In a recent video via Google’s head of spam, Matt Cutts, he said that using stock images from a stock site has no impact on rankings. He added that using stock images over original imagery doesn’t effect any differently either or negative for that matter either.
Now personally, I think original photography is always a win situation for the client, as you don’t run the chance of utilizing an over saturated image online and you own rights to your photography 100%. But, I have to stress that when in a crunch, stock photography is a wonderful tool to get some vibrant and high quality imagery.
Below you check out the full video of Matt Cutts answering the question, “Does using stock photos on your pages have a negative effect on rankings? Do original photos help you in this regard?
Does your company, brand or service utilize stock photography? Or do you take all original photography for your website and marketing collateral?