Hey, it’s Jenny.
Lately, I’ve been in conversations with clients, teammates, and even competitors, and one thing’s become clear: SEO as we knew it is gone. It’s not dramatic. It’s just the truth. Google is rolling out features faster than most people can follow, but that’s what we’re here for.
This month, I’m keeping it tight. Just the key insights we’re acting on – the ones worth your time and energy.
Let’s get into it.
AI Mode is Here.
And It Doesn’t Care About Your Rankings
Google’s AI Overviews (also called AI Mode) are live and already changing visibility for millions of keywords.
What we’re seeing:
- Only about 13 percent of keywords triggered an AI Overview in March, but the number is growing.
- Most URLs featured in AI Mode are not ranked in the top 10 organic results.
- AI Mode goes deep. It doesn’t just pull what ranks well; it pulls what answers the question well.
What’s working now:
- Structured content with clear takeaways
- Pages that include custom visuals
- Original, helpful perspectives instead of summaries or rehashed information
Tip: Don’t optimize for keywords. Optimize for the kinds of questions people are really asking.
150 Days or You’re Out
New research confirms that if Google hasn’t crawled your page in 150 days, it likely won’t get indexed.
This is affecting new content, low-authority URLs, and older posts that haven’t been updated or linked to.
What we’re doing for clients:
- Running internal linking audits
- Checking sitemap and GSC health
- Refreshing and republishing content worth keeping
Need help identifying what’s been left behind? Just reply.
“Menu-Based” SEO is the Move
Seth Godin said, “People prefer multiple choice to essay exams.”
This applies to AI tools and user experience. If you’re relying on users or AI to guess what to do next, engagement drops.
How we’re adjusting:
- Adding “Ask Me” style prompts under blog sections
- Including TLDRs and step-by-step guides
- Designing content with modular answers and interaction points
Quick Fix of the Month
Open Google Search Console, go to Crawl Stats.
Look at when your most important pages were last crawled. If it’s been more than 60 days, flag it.
Those pages may be at risk.
Prompt of the Month
Use this in Gemini or ChatGPT to identify content gaps:
“Review this article and tell me what a user would still be confused about after reading it. Suggest content I can add to improve clarity and make it AI Mode-friendly.”
What We Believe Right Now
- AI Mode will eventually replace traditional search
- Content that includes original insights, structure, and visuals will perform better
- Helpful content means anticipating the next question before it’s asked
If your content isn’t truly helping, teaching, or inspiring, AI isn’t likely to surface it.
Final Word
If your content has lost visibility recently, it’s not your fault.
The rules changed. The good news is, we’re already adapting.
If you need help with the next step, we’re ready.
Jenny Weatherall
Featured Service
Data and insights from the SEO audit form the foundation of an SEO strategy. This includes developing a brand’s buyer personas and identifying what their ideal audiences is looking for when they browse the Web. This information can be developed into a website information architecture that satisfies search engines while delighting users.
