Even though blogging is the standard expectation of the typical consumer for every website these days, there are a ton of other good reasons your website needs a blog.
A blog actually provides many benefits for your website beyond sharing helpful information.
When you’re blogging regularly, how do you help your business and customer? Keep reading to learn about the benefits of blogging:
1. You Establish Yourself as a Thought Leader/Authority
Who do consumers and businesses ultimately purchase from? Many times it’s the person or business they perceive as the leader in their niche. You don’t have to be a gigantic company to become a thought leader. You can make yourself a thought leader simply by blogging regularly and offering intricate detail that no other blog provides. This is one of the ways a blog levels the competitive playing field in any niche.
2. You Get Excellent SEO Benefits
You can optimize your posts to help them rank organically for target keywords. Although simply writing is not enough, ensuring your posts are SEO friendly is the foundation for a well ranking blog. When you sprinkle your keywords throughout your posts that builds your site’s overall authority for key terms which in turn gives you a better chance of ranking – not only your blog but the rest of the website as well. In addition, Google released the Fresh update back in November of 2011, which gives preference in the search rankings to websites that offer regularly updated content.
Subsequent updates like Panda, Penguin and Hummingbird also give preference in the SERPs to websites with high quality content. The more in-depth blog posts you create, the better the SEO benefits you receive.
3. You Connect with Your Target Market, which Increases Sales
The more you connect with your customer, the more you sell. Case in point – Hubspot notes these statistics on their website:
- 92% of companies who blog more than once per day acquired a customer through their blog
- 40% of all companies in the United States use blogs to market their products and services
In separate research, Hubspot also found the more frequently a company blogs, the more likely they are to get a customer through their blog. 58% of companies who blog at least once per week are able to land a customer via their blog.
You don’t have to blog daily or multiple times per day, but if you can do so once per week, that’s a great start.
4. Content Powers Social Media Success
Of all the different ways you can market online, the blog remains at the center. Think of it as your home base from which all other digital marketing efforts flow.
Once you blog, you have something of value to share over social media. You definitely should share other people’s content via social media, but you will only see valuable business results if you share some of your own high-quality, original content through your social channels as well.
Remember these mind-blowing stats about social (according to the Hubspot report mentioned earlier): 77% of B2C companies and 43% of B2B companies surveyed acquired customers through Facebook alone. And, social media has a 100% higher lead-to-close rate than any form of outbound marketing.
In a Nutshell:
- Blogging ensures better search engine authority and organic placement – leading to more organic traffic to your site.
- Blogging regularly gives your clients more confidence in you and your business.
- Blogging and sharing your own content socially drives more referral traffic to your site.
So, why aren’t you blogging already?
Overwhelmed? We can help. Click here to learn more about the Eminent SEO blogging services.