Eminent SEO Team News
Here in Arizona it’s been a little chilly… but nothing like you East Coasters! We hope you are staying nice and warm by the fire!
The end of the year is always a lot of fun, but this year December was especially exciting. Here’s what we’ve been up to:
Annual Company “Ugly Sweater” Holiday Party
This year we found a super cool spot in downtown Phoenix called The Duce for our holiday party. The place is fun and eclectic – offering everything from unique drinks and food to shopping, dancing and even a boxing ring! We all enjoyed each other’s company and laughed at the ugly sweaters everyone was wearing:
Secret Santa Gift Exchange
Of course we also had our annual Secret Santa gift exchange. Shopping for a co-worker with a $20.00 budget cap is harder than it looks! It’s a fun challenge though and between the thoughtful gifts and homemade potluck we all had a great time.
A Member of Team Eminent SEO Got Married
As of November 15th our long-time team Eminent SEO member Amanda Sisk is now officially Amanda Greenwood! Congratulations Amanda and Jesse! Their wedding was beautiful and so sweet. It’s so fun to celebrate these special times with our team family!
Good to Know in SEO (RIGHT NOW)
If you are in the industry you already know that 2014 brought a LOT of Google algorithm changes and updates. With so many updates it’s hard to keep up! So, we thought we would recap the year in updates for you. Here it is:
Confirmed Google Algorithm Updates in 2014 – A Complete List
Page Layout #3 – February 2014
A refresh to Google’s page layout algorithm, some people call it “top heavy”. Penalizes sites with too many ads above the fold.
Payday Loan 2.0 — May 2014
Targets especially spammy queries.
Panda 4.0 #26 — May 2014
The update targeted sites with low quality content.
Payday Loan 3.0 — June 2014
Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.
Authorship Photo Drop — June 2014
Google announced they would be dropping all authorship photos from SERPs.
Pigeon — July 2014
An update that drastically changed which factors Google uses to determine local rankings.
HTTP/SSL Update – August 2014
Google announced they will now give preference to secured sites and that adding encryption will provide a “lightweight” boost.
Authorship Removed — August 2014
First Google removed authorship photos, come August 28th they announce they would also be removing authorship markup. By the next morning all authorship disappeared from the SERPs.
Panda 4.1 — September 2014
A Panda update, with an algorithmic component.
“In The News” Box – October 2014
A display change to News-box results that resulted in an expanded news site SERP presence.
Penguin 3.0 — October 2014 with continuing changes until December 6, 2014
A slow moving update came with the release of the new Penguin. This update was probably data-only.
Pirate 2.0 — October 2014
This one was to fight the media piracy. Obviously targeted and affected only a small set of sites.
WHEW! That is a lot of Google updates to keep up with! Were you impacted by any of the algorithm or SERP changes this year?
December Eminent SEO Social Media Roundup
December brings with it a bit of fun and whimsy. Enjoy our monthly social media roundup. Which post was your favorite?
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford
It was a rainy day today, but the rain did not take the sunshine from our team!
We might not get snow here in Mesa, Arizona, but we can pretend, right? What’s in your Winterland?
Words do matter. Choose them wisely.
Where you invest your love, you invest your life.
December Marketing Blog Roundup
What does 2015 have in store for your website and marketing strategies? These helpful blogs will guide you into a successful new year. Read on!
The 2015 Digital Marketing trend predictions are out. Mobile, content and technology are in! Are you prepared for the new year?
You, your business, your website, your products and services, your budget and your team are unique! Shouldn’t your website marketing strategies ALSO be unique? Here are 5 BIG reasons why your website needs a custom marketing strategy.
How To Use Google’s Display Campaigns To Build Your Brand
Need a quick way to build exposure for a new product? With Google’s Display Network, you can quickly reach your target audience and tell a story with your ads. Here’s how.
As the New Year approaches, a lot of us are thinking of ways we can improve ourselves as individuals. As marketers, we should be thinking of ways we can improve our digital marketing campaigns for our clients. Here are some New Year’s resolution ideas for your campaigns.
See Ya Online!
It’s official, 2015 is here and we are already ROCKIN! While everyone else is laying low for the holidays we were busy developing new strategies and kicking off new campaigns. It’s not too late for you to do the same! If you’re ready for a new approach to marketing your business in 2015, just give us a ring at 800.871.4130 and let us create a killer plan for your business this year!
And… until next time, see ya online!