Vol. 120: Email Open Rates No Longer a Key Metric

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V. 120 - Email Open Rates No Longer a Key Metric

How iOS 15 Affects Email Open Rates

So, how exactly can one tech giant’s change in policies affect key metrics that have mattered to businesses for decades? Here’s how.

Apple’s iOS 15 update will impact email marketers everywhere due to changes in privacy policies. These changes will ultimately render email open rates irrelevant for most marketers’ metrics. Because of this, email marketers and businesses alike need to start preparing for these changes to adapt their email marketing strategies.

Preparing for the Change in Your Marketing Strategy

  • Adjust Focus to Other Marketing Metrics
  • Test and Perfect Subject Lines
  • Enhance Content for Optimal Engagement
  • Clean Up Your Contact List
Preparing for the Change in Your Marketing Strategy
Though the impending loss of the importance of email open rates may be intimidating for email marketers everywhere, it doesn’t have to be.

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Marketing Tips and News

Google

Google Confirms Update To Local Search Results – Google confirms changes to the local search algorithm recently rolled out, which it’s calling the November 2021 local search update.

Google Reveals Top Searches Of 2021 – Google’s yearly report of top trending searches reveals the most popular keywords and topics across different categories.
SEO News You Can Use: Google My Business Is Now ‘Google Business Profile’ – Google said it would be migrating all GMB features to Maps and Search and rolling out new ways for businesses to manage their profile directly on Google Search and the Google Maps app.
Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips –  Top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January!

 

Social Media

Google Loses Top Domain Spot To TikTok – TikTok overtakes Google as the most popular domain globally, based on annual rankings from Cloudflare.
Meta Introduces Professional Mode For Facebook Profiles – Meta is bringing professional features to Facebook profiles that were previously only available with a Facebook Page.

 


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