Succeed with PPC
With all of the changes to the organic search results over the last couple of years, pay per click (PPC) advertising is as important as ever in the digital marketing world. An effective PPC campaign will both support and enhance your overall marketing efforts while helping you achieve a solid, measurable ROI.
Here are some quick tips to help with your PPC marketing:
Tip 1: Don’t underestimate the value of keyword research.
Keyword research is the core structure of the overall PPC campaign.
Tip 2: Write compelling ad copy.
Explain what makes your company different. You have two description lines to explain your offer and the advantage you offer over the competition.
Tip 3: Test landing pages.
Perform A/B or multivariate testing on your landing pages to find out which content converts the best.
Tip 4: Pay attention to analytics and keep testing.
Review CTR and other metrics regularly to be sure you’re not throwing money away on ads that aren’t working.
Tip 5: Use PPC data to aid your organic SEO strategies.
PPC and organic SEO don’t have to, and shouldn’t, exist in isolation. The lessons you learn in one campaign might help you with another.
Get More Details on These Tips and See Additional Ones:
More Advice on Effective PPC Campaigns from Our CEO[clickToTweet tweet=””Most platforms have become pay to play in one form or another, even Google. Do a search for a product or service and look at the types of results you get. More than likely, you will see multiple paid ads first in the results.” – @dayofjen #PPC.” quote=””Most platforms have become ‘pay to play’ in one form or another, even Google. Do a search for a product or service and look at the types of results you get. More than likely, you will see multiple paid ads first in the results.” – @dayofjen #PPC”]
In addition to following the 5 steps listed above and in our free eBook, the following reads will help boost your understanding and execution of PPC campaigns even further.