Should You Disavow Bad Backlinks?
The Google algorithm is largely based on links and, even though when they developed it they anticipated that link building would happen naturally, of course SEO’s (and spammers) caught onto it and quickly manipulated it. Google had to find new and unique ways to utilize links as part of the algorithm, while also diminishing the value of anything that could be looked at as artificial.
So even though it might appear that link building is in your control, the actual point is that it’s not.
Anyone can link to you. If you want to “control that”, you have to use Google Search Console to find links and disavow them.
But, I Thought We Didn’t Have To Disavow Links Anymore?
Yes and no.
Although things have changed dramatically since 2012 when the Disavow Tool was launched and new Manual Actions from link spam are more rare today, there can still be reason to maintain a disavow file with Google today.
To learn more about when to use and not use the disavow tool, read on…
Despite link building being very different today, in terms of the tactics and what constitutes a quality link, it is important to know where we came from to understand where we are now and where we can go.
Featured Service: Quality Link Building Services
Expert Organic Website Marketing and Link Earning Agency
During the early days of Eminent SEO, back in 2005, link building was the primary ranking factor for Google’s algorithm. In other words, the better your inbound links, the more Google would favor you in its search engine rankings.
Fast forward to today. Links are still a heavily weighted variable, but moving up the ranks of a search engine’s results is far more complicated than it was 12 years ago. You can no longer simply “build links.” You have to earn them. How do you do that? By having a linkable website, drafting content worth linking to and doing the marketing grunt work necessary to bring people face to face with your content. We call this process “organic search engine marketing” or link earning.
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