Eminent SEO News: The Team Continues to Grow
Thanks to some new clientele and additional projects, the Eminent SEO team is rapidly expanding. In the middle of January, we added another member to to team, and we plan to have at least five more people start this month!
Meet the newest member of our staff here:
Jacqlyn Cvitkovich – Social Media Strategist
Jacqlyn is the newest asset to our social media team. She is responsible for maintaining and expanding our clients’ social media presence on all major platforms through compelling visual and written content. With a background in music and an affinity for pop culture, Jacqlyn looks to develop unique social strategies to drive traffic to clients’ websites.
Welcome to the team, Jacqlyn!
What’s New in SEO: Google Clears Up What Crawl Budget Means
If you’ve ever heard the term “crawl budget” when talking to your web department or a digital marketing agency, you may have had trouble figuring out exactly what they were talking about.
Don’t sweat it: It’s not an easy concept. To clarify what crawl budget really means, Google recently released a blog post on the topic. In the very first sentence, Google department head Gary Illyes acknowledged that he’s heard many definitions floating around for crawl budget.
Illyes continued to say that he’s not certain what crawl budget means to different SEO experts and marketing agencies, but that he set out to clear up what the term means for Googlebot, Google’s web crawler that peruses websites for new pages and content to index for the search engine.
Illyes then stated that most websites don’t have to worry about their crawl budget. Sites with “fewer than a few thousand URLs” will be crawled efficiently, most of the time, he wrote. Very large websites, however, need to take their crawl budget into account.
Highlights of the Google Blog Post
So, what exactly is a crawl budget? Here are the key takeaways from Illyes’s blog post to help you understand what crawl budget means:
- Crawl rate limit determines a threshold for how often and how fast Googlebot can crawl your website without overloading your server.
- Crawl demand refers to how often Googlebot should return to your website to crawl its pages, based on popularity, new content, etc.
- Crawl budget, thus, is a combination of crawl rate limit and crawl demand. Essentially, it’s how many pages Googlebot can crawl on your website and how frequently it should crawl the site.
If you want to learn what your site’s crawl budget is AND set your crawl rate limit, all you have to do is use Google Search Console. Keep in mind that if you set a higher crawl rate limit, it doesn’t necessarily mean Googlebot will crawl your site more often.
For more on crawl budgets and to read Illyes’s answers to FAQs on the topic, read the full Google blog post here.
January Blog Roundup
We started off January with a different kind of blog post, one that explains how our company is pitching in to help a local business that suffered a major setback last year. Also on our blog, we offered an in-depth look at progressive web apps, a new technology that combines the best features of a phone app and a mobile website.
The January highlights of our blog are as follows:
Last year, Think Graphics & Printing Solutions lost its downtown Phoenix office when a fire overtook the building. When we heard the heartbreaking story, we felt called to help this fellow Arizona business! Find out how we are helping Think Graphics raise money to rebuild its office, plus how you can pitch in too.
Have you been exploring the ways that a mobile app could promote your business? Well, read this blog post first, because there’s a new alternative. Learn all about progressive web apps, a Google-developed technology that brings app-like features to mobile websites.
Our Commitment to Ethical Marketing
When you enlist Eminent SEO to help out with your website, your social media accounts, your email marketing or any other channel, it’s important to point out that we are committed to ethical hiring and marketing practices.
We don’t use black hat tactics to help your site climb up the search engine rankings, and we don’t cut corners when producing content on your behalf. We pride ourselves on transparency, and team works closely with yours to expand your brand’s reach and drive traffic to (and conversions on) your website.
To learn more about our ethical marketing practices and how we can customize a strategy to expand your digital presence, talk to us today at 800.871.4130!