Vol. 51: ESEO New Hire, Google Makes Surprise Core Algorithm Update

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Eminent SEO News

Eminent SEO is still growing. Ain’t no stopping us now! In January, we added Bryson Giles to our staff as a Creative Content Manager.
Bryson Giles Eminent SEO
As the Creative Content Manager, Bryson is responsible for adding input to and overseeing the creative strategies of advertising, marketing materials and campaigns for Eminent SEO and its clients. Bryson also ensures the highest level of quality with all content we provide to our clients, and he’s in charge of editing web copy, videos, podcasts and more for tone, style and subject matter. Welcome to the team, Bryson!
Learn More About Bryson

What’s New in SEO: Google Makes Significant Core Algorithm Update, Adds Panda to It

In the early part of January, Google caused a stir by quietly updating its core search algorithm, which impacted traffic volume on websites across the board. Google later announced that it had added the Panda series of updates to its core ranking algorithm, although the company did not say when exactly this move was made. Panda updates generally target and downplay websites that have low-quality content — such as spam, too many ads, excessive duplicate content, and content with little-to-no added value (aka thin content).

Although they seem to be related on the surface, the early January core algorithm update and the addition of Panda to it actually appear to be two separate events. Panda may have been added to the core search algorithm in late 2015, for all we know.

SEO experts haven’t quite figured out the breadth of what Panda’s addition to the core algorithm means, but they are optimistic that Panda updates will happen more frequently, albeit not in real time. In other words, the updates will roll out slowly.

To not let your website get negatively impacted by Panda updates, focus on delivering high-quality content with significant added value on each and every page. Don’t just regurgitate what you’ve seen on other similar sites. Make sure you answer all relevant questions in a user’s mind when he or she lands on your page. To see a comprehensive run-down of all of Google’s various updates that influence your site’s search rankings and traffic, see this Search Engine land article.

January Social Media Roundup

Did you miss any of our social posts in January? Get caught up on the “best of” by checking out our Twitter, Instagram and Facebook posts below. As you scroll through, you’ll see some of the new items that we’ve added to our new office space over the last month. Also, if you follow our Eminent Social Media account on Twitter, please note that it is merging with our parent Eminent SEO account (an announcement you’ll see in a post below). Go and follow us there if you haven’t already!

Chris Farley Dancing - Eminent SEO Facebook

The Bobbling Star Wars Baddies #StarWars #GameRoom #EminentSEO #FunAtWork #nationalbobbleheadday

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A photo posted by Eminent SEO (@eminentseo) on


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January Marketing Blog Roundup

If you missed any of the blog posts on our site in January, get caught up with our most popular posts below. Last month, we placed a heavy focus on recapping our 2015 discoveries plus previewing some digital marketing and SEO developments that will take prominence in 2016. Check out our January blog highlights below, plus don’t forget to subscribe to our blog so you can receive every new post right away in email form.

Looking Ahead to Google Penguin 4.0: How to Remain Penalty-Free in 2016

Over the second weekend of January, SEO experts noticed dramatic shifts in traffic volume. Some proclaimed that the much-anticipated Google Penguin 4.0 algorithm update was underway. We later found out that the change had nothing to do with Penguin, although it was a significant move by Google, nonetheless. In this blog post, learn about how to keep your website in good standing when Penguin 4.0 finally launches, which is still supposed to happen in the early part of this year.

The Cost of Doing Business Versus The Cost of Marketing

What are the main reasons businesses reach out to Eminent SEO for help? How do we measure and report results? What’s a business expense and what’s a marketing expense when it comes to our services? Whether you’re a current or prospective client of Eminent SEO, find out the answers to these all-important questions in this blog post written by our CEO, Jenny Stradling.

Top 7 SEO Tricks and Lessons We Learned as a Team in 2015

As Google continued to evolve in 2015, so did we. In this blog post, we recap the top 7 SEO tricks, lessons and skills we learned as a team last year, all of which sped up and improved our processes internally as well as gave a boost to our valued clients’ online results.

What Is Responsive Design and Why Your Website Should Have It in 2016

It’s 2016 and your website isn’t mobile-friendly yet? OK, maybe it is, but do you know the difference between responsive and adaptive web design? How about a responsive website versus a mobile site? Learn the answers to these questions in this blog post, plus how to check your website’s mobile-friendliness and then make the upgrade, if necessary.

Featured Service: Website Audits

Before we start sprucing up and adding to your website, we need to know the entirety of what we’re dealing with. This is where our website audit services come in.

Our website audit process is a multi-faceted approach. We look over your website’s structure, and we figure out if you have any 404 errors, “orphan” pages and missing metadata. We also conduct a competitive analysis to see how you measure up against your competition.

Additionally, we run a backlink audit to gauge the quality of the external sites that are linking to yours. This service is crucial in light of the aforementioned Google Penguin algorithm update. We can identify if you’ve received a penalty from Google or if you’re in danger of receiving one in the near future.
Healthy Websites - Website Audits - Eminent SEO
Finally, we test how quickly your pages load. If we discover slow loading times, we dig deeper into what’s holding your website up, so that we know where the next move needs to be made.

To see what else is encompassed in our website audit package, visit our Website Audit Services page. To get started with checking on the health of your website today and to see where improvements should be made, call Eminent SEO at 800.871.4130.

Until next time, see ya online!

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Avatar for Team Eminent SEO

About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

2 thoughts on “Vol. 51: ESEO New Hire, Google Makes Surprise Core Algorithm Update

  1. Avatar for Team Eminent SEOSkinstealer

    Penguin 4.0 will be really huge. Another step forward to eliminating any spammy content on the Internet. Hopefully, it will arrive until the end of March.

    Reply

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