What’s New in SEO: Google Keeps the Top Spot to Itself in Local Search
Early in August, Google implemented a fairly big shakeup in its search results by making its “local pack” more exclusive, as we explained on our Eminent SEO blog. More information about the local search feature has come down the pike since. Not only are there now only three spots in the local pack, but the box is featured in the first or second spot of the non-paid results much more often than it used to be, essentially meaning Google-approved businesses will always show up before any other.
A new report by seoClarity says the old local 7-pack only used to appear in the number one slot of the search results 25 percent of the time. However, the results box has been showing up in very top spot 93 percent of the time ever since shrinking to three featured businesses. Moreso, the local pack now shows up either in the first or second spot 99 percent of the time, versus just 31 percent before the change-up. The move to a 3-pack means there is more territory on the first page of results for organic listings, but it appears they all will almost always fall below the local pack now. For more on the eye-opening study, see seoClarity’s report.
August Eminent SEO Social Media Roundup
Max and Meg found themselves in various new situations as part of our social media outreach in August, including partaking in a popular meme near the beginning of the month. We also kept it light with some humorous posts and we shared a photo of our great team lunch at Olive Garden. Take a look at the best posts from our social media accounts in August. Which one is your favorite?
August Marketing Blog Roundup
We took our blog efforts up another notch in August, sharing timely information and tips on topics such as SEO, social media and branding on our Eminent family of blogs. Below, check out the top posts we published in August, including the aforementioned in-depth look at Google’s move to a smaller Local Pack. For more marketing and SEO news, how-to’s and tips, we invite you to follow our Eminent SEO blog.
Early in August, Google somewhat quietly shrank its renowned 7-pack in local searches to a 3-pack. While that means more competition for local businesses to earn one of those three spots, it does open up some opportunities on the first page of local search results. Read about how businesses with a local focus can take advantage of this shakeup.
If you have a hand in an ecommerce site, read these 10 crucial tips for help on getting your website to begin to shine in the search results, which will help you gain more traffic and, ultimately, more sales. Who wouldn’t want that?
When it comes to boosting your social media presence by buying followers on Twitter or other platforms, just say no! For one, there are tools on the web where anyone can look up your account and see how many fake followers you have. For other reasons why you should abstain from buying subscribers, check out this post.
How Do You Develop a Brand Strategy?
Have you figured out what sets your business apart from the competition and who your targeted customers are? If not, it’s time to get started on developing a brand strategy. See this post for some tips to keep in mind as you’re building a strategy for your company.
Featured Service: Website Blogging
Many clients do not realize how important blogging is to the overall health of a strategic website marketing campaign. When done properly, optimized blogs can dramatically increase the authority of your website. Why? Google loves to see fresh, relevant content. It tells them you care about your visitors and want to provide them with the latest and greatest information you have to offer. Because Google wants to provide its users with up-to-date information, it will give a higher ranking to sites that add optimized, unique and relevant content more often.
Since blogging is such an important part of organic marketing, why would you let an amateur handle it? Leave the blogging to the pros and watch the traffic and conversions come in.
Visit our Website Blogging Services page to learn more. Or, call now to speak with one of our experts: 800.871.4130.
Until next time, see ya online!