Eminent SEO Can Help with Marijuana Dispensary Marketing
The cannabis industry is one of the fastest growing industries in the U.S., but marketing has still proven to be a challenge for many medical dispensaries. So how can you raise brand awareness and get in front of the right people?
Learn how Eminent SEO is helping companies in the cannabis industry elevate their branding and marketing:
Message from Our CEO[clickToTweet tweet=”“One of the most common mistakes business owners continue to make is not allocating enough budget for marketing. Successful CEOs understand that marketing drives sales and therefore it is not an expense, but rather an investment into the future of their company.” – Jenny Stradling” quote=”“One of the most common mistakes business owners continue to make is not allocating enough budget for marketing. Successful CEOs understand that marketing drives sales and therefore it is not an expense, but rather an investment into the future of their company.” – Jenny Stradling”]
Leads and Conversions Are Not Always the Same Thing
As digital marketers, it is our job to help our clients grow their brand presence, develop strong marketing messages and drive qualified leads to their website. However, the marketing process doesn’t end there. Oftentimes, a first-time website visitor is not ready to buy immediately.
By better understanding the buyer’s journey, your team can develop a sales strategy that considers the entire funnel, driving a much higher conversion rate.
Learn more about converting leads into sales by understanding the buyer’s journey through our recent blog article:
Wondering How Long SEO Takes and If It’s Really Worth the Investment?
We wouldn’t be in business if clients didn’t see the benefit and value of SEO. But, we won’t sugarcoat it: SEO is hard work, it takes time and it’s usually a bigger investment on the front end.
However, when you really compare the expense of organic search engine marketing to other digital channels – such as media buys and paid ads – SEO wins every time.
Still not convinced? Let’s let the data to do the talking…
Real SEO Case Study: Transitioning from Google Ads to an Organic SEO Strategy
In October of last year, an addiction recovery center came to us with a huge Google paid ad budget and a cost per admit that was higher than the price of treatment. We transitioned them to an SEO strategy right before the big Google AdWords smackdown, and now look at the data:
This organic SEO traffic would have cost nearly $200K in paid ad costs. We saved them hundreds of thousands of dollars per month on paid ads, and their ongoing organic campaign is a fraction of the cost with a higher conversion rate.
Want more examples and a deeper look at the long-term value SEO can provide? Keep reading:
Customer Survey on Worst SEO Habits
On our Facebook page, we’re currently running a poll that we’d like you to vote in! We’re asking what’s the worst SEO habit you could have as a webmaster in 2018.
The options are:
- Creating a new webpage for each keyword variation
- Purchasing bulk links from low-quality directories
- Never running a backlink audit
- Studying tracked keywords only
- Not adapting to the constant changes in the industry
In your opinion, which one of those is the worst SEO habit to have? Please comment below.