Vol. 79: How Well Do You Understand the Buyer’s Journey?

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Understand The Buyer's Journey Vol 79 Newsletter - Eminent SEO

Get Familiar with the Buyer’s Journey

You’ve probably noticed that consumers today are more cognizant and wary of sales pitches than in decades past. It’s becoming more and more difficult to walk up to a person and try to sell them your product. In fact, approaching them in such a direct manner may ruin any chance of selling them something they otherwise might be interested in.

“Don’t call us; we’ll call you,” might as well be today’s mantra among consumers. This is why it’s so crucial for sales and marketing teams to understand the modern Buyer’s Journey.

Companies may differ on how they interpret today’s buyer’s journey, but at Eminent SEO, we believe it progresses in five distinct steps:

Five Stages Of The Buyers Journey - Eminent SEODo you want to make that sale, after all? Then you have to be patient and feed your target customer the knowledge they need to make that purchase – likely weeks, months or possibly a couple of years down the road.

Once you get a grasp of the buyer’s journey, you will start to determine how long it usually takes to close one of your leads into a sale, and what you need to do along the way. You will also start to figure how to qualify your leads better and provide them with useful resources.

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Buyer’s Journey Takeaway

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The buyer’s journey is a long road, and sales teams need to understand that leads don’t close overnight. They also do not want to be sold. A solid strategy requires an integrative sales and marketing nurturing approach.

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Resources to Further Understand the Buyer’s Journey

Understand The Buyer's Journey To Convert Leads Into Sales - Eminent SEO

How to Convert Leads into Sales by Understanding the Buyer’s Journey

See the Full Article

Sales + Marketing = SUCCESS - Eminent SEO

How to Build an Aligned Sales and Marketing Strategy

See the Full Article

Business & Marketing Tips

Here are some simple steps to consider when nurturing leads or developing a lead-nurturing strategy for your sales team:

  1. Segment your leads.
  2. Build a lead-scoring strategy and score your leads.
  3. Develop canned responses for your sales team.
  4. Invest in more targeted content for various buying stages.
  5. Start the conversation.
  6. Remember that less is more (simple landing pages).
  7. Automate as much as possible.
  8. Be timely in your responses.
  9. Be personal.
  10. Align your sales and marketing strategies (see the “Related Reads” section above).

Buyer’s Journey FAQ

Q: In which stage of the buyer’s journey do most Facebook ad referrals fall?

See the Answer

Through Facebook Ads, you can now target users who will then directly message you through Facebook Messenger.

Over the last year, our team has extensively tested this process. What we have found is that most of these leads are in the Awareness or Consideration stages of the buyer’s journey.

This means most people are eager to share the problem they are running into, but they are rarely ready to purchase anything right then and there. This lends credence to the fact you have to nurture your leads and remain patient.

 

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Cannabis Branding And Marketing Services - ESEO

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Jenny Stradling

CEO, Business Owner, Digital Marketer, SEO Strategist and Writer.

I am passionate about researching, writing and sharing information on important topics as well as fun ideas and helpful reviews. I focus on health, wellness, beauty, marketing, design, art, work/life balance, quality, sustainability, ethics, human rights, personal growth, collaboration, inclusion and making the web a better place.
I am a mom of 6, glamma and partner to a wonderful man who supports me in every way, including co-owning and running our business and managing this crazy life we’ve created with each other. In my free time (what’s that?) I love to listen to podcasts, read, cook, sing, paint, dream, spend time with my family and create beautiful memories.

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Avatar for Jenny Stradling

About Jenny Stradling

CEO, Business Owner, Digital Marketer, SEO Strategist and Writer. [clearfixspace] I am passionate about researching, writing and sharing information on important topics as well as fun ideas and helpful reviews. I focus on health, wellness, beauty, marketing, design, art, work/life balance, quality, sustainability, ethics, human rights, personal growth, collaboration, inclusion and making the web a better place. [clearfixspace] I am a mom of 6, glamma and partner to a wonderful man who supports me in every way, including co-owning and running our business and managing this crazy life we’ve created with each other. In my free time (what’s that?) I love to listen to podcasts, read, cook, sing, paint, dream, spend time with my family and create beautiful memories.

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