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Art Brings People Together
Design is a part of art. And, art is everywhere. It’s definitely an inextricable aspect of marketing. Consider all the ways a marketer can construct a call to action or design a landing page. The task takes a balance of logic and artistry.
Actually, the medical field is looking to marketing to find ways to make the notion of getting vaccinations more appealing. According to Bloomberg, The Vaccine Demand Observatory is teaming with Facebook to analyze what types of messages resonate. Content related to 100 million people across six countries will be scoured to better understand how to artfully propose the topic and advertise vaccinations.
Marketing goals are often measured in metrics but what wows customers and keeps them committed to brands has to do with the baked-in artistry. Art makes its way into communities as a method of bringing people together. At work, art brings people together due to a mutual appreciation of a picture hanging on the wall, a brainstorming session about a new logo design, or the way in which coworkers are seated around one another.
Even better, you don’t have to be in a room or in the same state as others to mutually appreciate art. In Alabama, a Facebook group shares its appreciation of murals around Alabama by posting pictures, comments, likes, and other signs of appreciation. The Murals of Alabama Facebook Group is at 2,000 members strong and growing, with people joining in from all over the world.
Marketing, like art, makes an impact on people. When it comes to marketing, what is the best approach? Should you rely on hard facts and data, or on the human connection? I think coming up with marketing campaigns is a lot like painting a picture. You start with a blank canvas and have a vision of what you want the outcome to look like. So, you begin using your experience, skill, and resources at hand to create that vision.
Is marketing a science or an art? What do you think?
Eminent SEO Art Gallery
Here is work from some of the featured artists that Eminent SEO has partnered with in the past.
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