Category Archives: Branding

The Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because with online purchasing, the how, where, when and why of shopping shifts – in an instant. Consumers demand choices, more than ever before. With Generation Z [...]
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Fundamentals of Logo Design: 6 Questions to Ask When Designing a Company Logo

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When starting a business, you want your logo to be legendary, memorable and to make a statement. You want it to create a buzz and help your brand become a household name. All this is possible if you put in the time and effort as well as ask the right questions before, during and after [...]
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The Max, The Myth, The Legend: The Evolution of a Brand Strategy

Every once in a while you have to look back to know where you’re going. Recently, our whole team revisited a side-by-side-by-side comparison of the three iterations of our brand mascot, Max the Monster. Max was created in 2010 to be the face of Eminent SEO. Today, he has a huge presence on our social [...]
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2015 Super Bowl Commercials: The Good, The Bad and The Ugly!

This entry was posted in Branding, Commercials and tagged , , on by .
Football fans and their uninterested family and friends unite for the Super Bowl each year, why? Well, besides chicken wings and lots of beer, even those who couldn’t care less about the game will get together to watch the commercials. I personally fall into the second category. While I understand the love for football, it’s [...]
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