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There’s a great line in an award-winning ad campaign (old school) for Head & Shoulders shampoo: “You never get a second chance to make a good first impression.”
While that helped sell a lot of shampoo through television, imagine magnifying the impressions to a much wider net. Yeah, that’s exactly what social media does. In fact, Head & Shoulders shampoo provides the perfect symbolism for reputation management. Here’s how.
Negative Reviews and Nasty Followers Are Dandruff to Your Brand
A bad social reputation is like dandruff. It won’t go away by itself. Unless you treat it properly. It will ruin the way your current followers, existing customers and business prospects perceive you.
To be head and shoulders above your competitors, you have to face your online reputation and do what it takes to clean it up and make it shine.
How to Get Control of the Out-of-Control
Social media outlets, including review sites, are a hot mess – and that’s on a good day. That’s why many businesses would rather turn a blind eye to the verbose trashy commentary they receive, than deal with it.
In fact, chances are you’ve tried to nicely and professionally respond to these kinds of posts, only to be met with more sarcasm, defiance, and distrust in what you and your brand stand for.
Here’s a hint: You can’t please everyone, so stop trying.
Instead, learn how to identify which posts deserve a response and those that should be ignored. Remember. some people rant and rave on social just to be heard.
Crucial Steps to Own Your Social Reputation Again
It’s never too late to get a handle on your online presence. To begin, add these practices to your social marketing:
- Do a full audit of your digital representation (social channels, google my biz, review hubs, press sites, your website blog)
- Assess if your brand positioning, mission, and culture are accurate and align consistently
- Ask for feedback about the customer experience; if it’s good, ask for a review
- Dedicate a person or team to go through social channels often to engage post responsiveness
Bad Google Reviews Are Worse Than Yelp or Facebook
In a recent study, 97 percent of business owners said that their online reputation management is important, yet many don’t commit to the necessary steps to stay on top of it, let alone turn their social presence into a consistent and positive one. What can a poor Google rating cost you? 33% less in annual revenue. Here’s how to improve your rating.
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From the Eminent Team
How to Deal with Bad Reviews and Other Online Reputation Management Tips
Getting caught up in reactionary emotions from social posts and customer reviews gone bad? We’ve got you covered with industry tips and details that make online presence easier and a must have.