With the New Year starting tomorrow, a lot of us are contemplating what 2015 will bring in terms of positive self-improvement and change. As an individual you might want to lose weight, eat better or quit smoking – something to improve upon yourself. But, don’t forget about your digital marketing campaigns as well! Out with the old, in with the new; here are some new year’s resolution ideas for your marketing campaigns:
Humanize Your Social Media Efforts
There are a lot of tools out there that we use as marketers to relay the content we create on behalf of our clients. Social media tools, like Hootsuite, can make it easier to post, but are you also engaging on behalf of those accounts without the tool? Going into accounts manually to engage with followers and prospects is the only way your followers will continue to engage with your posts. Otherwise the message becomes stale, and your client engagement diminishes. By manually engaging and posting once in a while, your audience will notice. It humanizes the profiles instead of making each post look like it was sent from a tool and scheduled to “set it and forget it”.
Increase Blogging Frequency
It can be hard to produce two or more blog posts per week on top of all the other work you’re doing on a daily basis for each campaign. Make more time for your client’s blogs and content marketing strategy. Studies show companies who blog 15 times or more per month receive 5 times the traffic. Quality content will always produce great results, so make sure you’ve dedicated enough budget for it.
Stay Involved with Each Digital Marketing Campaign
Each campaign is crucial to your business because they all need to work tougher in order to be successful. Strategies can become stale and outdated. Make sure you’re staying involved with the day to day process, so you understand exactly what is happening with each campaign. Dive further into the data to find pain points and fix them. When your client is constantly seeing success month over month and year over year, it is going to be a lot easier to retain them and build a long-term partnership.
Make More Time for Your Clients
Reaching out to your clients only when it’s report time or payment time isn’t a great way to nurture them. Giving a quick call or email letting them know how much you appreciate their business is not only great customer service, but it builds a positive reputation for you and your agency. It also helps retain your clients because you’re showing that you care about more than just receiving payment from them, but growing their business.
The most important thing is to make sure you’re sticking to these New Year’s resolutions all year long. For your clients to have successful digital marketing campaigns you should be focusing on what’s best for their business. By communicating with them, staying involved in the growth, and keeping up with the latest marketing trends, you’ll be able to reach your company and client goals this upcoming year.
Happy New Years from Eminent SEO! Call us today and we’ll help out you and your clients with our Reseller Services.
Hi Lacey, thanks a lot for posting. It is important to humanize your social media efforts to improve client engagement. Writing relevant blogs pertaining to your business is another important factor.
Agreed! Glad this was helpful for you.