re ready to get started now on making your current website mobile-friendly, contact Eminent SEO at 800.871.4130.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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When to Launch Your New Website Design

This entry was posted in Design, Websites and tagged , on by .

When to Launch Your New Website DesignYou finally took the plunge and decided to re-design your website. Whether you’re redesigning it because it isn’t mobile responsive, or you simply just had an outdated website – bottom line is you needed to make this leap.

Now comes the common questions: When do I know if it is complete or not? Did I include everything I should? Does my website sell my product effectively?

You don’t have to feel overwhelmed when it is time to transfer your development site into a live environment that users can view and the search engines can index. Always stick to your bottom line – does your website spell out what is unique about your company and reveal your brand’s selling proposition immediately? If not, you may need to work on the design a little bit more to ensure it is influencing your audience through the correct messaging.

What You Need to Know Before Launching Your New Design

Stop Focusing on Little Content Tweaks and Focus on Your Overall Message

It can be daunting to go over every single piece of content on your website, especially if you have a larger site. The good news is, minor content errors can be fixed after it goes live. Instead of worrying about minor content errors, focus on understanding the goal of each page. Does each page represent something crucial to your business and is it sticking to your brand messaging? If your website clearly defines what you do, how your business is unique, and where to go to purchase – you’ve got your most important bases covered.

Don’t Let Your Website Design Take 6 Months to Accomplish

We see this all of the time. Companies will take months to complete a simple re-design that should’ve taken 30 days. There can be a number of reasons why this happens, however, business owners need to think of the bigger picture at stake. The longer you take to push your website design live, the longer it’s going to take to gain any return on investment from the new design. You can keep running the marketing campaign to prevent any huge losses, but you need that new design in order for your updated marketing strategy to be successful.

Your Website is a Constant Work in Progress

Most website design agencies will utilize modern design principles when designing your website. However, a lot more goes into a design than “pretty” graphics. It’s more about the psychological aspect of how users are navigating through your site. How do users feel when they land on a web page? Your website is a constant testing ground for conversion since you won’t know how users navigate your new website design until it’s actually live. Look closely at the conversion funnels in your Google Analytics to identify where you’re losing users. Re-designing, re-writing and re-optimizing internal pages of the site may be a constant work in progress until you’ve reached a conversion rate you’re happy with.

Forward Thinking is a Must

Content development and site architecture can be a large piece to a website design. You have to think about now, and the future, when developing the site architecture and content. Make sure your voice is consistent, your site architecture is easily expandable, and your content all leads to one main conversion goal. You also need to be forward thinking, so that all of your other marketing collateral and strategies align and meet your short and longer term goals.

How to Know If Your Website Design Is Ready to Go Live

Don’t let all of the little things get you off track. The real goal of the website design is to show off your product or service and show why your brand should be chosen. When your content messaging clearly defines your product or service when you hit the site – your content is ready to go.

What about everything else? To know if your website is good to go, it must be thoroughly tested for quality assurance.

What to Test Before Launching Your New Design:

  • Test all contact forms to ensure emails are being received.
  • Test the shopping cart to ensure products can be easily purchased without any glitches.
  • Manually click each page on throughout the navigation to ensure it is pulling up properly.
  • Manually click all links on the site to make sure none are broken.
  • Make sure all of your images and videos are properly sized to prevent slow loading times.
  • Check everything on mobile separately to ensure a quality mobile experience.
  • Make sure all of your pages are properly siloed in the navigation, meaning the URL coincides with the parent category.
  • Install all of your necessary plugins for SEO and social media.
  • Install Google Analytics and Google Search Console on the new site.
  • Install any other tracking metrics, such as Call Tracking Metrics.

These are just some basic things to look for before pushing your site live. For a full list, check out our website checklist.

Closing Thoughts

Always go into a new design project with a plan and forward thinking. The whole point of re-designing, or designing a new site from scratch, is to show off what’s unique about your business. Be prepared to explain your unique selling proposition to your web designer, so that they can understand your vision. From there, your website design agency should be able to take your vision and turn it into a beautiful, modern design that is also practical for your on-going marketing strategy.

Looking for custom website creation services that can increase your website traffic and conversions? Call our website design specialists today: 1.800.871.4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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5 Reasons Why Your Website Isn’t Producing Sales

This entry was posted in Websites and tagged , on by .

Website Sales

Experiencing high traffic volume, but low conversion rates? It’s probably because of your website. Your website is the face of your business, your online storefront, your brand identity. You want it to be a good representation of your business. When it’s not, you’ll experience very low conversion rates.

There are several important variables that go with how well a website operates and also its ability to produce quality leads. If your website isn’t constantly being updated with the best conversion practices, it will fall behind and your competitors will surge ahead of you. Below are some reasons why your website might not be producing sales:

1. Your Content Isn’t Attracting the Right Visitors

When it comes to website marketing, you need to have a solid content strategy in order to attract visitors that can convert into leads. Researching keywords that focus on producing conversions rather than just high volume is the first step. Next, you want to integrate your target keywords into the content. This includes your blog posts, social media content and your optimized website copy. All three areas should be consistent with your keyword strategy.

2. Your Website Is Outdated

Car designs have dramatically changed over the years, and still do each year. Why? So the manufacturers can eliminate any glitches in the motors and to keep up with the design trends. You can easily compare websites to cars because they both need the same things: updated designs, updated systems, on-going maintenance, etc.

Having an updated website includes elements such as: a clean, up-to-date URL structure that clearly lays out the path for users to navigate, a mobile-friendly design, a website content management system (CMS) that is search engine friendly, and much more. Just because you can easily build a website in a platform that is “drag and drop”, for example, doesn’t mean that it is search engine friendly. Sometimes using these very simple CMS systems isn’t the best plan for your long-term website strategy because they have limited capabilities for SEO.

Website designs also need to be updated every few years to stay up with today’s technology and design trends. Designs are changing for a reason, mainly because people are changing the way they use websites. If your website hasn’t been updated in a while, it’s probably outdated and not helping your business as much as it could be.

3. You Don’t Have the Budget for Website Marketing

This is something we come across a lot from smaller businesses that can’t always afford a fully managed solution. Your website marketing should be your primary focus if you expect to get more sales online. Are you investing in hiring more sales people? Why? Cold calling is an outdated sales technique. To stay up with today’s evolving marketing trends, you need to invest more into inbound marketing. It is one of the most cost-effective solutions and it always produces a strong return on investment when done correctly.

When someone is actively searching for a product or service, chances are they are a qualified buyer looking for a reputable company. If your business is lacking in online presence while they research, you’re going to lose out on sales. Think about yourself as a consumer. Would you want to have someone call you randomly with a sales pitch, or would you rather do the research yourself and contact the company with the best offer?

4. Your Website Isn’t Optimized for Conversion

The smallest things can make someone bounce off of your site. Example: it takes too long to load, your brand message isn’t clear and concise, the font is too hard to read, the background image overpowers the content, the contact information isn’t predominant, users can’t find what they searched for originally. These are all examples to consider when determining if your website is properly optimized.

Some ideas to help make your website more conversion-friendly include:

  • Add a video explaining a huge piece of important content on your site. You need the content for search engines, but the users would rather watch a video than read a long article.
  • Split test important landing pages with pay per click. It can be as simple as changing the wording in a header that encourages users to convert. Do some split testing with content changes to see which pages convert at a higher rate and make changes across the site as you find what works best for your specific audience.
  • Add trust badges and testimonials. These give users a better sense of who you are and add to the credibility and trust of your business and brand.
  • Make the phone number or contact button a primary focus in your header and multiple areas of each page of the site. This makes it easier for your potential customers to contact you without searching through the entire site.

These are just a few suggestions to keep in mind when looking at your website from a conversion perspective.

5. You Aren’t Nurturing Your Website Prospects and Leads

How many times have you filled out a form on a website and never heard back from anyone? When you don’t respond to each lead through your website with at least an email, you’re losing out on sales. If you have someone who is interested enough to fill out a contact form, that should be considered a warm lead. Those leads may not be in the buying stage yet, but they may be ready to buy in the future. Add them to an email drip campaign where your company can stay in front of them with quality content. It’s all about delighting users with content that is relevant to their interests that will keep them coming back to your site, and then nurturing them until they are ready to buy.

Closing Thoughts

If you aren’t investing a dedicated budget to your website management and marketing on a monthly basis, chances are you aren’t producing the amount of sales you need. Online marketing is a continual process of testing, researching, optimizing, and nurturing. When managed properly, your website will become profitable and your sales will continue to grow over time.

Need a strategy that is going to help your website produce sales? Learn more about our website creation services here.

 

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Vol. 40: Good to Know in SEO, Social Media Design Optimization, Monthly Blog Roundup

This entry was posted in Design, Newsletter and tagged , , on by .

Good to Know in SEO

As you know, internet marketing is dynamic and is literally changing every day. If you want to know what is going on in SEO now, you need to read… a LOT!

Here are a few great posts from across the web we think you should read this month:

Google Reveals Android App for On-the-Go Campaign Management
After a whole slew of product launches for AdWords in recent weeks, Google has now revealed an Android app that is available in the Play store.

Google May Discontinue Its AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.

How Google Pulls Structured Snippets from Websites’ Tables
Bill Slawski gets into how to apply WebTables. Some great stuff for the more advanced SEO’s.

How to Do Keyword Research for SEO: A Beginner’s Guide
Everyone does their keyword research slightly differently. If you are just learning how to do it yourself, check out this method from Hubspot.

Should Search Engine Optimization (SEO) Be Taught At College?
Often people have asked us if there is a course or degree for SEO… The answer is no. Why don’t colleges offer a legitimate degree in this sphere? As it turns out, there are very good reasons for it.

BONUS:

Okay, this one isn’t necessarily going to help you with your marketing strategies, but it might help you have a good time with your friends this weekend. You’re welcome!

Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions
Want to know how to make a Mint Julep? Just ask Google.

Google mixologist

Social Media Design Optimization

Social media platforms all offer different features. Most let you customize your profile image, banner and add some information about your business. If you want to take full advantage of the platform, you should customize and optimize every area available to you, including designs.

Some people think it’s enough to load their logo or a photo – but all too often we see logos that are cut off, blurry images and other obvious issues due to the designs not being properly scaled for the individual platform. Even if you create beautiful, custom designs you still have to size them for the specific recommended dimensions, per platform. For example, the recommended Facebook profile image sizing is 900 x 900, however, for Pinterest it’s 735 x 1102.

To help you design optimal images for your business profiles we created a quick guide. These are the only dimensions you will ever need to create and optimize your important social platforms (until they decide to change them on us again!).
Social Media Image Optimization

February Eminent SEO Social Media Roundup

February was a fun month for social media… We buzzed about the Super Bowl, sent out love for Valentine’s Day and shared some motivational quotes. What do you like to see in your social media feeds? Funny videos, inspirational quotes, articles about SEO, marketing facts and stats? Let us know so we can share more of what you love!
Superbowl
Achieve Goals
Maya Angelou
Too Busy
Beauty
Go for great

February Marketing Blog Roundup

Lots of good reading in this month’s Eminent SEO, Social Media and Branding blog roundup!

5 Ways To Build Online Brand Awareness In 2015
Looking for ways to build your company’s brand awareness this year? Are you looking for ways to stand out from the competition?

The Importance of a Website Content Audit During a Re-Design and How to Do It
Are you looking to re-design and develop your website? Have you thought about performing a content audit on your existing site before the re-design? If you haven’t, you need to. Here are some tips on how to perform a website content audit and reasons why it’s necessary.

Getting To Know Team Eminent SEO: Kirstin Douglas
Meet Kirstin Douglas. She is our Office Guru who is witty and logical at the same time. Mother of two, loves anime and keeps us in line! Find out how Eminent SEO keeps functioning at our best with Kirstin on the team.

How Content and Links Work Together for Better Organic Marketing
Content and link building techniques need to align in order to build a strong organic marketing strategy. With a strong organic presence, your website will rank higher in the SERPs attracting qualified users, while content marketing will walk those users through the sales funnel and help convert them into qualified leads. Here are some ways these two techniques work together.

2015 Super Bowl Commercials: The Good, The Bad and The Ugly!
When you are a marketer you watch the Super Bowl for the commercials! This year entertained us, made us cry and even made us cringe a little. What was your favorite ad this year?

Is Pinterest Adding A “Buy Now” Button?
Your favorite cork board may be making the switch to digital mall. What if instead of just pinning those shoes you would die for, you could buy them with a click of a button? This feature will make buying (and selling) a breeze.

How Your Business Can Benefit From The Growing App Market
Don’t think your business can benefit from mobile apps? Think again. Some tips on how to make Snapchat work for your business marketing campaigns.

Facebook Limits Organic Reach: What Does That Mean for Marketers?
Now that Facebook is limiting the amount of promotional content in newsfeeds, how are marketers supposed to utilize Facebook to help promote brands? There are still ways, but they are limited. Here are few we came up with. Feel free to share some of your ideas in the comments.

See Ya Online!

Welcome to our new subscribers! We hope you found something useful in this month’s newsletter. Are you interested in a specific topic you’d like us to feature in the next blog post or newsletter? Send us a note – we’d love to dive deeper into the subjects that matter to you the most.

Thanks for reading! Until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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7 Reasons Why You Need A Website Redesign

This entry was posted in Design, Development and tagged , on by .

Website Redesign

Updating your website is a trend that’s catching on and for good reasons. Technology, design, SEO and user-experience trends are constantly evolving. If your website is outdated, offers a poor user-experience, or search engines don’t even know your website exists, it might be time to invest in an updated design.

An updated design is a large investment, and it’s not just simply transferring a theme on WordPress. It’s changing the way users navigate your website and determining the funnel you want your users to flow through. What is your website used for? What is the end goal of the user? Does your website represent your company clearly? Not sure? These are some important questions to ask that may help you determine if it’s time for a website redesign.

Here are some of the top reasons why you need a website redesign:

1. Your Website Isn’t Responsive

Does your website currently scale to fit all mobile devices? Mobile search is predicted to overtake desktop search by next year. In order for users to properly navigate your website on a mobile device, it needs to be responsive. Another positive to having a responsive design is search engines favor mobile-friendly websites in the search results over website that aren’t mobile friendly. Why? Because it serves their primary goal of giving a better user-experience to their clients.

2. Search Engines Have No Clue Your Website Exists

Outdated websites are sometimes built on platforms that search engines can’t even crawl such as: Flash, Tables, Java, etc. Search engines will devalue the content when it’s not built in an HTML format. Search engine crawlers can’t read image, video, or flash files. So, if your website is outdated and content is placed on images or flash files, search engines aren’t reading it. The best way to tell how search engines are reading your site is to look at how Google is caching the page.

3. Users Aren’t Navigating Through Your Website

In Google Analytics, you’ll be able to tell the average pages viewed per session. If it’s not higher than 1.0, it’s probably time to rethink the design. This can mean that users are getting lost, or the content is completely irrelevant to what they were searching for. You want users to navigate past the homepage of your website because it means the website content and performance is user-friendly. If you have a one page website, this metric won’t work for you. If this is the case, look at the average session duration of each visitor. If it’s less than 20 seconds on average, users aren’t finding what they’re looking for.

4. Calls to Action Don’t Exist

Does your website have a primary goal for each landing page? Is it clearly defined on what the users’ next step is? These are known as calls to action. Each landing page needs to have a goal and a next step for the user. This will help the user easily navigate through each page of the website and, without question, increase the chances of them converting.

5. Your Website Doesn’t Define Your Company Brand

In this digital age, you only have a few seconds to capture your audience. Is your brand message clearly defined on your website? By clearly defined we mean: exactly what you do, your offer, and what makes you stand out from your competition. Think about it, if you’re searching for a pool installation company, and you come across a website that has nothing pool related on it, or minimal pictures of projects they’ve worked on, you’ll probably click off the website.

When searching for a pool company to install your pool, the first thing you may want to see is a beautiful, well-landscaped pool design that the company has completed. Maybe even linking to a gallery of other pools they’ve built. Next, you would want to see how they’re different. For example, they’ve been in business for over 40 years – that must mean they have lots of experience, great! Lastly, you want to know their offer. An offer might be “A free pool design consultation if you call today!”. Also, a primary call to action should always be present – do I fill out a form, call, visit their showroom, or?. See how everything ties together? A successful website ensures the brand message is clearly defined.

6. Your Website Doesn’t Load Fast Enough

This relates to your desktop loading times as well as your mobile loading times. If your website is taking too long to load on a computer or on mobile devices, you’re going to lose a lot of visitors. People are extremely impatient. If your site is taking longer than 5 seconds to load, you’re in trouble. People aren’t going to stick around and wait for it to load.

This could also be a factor when a website’s imagery isn’t properly optimized. It’s highly recommended to have a developer look into why your website isn’t loading fast enough, and a re-design might be the only fix.

7. You’ve Been Thinking You Need a New Website Design

Does your website look outdated compared to the competition? Are primary features constantly breaking and not functioning the way they once did? These are all signs that your website is outdated. Technology is changing day by day. The functionality and design of websites are too. Be ahead of your competition, not behind. If your gut is telling you your website sucks, it probably does.

Closing Thoughts

These are only a few of the many reasons why a website may need to be redesigned. It’s important to keep your brand in mind and how you want to represent your company online. Think first impressions. Your website is a lead generator giving potential customers their first impression of your company. If your website isn’t generating new leads, doesn’t represent your brand, or it’s simply outdated; REDESIGN IT.

If you need help getting started with a website redesign, learn more about our website design services here or give us a call: 800-871-4130.

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Vol. 31: A New Site Is On The Way, Panda 4.0 Is Here, Monthly Marketing Blog Roundup

What’s Happening at Eminent SEO

responsive

For months now we have been working on a new site design, content, SEO and mobile development of the Eminent SEO site. It’s almost ready and we can’t wait to share it with you! With the new site launch we will also be launching some other fun surprises. Stay tuned for more!

May Photo A Day: Tech and Gadgets

For the month of May we decided to have a little fun and share some of the coolest tech and gadget products we have found online. We know you love nerd and geek friendly gadgets, so here is a collection of a few of our favorites:

The 4-Port Lego USB Hub is pretty cool and made by the Danish LEGO company:

lego

Breffo Adventure Camera Kit – Introducing the ‘Octopod’ that essentially grips anything with its rubber-coated metal legs whilst attached to your camera via a screw-mount. A handy solution for taking group photos without having to require the help of strangers:

breffo

If you have a Bluetooth, you can have a virtual keyboard made by Brookstone:

bluetooth-keyboard

Wake up in style and start the day with a BANG with the Gun Alarm Clock:

alarm

Can music be touched? Yes, the designer Jackson McConnell made this type of speaker which can show waveform especially for hearing-impaired people to help them enjoy music in a particular way:

speaker

Do you have a favorite tech gadget? Share with us in the comments!

Google’s Latest Update: Panda 4.0

Matt Cutts of Google spoke at the Search Marketing Expo last March and said that Google was working on what would be the newest Panda update. For smaller businesses this might actually be a good thing as Matt said it is a softer and friendlier update for small sites and businesses. Google has been known to rollback drastic algorithm updates that have had a huge impact to website rankings resulting in dramatic losses.

In addition to this update “softening the blow” for smaller websites, it also is said to “lay the groundwork” for future iterations.

matt-cutts

Big sites however still seem to have been negatively impacted and some of them in a HUGE way! For example:

panda

Webpronews.com attempted to provide a comprehensive list of losers and winners, you can check out the full list here.

So, why the losses? Panda is all about the quality of content. Unfortunately some of these giant websites have a slew of user generated, scraped, duplicate or otherwise lower quality content – and that is exactly what Google is targeting.

If you are concerned at all about Google Panda our advice to you is to take a careful look at your existing website content. Is it poorly written, outdated, taken from another website or low quality in general? Yes? Then it is definitely time for a content update.

Marketing Blog Roundup

5 Reasons to Hire a Website Marketing Company
There are a lot more than 5 reasons, but we’ll start there. Here are 5 reasons why you should consider hiring a professional web marketing company to manage your site and online marketing campaigns.

Effective Ways to Market Your Small Business Online
A lot of small business owners don’t have the time, money or know-how to market their business online. Here are some effective ways for you to market a local business online without breaking the bank.

How to Generate Leads Using LinkedIn
LinkedIn can be a powerful marketing tool when used correctly. These tips will help you get started on marketing your business using the growing social network.

5 Ways to Increase Social Media Sharing
If you are writing great content but it’s not getting a lot of visibility, check out this post. By leveraging some of these techniques you can dramatically increase your content social sharing.

Traditional Vs. Digital Brand Marketing
We aren’t here to say traditional marketing is dead, but for many businesses it is slowly fading out. Learn the differences in offline and online marketing and what you can do to stay ahead of the curve.

See Ya Online!

That’s it for this month’s edition. Can you believe it’s almost June already? Where does the time go?

Until next time, see ya online

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Can You Relate With the 5 Stages of Designer Grief?

This entry was posted in Blog and tagged , , on by .

Sure you’re familiar with the 5 stages of grief, but are you familiar with the the grieving process of a designer? If you’ve had any experience with designing for a client you will feel with me when you peep this comic by 20PX.

5stages

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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