Eminent SEO News: New Digs, Team-Building Excursions
The move is official! In mid-December, Eminent SEO made the upgrade to a bigger and shinier office in Mesa, Arizona.
Our new space gives us room to grow as a staff, and the layout is conducive for stronger communication and collaboration between team members. We also have a game room for employees, a break room with Netflix and an art wall, and we have several new TVs around the office that easily connect to our computers for videoconferencing and screen mirroring. The following photo gives another look at our new digs.
If you’d like to come by and meet the team and maybe take a lil’ tour, just let us know at email@example.com or 1-800-871-4130. Here’s to a great 2016!
In other company news, other than adding to our client portfolio in December, our month was highlighted by a pair of company outings. First, we held our annual holiday party at TopGolf Gilbert on Friday, Dec. 19. On the following Monday, we all went and saw “Star Wars: The Force Awakens” and then ate lunch all at the awesome FatCats Entertainment Center in Gilbert, AZ. Talk about a memorable extended weekend! To see photos of those excursions, check the Social Media Roundup section later in this newsletter.
What’s New in SEO: Google to Begin to Index HTTPS Pages First
SEO experts continue to urge webmasters to upgrade their websites to the more-secure HTTPS version of the URL. Not only does that little “s” mean everything between your browser and the respective website is encrypted, keeping third parties from looking in on communications to and from the hosting server, but it began helping with Google search rankings in 2014.
Some websites boast HTTPS and HTTP versions of the very same page. Google’s Webmaster Central Blog announced in December that the search engine will start attempting to index the HTTPS version of a webpage over its HTTP counterpart. Even if a site’s own navigation points to HTTP URLs, Google will try to see if the pages work with an HTTPS address. If so, Google will feature that version in the search results, rather than pages with a non-secure protocol.
The blog post said this initiative is an effort to encourage the web to be more secure. If your website’s navigation all leads to HTTP pages, Google recommends redirecting to the HTTPS equivalents, if available. For more on the search engine’s plan to index HTTPS pages first, check out the Google Webmaster Center Blog post.
December Social Media Roundup
Our December social media posts were highlighted by our “12 Days of Christmas” campaign, which featured one holiday-themed photo per day from Dec. 14 to Christmas Day. A few of those posts are below, along with other highlights of our social media outreach in December. To see every post from our “12 Days of Christmas” campaign, head over to either our Instagram or Facebook profile.
— Eminent SocialMedia (@Eminent_SM) December 5, 2015
— Eminent SEO (@EminentSEO) December 14, 2015
— Eminent SEO (@EminentSEO) December 17, 2015
— Eminent SocialMedia (@Eminent_SM) December 18, 2015
— Eminent SEO (@EminentSEO) December 25, 2015
— Eminent SEO (@EminentSEO) December 30, 2015
— Eminent SEO (@EminentSEO) January 1, 2016
December Marketing Blog Roundup
Did you miss any of the December blog posts on our Eminent family of sites? Not to worry. We have the highlights below. In December, our blog posts went into depth on their respective marketing and SEO-related topics like never before. After you’ve checked out the blog highlights, be sure to visit our full blog and click on “Subscribe.”
What Is Zombie Website Traffic and How Do I Mitigate It?
Zombie traffic seems to come and go seasonally, and many websites are starting to feel its effects over the last handful of years. In this post, learn what zombie traffic is plus some theories on what’s causing it. Also, find out how you can safeguard your website against low-quality traffic in general.
Boost Your Social Media Marketing Efforts with These Online Visual Tools
In 2016, why not serve up some great visual online content, including incorporating more storytelling, which is an emerging form of engagement on the internet? This post will tell you about three outstanding online tools, two of which are free, that can give your content a boost, whether on your website or for sharing to social media.
Landing Page Optimization Fails that Make You Lose Conversions
Learn about the characteristics of a dedicated landing page, including its usefulness. Although marketers approach the landing page optimization process with their best intentions, they’re liable to overlook a few areas, and that hurts their chances of generating conversions. Here are 8 landing page mistakes that marketers need to look out for.
Pinterest for Business: Tips on How to Create Eye-Catching, Effective Pins
Take an in-depth look at what does and doesn’t work on the social bookmarking platform Pinterest, plus how you can make the channel start paying off for your business. Also, learn about how important pin descriptions and calls to action are on the content you post.
Featured Service: Video Marketing
If your company is struggling with online engagement, creating high-quality videos might be the solution. Putting your name behind a professional, compelling video can really get people’s attention on social media and on your website.
Not just any video will do. The video title and description has to be clear about what the content will be. Keeping it concise but having a distinct message and compelling call to action are crucial in making video marketing work for a business. The average online user is doubly compelled to watch an online video over reading a lengthy piece of content. Therefore, your company should try its hand at capitalizing on the popularity of online video.
Eminent SEO specializes in shooting and producing video for clients of all varieties. We also put great diligence into optimizing each video on YouTube, which has become the second-most popular search engine. We use video as a way to boost engagement and as an SEO tool, helping clients work their way up the search rankings ladder and thus get their name out there better.
Learn more about our Video Marketing Services, or call 1-800-871-4130 today.
Happy New Year! See ya online!