February: A Month for Love
We celebrated Valentines with a few free Valentine’s Day card printables. Missed our post?
Check out all the cuteness on our blog: Free Printable Valentine’s Day Cards from Eminent
What’s Happening around the Eminent SEO office…
Eminent SEO Gives Back
This month Eminent SEO donated to the United Nation Refugee Agency. The NNHCR helps the uprooted and stateless, protecting refugees and helping people restart their lives. To learn more about the cause and what you can do to help, visit them at http://www.unhcr.org
What does your company do to give back?
Eminent SEO Offices Get a Face Lift
Since we spend so much of our lives at the office, we thought it would be nice to spruce it up a bit. This month we had Painters Plus, a local Arizona painting company, come by and paint the outside of the office. It’s looking pretty snazzy and we are happy with the results. We love to support other local businesses, so if you are in Arizona and need a painter, these guys are affordable and do great work: http://paintersplusaz.com/
Interesting Marketing Stats from 2012
Did you know:
- For every $92.00 spent on acquiring new customers only $1.00 is spent on actually converting them?
- 38% of online consumers abandon shopping carts when their delivery estimate exceeds 7 days.
- Facebook posts that include the word “should”, “would” or “who” get more comments.
- Articles that contain images get 94% more views than articles without.
(source: MDG Advertising)
Good to Know in SEO:
As we reflect on what we’ve learned since 2012 about SEO, we feel it’s important to emphasis one very important change that every website owner should incorporate into your 2013 marketing strategies:
Anchor Text Distribution in Linking – If you are a current Eminent SEO client, then you have probably heard me talking about anchor text distribution and how important it is to pay attention to it this year. Traditionally, organic SEO marketers focused on targeting specific keywords in the anchor text of their inbound marketing strategies. Although keyword targeting remains a powerful strategy for improving your organic search engine rankings, the Google algorithm updates in 2012 have forced SEO’s to change the way they incorporate it into inbound linking campaigns. Overuse of any one exact match keyword phrase in your backlink index can result in a BIG red flag with Google. Instead, it’s more important to focus on anchor text diversity, creating a more organic (authentic) backlink index that contains mostly direct click, URL and branded anchor text as links.
If you have received an artificial link warning in your Google Webmaster tools and you are concerned you might have too many inbound links for a target keyword – call us! We can evaluate your backlink index, help you scrub your “bad links”, build new links using the appropriate anchor text distribution and get that warning removed!