The Max, The Myth, The Legend: The Evolution of a Brand Strategy

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Every once in a while you have to look back to know where you’re going.

Recently, our whole team revisited a side-by-side-by-side comparison of the three iterations of our brand mascot, Max the Monster.

Max was created in 2010 to be the face of Eminent SEO. Today, he has a huge presence on our social media accounts and our website, including being the first “face” you see when you visit our homepage. The force behind our brand identity, Max is such a big part of our team that he has his own about page on our site. Not to mention, he is also the star of our online store of Eminent SEO-themed apparel and products.

How Max Has Evolved Since 2010

Max Monster Evolution - Eminent SEOOn the surface, the first version of Max isn’t all too different from the current iteration. Looking at the 2010 and 2012 versions, you can tell that Max’s iris began to take up more territory on his lone eye, and that his orange hue got slightly darker as he “aged.” Also, the bag around his eye disappeared, taking away his slightly sleepy look.

The newest (2014) version of Max featured another change to his eyeball – this time involving his pupil – and a fuller set of teeth. Also, his orange tone continued to get darker and he now looks more 3D, as you can tell by looking at his legs and arms. Regarding the teeth, Max now has a much more approachable appearance than the pseudo-menacing previous versions of himself. Somewhere along the line, though, Max began to bulk up, as you can tell by looking at just the 2010 and 2014 versions.

For another comparison of the old and new iterations of Max, check out this tweet we posted recently:

What Max’s Changes Signal for Eminent SEO

It wasn’t just Max changing for the better throughout the last few years, it was us. As Max has bulked up and become more refined, so have we. We’ve tweaked and strengthened our SEO marketing techniques to deliver staggering results to our clients.

Max’s growth since 2010 coincides with our growth as a team. Not only has our staff gotten bigger since then, but our capabilities have expanded as well, helping us become a full-service digital marketing agency. Website hosting, domain registration, blogging, and email and video marketing are just a few of the services we’ve added over the last few years, as we’d argue each plays a role in SEO. When you see Max’s evolution, our hope is that you see it as a sign of Eminent SEO’s growth as a digital marketing agency.

What Max’s Growth Could Mean for YOUR Business

Our valued clients turn to us for all of their digital needs, including new or redesigned logos, brand mascots, websites and more. If you’re interested in adding a brand mascot or your company’s logo simply needs an update, our branding agency will build a custom solution for you. It’s all part of our website and business branding services. We’ll deliver high-quality work and correspond with you throughout the whole process to ensure that the final product is done to your liking.

For help with your brand strategy or any concerns about your online presence, contact us today: 800.871.4130.

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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