If you’re not a regular blogger, you might think it’s very difficult to find new ideas to write about on your blog. It seems difficult because you’re so busy with everything else that you don’t have time to research your own blog articles.
But, those who blog regularly know there’s millions of blog ideas floating around at any given time. Once you know where to look for ideas, and what types of ideas work on blogs, it’s quite easy to find a limitless number of topics to blog about. However, do remember the golden rule of blogging: keep your blogs posts 80% focused on providing valuable information to your audience, and 20% about your company.
With that said, here are some ways to find blog topics:
1. Answer Common Customer Questions Your Target Audience Has
You have a certain set of questions you get asked again and again, in your business. Provide answers to these questions on your blog, and this will not only show that you are an authority in your business space, but will deliver answers to your current clients and possible future clients. This serves three purposes:
- Your customers will have a resource that can be bookmarked in case they have future questions for you.
- Odds are that other people are searching online for answers to the same questions. Out of those readers that are searching for answers to questions you have answered, some of them may become return visitors and even steady customers.
- Your website becomes a more useful tool for your visitors, which builds your authority, and helps you attract even more readers through search engines.
2. Research Your Competitor’s Blogs
Yep, it’s totally okay to write about the same topics as your competitors. However, to keep things interesting, create your own slant on the topic. By creating a blog that is more interesting to readers, is more visually-appealing, and gives more direct and useful information, you are providing a much higher quality online product than your direct competition. A much higher quality product often attracts new customers from your competition, and gives you much more marketing leverage in your business vertical.
Pay Attention to Websites Like Quora and Yahoo Answers
You know how when you sometimes type in a question into Google, and then the top link goes to Yahoo answers? You can either type in these questions manually, or you can visit Yahoo Answers and Quora directly and look at some of the questions being asked. Once there, you can also ask questions and browse different categories of questions.
Some of these questions have a low number of searches on Google, but that’s a good thing because that means it’s easier to rank your blog article on the first page for those search terms.
4. Go to Google Adwords
This isn’t the most efficient way to find blog article ideas, but you can find some with a higher number of searches. But, the catch is it’s generally much more difficult to rank your blog article on the first page of Google for these ideas because there’s more competition for them. Check it out in action below:
For example, in this case, “How do I find blog article ideas” was entered, and a good relevant search “blog ideas for business.” So, a good title would be “how to find blog ideas for businesses” or “10 ways to find blog ideas for businesses.” You’ll notice the number of monthly searches, 50, is quite low. That’s a good thing – there will be lower competition, and you’ll have a better chance of hitting the first page of Google with your blog article.
There are many more ways to find blog article topic ideas, the trick is to find topics that many are searching-for, or are trending online. Look at your own online search habits and mirror your blog writing after your own search habits; this will lead your blog to be a more natural and efficient source for information related to your business.