Vol. 39: New Marketing Trends for 2015, A Recent Google Algorithm Update

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Are Your Marketing Strategies Aligned for The Trends in 2015?

trends
January is always a favorite time of year for us at Eminent SEO. It’s always the beginning of a crazy season as clients and partners review the previous year’s strategies and determine their marketing budgets for the new year. 2015 has been no different. We’ve been performing website audits, reworking existing marketing campaigns and sending out proposals to freshen up old website designs.

Have you reviewed your 2014 campaigns and built new strategies for 2015? No? Not Yet? It might be time for you to go back and review our projected 2015 Digital Marketing Trends and prepare a forward thinking strategy for your website and on-line marketing campaigns. It’s not too late to make 2015 your most profitable year ever!

Good To Know in SEO: Recent Google Algorithm Update

We always like to check out the news and forum chatter updates on Search Engine Round Table for Google algorithm updates. On January 26th Barry Schwartz said that the WebmasterWorld forums were buzzing about unusual fluctuations in the SERPs. He also said that Mozcast was showing some higher than normal weather patterns – check out what they are showing for the last 30 days:
mozcast
Whoa! Something is definitely going on right now…

A more recent post explains that the fluctuations were part of a major update but Google confirmed the changes were NOT related to Penguin or Panda.

So, we know there was a change (and we know it was not Penguin or Panda) but everything else at this point appears to be speculation. However, most webmasters are saying they are pretty sure this was NOT related to mobile.

What do you think it was related to? Better content? Bad links? Local ranking indicators? Did you see any changes?

January Eminent SEO Social Media Roundup

As always, here are a few of our favorite social media shares from the last month. We like sharing things that lift you up and help motivate you. What inspires you?

“Always remember: You are braver than you believe, stronger that you seem and smarter than you think.”
smarter

Surround yourself with people who lift you up (you are worth it).
wonderful

The future is a choice, make yours beautiful.
create

Start now.
startnow

You create your own opportunities.
opportunities

January Marketing Blog Roundup

Getting to Know Team Eminent SEO: Cherry McCarthy
Meet Cherry: “I love series and reality shows. I never miss GG2D (Girlfriends Guide to Divorce), Teen Mom, Ray Donovan, House of Lies, World of Jenks or Catfish.”
A dynamic, smart and really fun personality; you’ll see why she is such an asset to our team.

6 Reasons You Need Website Marketing Services for Your Small Business
Looking for an affordable way to grow your small business? Have you thought about website marketing services, but are hesitant? Don’t be. Instead, check out these 6 reasons why you should invest in website marketing today.

Facebook Limits Organic Reach: What Does That Mean for Marketers?
Did you know that Facebook is now limiting the amount of fan page content in news feeds even MORE? It may be harder to get in front of your potential clients without buying ads, but there are still ways. Here are a few ideas you can try!

Getting to Know Team Eminent SEO: Amanda Greenwood
Meet Amanda: When asked about the best part of working at Eminent SEO, this was her response:
“The team that I work with – we’re all friends outside of work too which I think makes it easier to work with someone. There’s a higher level of trust and respect for each person and their area of expertise. I know I can count on them to get the job done right so our clients can achieve the highest ROI. ”
You’ll soon see how she helps us stay organized and operating so smoothly.

From Around The Web:

7 Thank You Pages That Take Post-Conversion to the Next Level
From our friends at UnBounce.com – a smart post on how you can take advantage of what’s most overlooked: Thank You pages! (We love this stuff!).

Why Uber and Google Will Become Big Rivals
Google and Uber are considering building out big delivery networks other providers can plug into, leading to a new platform war with big significance for tech.

How to Be Successful on Twitter: 9 Surprising Stats to Know
We always get a little excited for some real stats – some of these are indeed surprising! Some great info to add to your SMM toolbox.

See Ya Online!

It’s clear that Google plans to continue to adjust their algorithms this year, so marketers and website owners all need to pay attention, remain flexible and be prepared to adjust strategies. Digital marketing is no longer set it and forget it! We are now in a time where things change so fast that yesterday’s strategies may not apply to tomorrow. It’s hard work… thank goodness we love this stuff! If you need help juggling all of the changes, give us a ring: 800.871.4130.

And… until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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Avatar for Jenny Stradling

About Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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