Tag Archives: Company News

Vol. 78: Eminent SEO Is Now Taking Cannabis Industry Clients

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Newsletter Vol 78 Marijuana Dispensary Marketing - Eminent SEO

Eminent SEO Can Help with Marijuana Dispensary Marketing

The cannabis industry is one of the fastest growing industries in the U.S., but marketing has still proven to be a challenge for many medical dispensaries. So how can you raise brand awareness and get in front of the right people?

Learn how Eminent SEO is helping companies in the cannabis industry elevate their branding and marketing:

How We Help Cannabis Companies

Message from Our CEO

[clickToTweet tweet=”“One of the most common mistakes business owners continue to make is not allocating enough budget for marketing. Successful CEOs understand that marketing drives sales and therefore it is not an expense, but rather an investment into the future of their company.” – Jenny Stradling” quote=”“One of the most common mistakes business owners continue to make is not allocating enough budget for marketing. Successful CEOs understand that marketing drives sales and therefore it is not an expense, but rather an investment into the future of their company.” – Jenny Stradling”]

Leads and Conversions Are Not Always the Same Thing

As digital marketers, it is our job to help our clients grow their brand presence, develop strong marketing messages and drive qualified leads to their website. However, the marketing process doesn’t end there. Oftentimes, a first-time website visitor is not ready to buy immediately.

By better understanding the buyer’s journey, your team can develop a sales strategy that considers the entire funnel, driving a much higher conversion rate.

The New Marketing And Sales Funnel Pyramid - Eminent SEO

Learn more about converting leads into sales by understanding the buyer’s journey through our recent blog article:

How to Nurture Leads into Sales

Wondering How Long SEO Takes and If It’s Really Worth the Investment?

We wouldn’t be in business if clients didn’t see the benefit and value of SEO. But, we won’t sugarcoat it: SEO is hard work, it takes time and it’s usually a bigger investment on the front end.

However, when you really compare the expense of organic search engine marketing to other digital channels – such as media buys and paid ads – SEO wins every time.

Still not convinced? Let’s let the data to do the talking…

Real SEO Case Study: Transitioning from Google Ads to an Organic SEO Strategy

In October of last year, an addiction recovery center came to us with a huge Google paid ad budget and a cost per admit that was higher than the price of treatment. We transitioned them to an SEO strategy right before the big Google AdWords smackdown, and now look at the data:

Transitioning From Google Ads To Organic SEO Strategy Data - Eminent SEO

This organic SEO traffic would have cost nearly $200K in paid ad costs. We saved them hundreds of thousands of dollars per month on paid ads, and their ongoing organic campaign is a fraction of the cost with a higher conversion rate.

Winning!

Want more examples and a deeper look at the long-term value SEO can provide? Keep reading:

How Long Does SEO Take – Case Studies

Customer Survey on Worst SEO Habits

Bad SEO Habits In 2018 - Eminent SEO

On our Facebook page, we’re currently running a poll that we’d like you to vote in! We’re asking what’s the worst SEO habit you could have as a webmaster in 2018.

The options are:

  1. Creating a new webpage for each keyword variation
  2. Purchasing bulk links from low-quality directories
  3. Never running a backlink audit
  4. Studying tracked keywords only
  5. Not adapting to the constant changes in the industry

In your opinion, which one of those is the worst SEO habit to have? Please comment below.

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 77: Nonprofit Project Launch and Bad SEO Habits in 2018

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Eminent SEO Newsletter Vol 77 Nonprofit Project Launch 2018

Partnership in Recovery

Eminent SEO has proudly served the addiction treatment care community for more than a decade. With the opioid epidemic sweeping the country, the death toll continues to climb. What can be done?

The truth is, there is a big void that needs to be filled. The government and private insurance providers only cover so much. There’s a gap when it comes to funding the vast ongoing needs of those in addiction recovery. Insurance may cover treatment, for example, but not housing, food and other necessities. Some have been out of work, and not everyone can afford even the most basic necessities.

That’s where The ECHO Foundation comes in. Longtime recovery professional, Jim Haggerty, founded this nonprofit in 2014 and dedicated the organization to educating, mentoring and providing tools and resources to individuals seeking addiction treatment. Eminent SEO joined the effort by offering to create the branding, develop the website and manage the marketing. Together, we know we can make a difference.
ECHO Recovery New Website Launch On iPhone - Eminent SEOView the beautiful new site and, if you feel inspired, please consider donating. Every penny counts.

Thanks for your support, fam.

Visit ECHO Recovery

Inspirational Quote

“The greatness of a community is most accurately measured by the compassionate actions of its members.

– Coretta Scott King

Our Website Highlights

New Addiction Treatment Certification Allows Rehabs to Bid on AdWords AgainSeveral of our addiction treatment center clients here at Eminent SEO have asked us about this news: “Exclusive: Google unveils vetting process for drug rehab ads.” So, we took to our blog to answer the most pressing questions stemming from this recent Google development.

Read More

Examples Of Neuromarketing Marketing Strategy - Eminent SEOThere’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? See our latest neuromarketing blog post.

Read More

Customer Survey on Bad SEO Habits in 2018

SEO changes so often that even last year’s techniques can be outdated. As we progress into 2018, our team took a moment to reflect on some of the outdated SEO tactics of yesteryear to develop a list of our top five.

Bad SEO Habits In 2018 - Eminent SEOOut of the choices below, what do you think is THE WORST habit you can have as an SEO specialist in 2018?

1. Creating one page for EACH keyword variation.

SEO isn’t about tricking Google into serving up your site. Writing content that is valuable to your users should always be rule No. 1. Google rewards websites that provide a great user experience. No user wants to read 100 pages on the same subject. Sure, that used to work. Today, it will only hurt your rankings with Google.

2. Mass purchasing links from poor directories.

Look, links matter; if we are guessing right, they always will. It’s a world wide WEB. How else will Google connect the dots? Links help search engines find useful content, too. However, not all links are created equal. A huge increase in low-quality links will definitely raise a red flag with Google. Instead, focus on quality over quantity.

3. Not conducting backlink audits EVER.

Even if you don’t buy links and work on “white-hat SEO” link-earning techniques only, that doesn’t prevent other sites from linking to you. Spammy sites that rely on scraped content, for example, can show up in your backlink index in huge numbers. Google holds you responsible for your backlinks, purchased or not. Monitoring them is key to avoiding a bigger issue.

4. Spending time looking at and studying tracked keywords ONLY.

We stopped reporting on keyword rankings as a primary organic marketing key performance deliverable years ago. Why? The data lies. Search results are now personalized, localized and even limited, depending on the device you search from. Rankings don’t tell the full story. Instead, use the amount of traffic, user engagement and quality of the leads to measure organic success.

5. Practicing SEO as if the industry NEVER changes.

If you follow SEO at all, chances are you know how fast this industry changes. As a team, we listen to podcasts, read articles, conduct studies and share new ideas on SEO daily. If you’re not making a regular effort to educate yourself on the latest news and best practices, you’re setting yourself up for failure. Education is power and, in this case, your key to success with SEO today.

Take the Poll

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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