Everyone wants to reach that coveted spot at the top of the Google Search Engine Result Pages (SERPs). Is it possible for your company, or are those spots only reserved for the biggest of businesses?
The truth is that any business (yes, including yours!) can have a popular ranking post with the right approach.
Here’s the Lowdown:
- Start with a template. An easy to fill blog template will help you organize your thoughts, choose the right keywords, and take the other steps necessary to create content that is optimized for Google Search. We have a template that you can follow for keyword research, blog creation, on-page SEO checks, and editing!
- Use the right tools. There are plenty of free tools available to help you with keyword research, on-page SEO checks, and more. We like SEMRush for keyword research and blog optimization.
- Use images and screen captures. Having images not only makes your content more interesting to read, it also helps you look better in a search engine’s eyes.
- Gather contributor quotes. Using quotes from influencers in your field helps with your social media (people want to share things they’re quoted in!) and makes for good networking.
- Check your work! Always be sure to run your finished blog through an online SEO checker like SEMRush. You’ll get a ranked score and have opportunities to improve right from your Google Doc.
- It’s time to publish! You have researched, written, and edited your blog for clarity and optimization. Now, disseminate it through multiple channels to expand your reach. Think beyond just your blog and share to social media channels, LinkedIn, Medium, and via email blast.
Writing a popular ranking blog post takes time and planning (and we mean a lot of planning). Want to know everything there is to know about writing a blog post that ranks well? Follow our step by step guide and use all the tools we have to make the process easier.
Now you’re ready to create your popular ranking blog post – download our blog template and get started!
Marketing Tips & News
From the Eminent Team
How To Write a Popular Ranking Blog Post
Following a specific approach to content writing can help you make the most of your content marketing efforts. Here, you’ll learn how to start a blog and create content that helps improve your online visibility.
Our approach is simple: Help our clients to attract leads, convert customers and create brand promoters with strategic website marketing services, including…
Premium Website Blogging
Like optimized website content, high-quality blog posts help to refine your brand, connect to customers and improve search engine rankings. Whether your blog posts act as assets for weekly social media sharing or double as informative sales tools, a blog producing consistently superb copy helps to establish your company as a subject matter expert in your industry.
- Deeply Researched Blog Content
- Fully Optimized for Engines and Users
- Custom Designed and Socially Shared
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