What Are Videos Doing for Your Marketing Strategy?

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Do you have videos?

Videos tell a story. Videos share a message. Videos are the marketing method of the future. According to a quote by Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.” Read that again. That is huge!

Why you need videos:

Online videos, when marketed properly, increase your online brand awareness, drive targeted website traffic to your best converting landing pages, and statistically result in dramatic increases in conversions.

Check out these stats:

 

Videos increase conversions by:

  • 55% more visitors to your website
  • 30% more direct visitors to your physical store
  • 24% more purchases/phone calls

40% of consumers watch online videos one or more times a week – that’s over 70% monthly!

How to market your business with videos:

 

If you don’t already have videos, consider your strategy. Are you looking to spread a compelling message about your business that you want to last for years to come? Or, are you looking for a cheap, quick fix?

If your answer is a solid branding campaign that offers a specific message that you want to share – you need to first invest into professional video production. Just like marketing a website, if you don’t already have a website that converts – you are wasting your marketing dollars by driving traffic to it. If you want to use videos to market your brand and give the viewer a clear picture about what you want, you have to create quality videos that provide a clear message and start and end with branding and a call to action.

If you are looking for a cheap fix, you’ll have to be prepared for low quality, generic or “less professional”. Or, there are companies that will create something for you that is affordable, but still does the trick. You just have to make sure the content matches your message, incorporates a call to action, and, ideally, is something you can use on your website as well as syndicate across the web.

Now that you have a branded video with a clear message and call to action – it’s time to market your investment. Marketing your videos online can range from strategically optimizing your YouTube Video Channel to boosting your videos with links and syndicating them online. We have Custom Video Packages – including:

  • YouTube Channel Creation and Optimization
  • YouTube Channel Background Design
  • Vimeo Channel Creation and Optimization
  • Vimeo Pro Upgrade with Customization
  • Video Upload and Optimization (YouTube or Vimeo)
  • Video Boosting (for increased visibility to the video on your website as well as other hosted locations)
  • Video integration with your website
  • Video Social Management (integrating your videos into your social media strategy)

 

You need multiple ways to communicate your message(s) to your online audience. If people are watching more video then they are reading content – you better jump on board. Videos can relay a message within 1-2 minutes. Look at your analytics. How long are your website visitors staying on your website?

If you have videos and you are ready to get started with a video marketing campaign, give us a call: 1.800.871.4130… if you need videos and don’t know where to start – CALL US! We know what you need and can help you find the right video production company to fill those needs at a rate you can afford now.

 

P.S. We are always adding to our list of partners…

If you are interested in becoming an approved Video Production Vendor or you create affordable videos and you want some extra work – please e-mail: hello@eminentseo.com

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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This entry was posted in Business Tips & Practices, Marketing Strategy and tagged , .
Avatar for Jenny Stradling

About Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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