Tag Archives: Video

Beware Boredom: Keeping Your Content Marketing Strategy Fresh in 2018

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Keep Content Marketing Strategy Fresh For 2018 - Eminent SEO

For years you’ve been hearing about the importance of developing higher quality content and making that content a central part of your overall marketing strategy.

Don’t count on that thinking to go away anytime soon. That’s because long-term content marketing strategies across every industry are bearing fruit and helping brands to significantly expand their reach.

Revealing Study

A study performed by the Content Marketing Institute and MarketingProfs revealed that 2017 was a big year for content marketing. The survey of more than 1,000 American companies representing a vast range of industries – ranging from technology and consulting to health care and publishing – found that investments in content marketing have produced promising returns.

Here are some of the most notable takeaways from the study:

  • 89% of B2B marketers are using content marketing in 2017.
  • 63% of respondents are “very committed” to content marketing.
  • 85% of companies said that improving content quality had considerable benefits.
  • 88% of respondents agreed that content marketing was the most important part of their marketing strategy.

It’s clear that content marketing has been just as effective as promised, and that means more and more companies are going to be jumping onto the trend in 2018. The pressure is even higher on individual brands to develop fresh, relevant copy that drives sales and social media engagement.

So how do you plan to stand out next year now that thousands of companies are dedicating serious resources to content?

Fine-Tune Your Content Marketing Strategy

The following strategies outline a few ways to keep your content marketing strategy as unique and engaging as possible:

1. Next Level Content Marketing: Going Beyond the Blog

Content Marketing Straining To Reach Next Level - Eminent SEOToday, blogging is the go-to strategy when it comes to content generation. This straightforward medium can become quite dynamic in the right hands.

As studies have shown, more brands are becoming adept at developing blog posts that communicate the right message to their customers. That means your company will need to start thinking about new options for content generation beyond the traditional methods as you head into 2018.

Yes, you’ve put a lot of time and resources into mastering social media, blogging, newsletters and whitepapers. Taking your content to the next level does not mean abandoning these efforts; you’ll still want to keep generating dynamic blog and social content.

However, it’s equally important that your company start devising new ways to leverage these skills to stand out from your competition.

For example, some companies have elevated their blog and email newsletters into something more akin to a full-blown publication. Food Processing and Food 52 are two instances of publishers that have transformed their newsletters to have the look and feel of a magazine, rather than just another disposable email message.

By leveraging subject matter experts in your network, dedicating time to developing regular featured content and your knowledge of customer pain points, your brand could create consistent resources that provide audiences with in-depth information about your industry and your business.

These are just a few of the many ways your company can elevate its content creation strategy in 2018. The sooner your team starts brainstorming a new approach, the better.

2. Leverage Transparency: Kill Two Birds with One Stone

Max Breaking The Fourth Wall Shattering Glass - Eminent SEOWith data breaches and digital scams in the news on a regular basis, today’s clients want to feel like they can trust the brands they work with. One of the easiest ways to establish a connection with potential customers is to let them peek behind the curtain.

Transparency is more important to customers than ever. The companies that are able to provide the inside look that clients are looking for will be more effective in building important, long-term connections with those same customers.

Now, what does that have to with your content strategy for 2018? If you’re willing to think outside the box, the push for transparency could very well be the solution your brand needs.

First, develop a long-term strategy for increasing transparency across the company, both between the brand and customers and between leadership and the rest of the employees.

Next, start documenting the progress of these transparency efforts. Not only does this approach help your staff stay accountable, it also generates a bevy of material that can be turned into eye-catching content.

Here are a few more ways your transparency implementation can double as trust-building content for your customers:

  • Host digital Q&A sessions that answer customer questions and address any ethical concerns.
  • Develop a series of blog posts that track, describe and discuss the results of new transparency initiatives.
  • Develop a case study that analyzes and reviews company-wide transparency efforts.

3. Copy and Video: Hire a Specialist Who Does Both

Copy Writer And Video Specialist Who Can Do Both - Eminent SEOIn 2018, everyone will looking for ways to implement video into their content marketing strategy. Few, however, will find an effective way to integrate video into their content strategy.

The difference? Consider the advantage of posting video content that relates to or even directly refers to the written content on the same page.

YouTube personalities have become adept at breaking the fourth wall on the Internet, physically gesturing in their videos toward buttons and special offers that exist on the page. They also dedicate time to verbal calls to action that encourage viewers to follow certain links once the video has ended. Why can’t you pull off the same tricks with your content?

The most efficient way to get this type of project off the ground would be to have the same writer develop copy and related scripts. This way, there should be cohesive tone and messaging from one medium to another.

Placing irrelevant videos on content pages can just end up distracting your viewers, after all.

The possibilities for leveraging video and content together are endless. Ultimately, your goal is to provide visitors with content and engagement they’ve never seen before. If you can execute uniquely exciting video, visual and written content, you put yourself at a major advantage going into next year.

Think Bigger than Your Competition

2018 is all about thinking outside the box and utilizing the content marketing strategies you’ve learned to subvert expectations. The longer the content marketing game plays out, the better everyone is going to get at it. So keep mastering new moves!

Enjoy what you just read and want to keep learning? Check out a few more of the entertaining and insightful content marketing blog articles that Eminent SEO has to offer. Remember, the quickest way to innovate is to continue absorbing solutions and strategic tips like these.

Feel Free to Comment Below:
What Are Your New Plans for Content Marketing in 2018?

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Remy Albillar

As a content writer at Eminent SEO, I specialize in producing high-quality copy for a long list of digital mediums, including websites, emails, blogs and social media. I got my career started right out of college producing SEO-driven content for a marketing agency based in Tucson, AZ. I’ve since worked as a copywriter within numerous industries. I’ve written the first half of a personal memoir and earned my master’s in Creative Writing from Emerson College in Boston, MA.

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What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

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Top 5 Viral Facebook Live Videos of 2016 - Eminent SEO

Just a little over year ago, Facebook Live went viral.

The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos posted on the platform.

When Facebook Live initially came out in August 2015, it was limited to use by celebrities. Then in January 2016, Facebook started making the service available to all users. At first, it was mostly utilized by large media outlets.

In April 2016, BuzzFeed hosted the first Facebook Live video that went viral, which answers that burning question that keeps us all up at night: How many rubber bands does it take to make a watermelon explode? (If you need to know the answer, or just want to see a watermelon blow up, you can view the video here.)

While the exploding watermelon video garnered a respectable 11-plus million views, it was soon surpassed by Candace Payne’s “Chewbacca Mom” video in May 2016, which marked the first viral video by an everyday user. Soon, other videos followed – some silly, some serious – garnering millions of views in the U.S. and worldwide.

In honor of the first anniversary of Facebook Live going viral, let’s examine the top five viral Facebook Live videos of the past year.

The Top Five Viral Facebook Live Videos of 2016

In order of views, here are the top five Facebook Live videos of last year.

1. Candace Payne: Chewbacca Mom

Chewbacca Mom Facebook Live - ESEO

Facebook Video: Candace Payne

Live Date: 5/19/2016

Views: 166 million

The video in a nutshell: Sitting in her car at a Kohl’s parking lot, Candace shows off the purchase she just made: a Star Wars Chewbacca mask. She demonstrates the sound effects of the mask, which she finds absolutely hilarious, and her humor is contagious.

What we can learn: Authentic silliness is still a top driver in viral videos. Others could have demonstrated this same product and it might be interesting for about 2 seconds, but Candace’s genuine humor and her complete openness about what she’s thinking and feeling comes through so strongly that you can’t help but laugh along with her, even as your logical mind does an eye roll at the silliness of it all.

In fact, taking such a trivial thing and making it a high point of one’s day is what makes it so charming. Candace’s comment with the video says, “It’s the simple joys in life…” This pretty much sums up the appeal of this video. In a world full very serious happenings, there is a certain satisfaction in sharing the little things that make people smile.

2. Ted Yoder: Tears for Fears’ “Everybody Wants to Rule the World” on Hammered Dulcimer

Tears For Fears Hammered Dulcimer Facebook Video - ESEO

Facebook Video: Ted Yoder

Live Date: 8/24/2016

Views: 94 million

The video in a nutshell: Musician Ted Yoder plays the classic ‘80s Tears for Fears song “Everybody Wants to Rule the World” on hammered dulcimer, live in his backyard with family and friends looking on. If you’ve never heard of that instrument before, you’re probably not alone.

Maybe some of the appeal of the video is the novelty of the instrument, but it’s also an outstanding performance. And for the encore performance, you get to meet his family’s pet raccoon.

What we can learn: Extraordinary talent will never go out of style. Combine that with a great song, a few eclectic features – the instrument, the raccoon – and a casual, friendly vibe, and it’s easy to see why this video is a hit: It’s got several things going for it.

Like the “Chewbacca Mom” video, this oozes authenticity. This speaks to why marketers struggle to intentionally create viral videos: What elevates something from moderately interesting to worthy of being shared is often the open and authentic nature of the event, which is extremely difficult to manufacture.

3. BuzzFeed: Countdown to the 2020 Presidential Election

BuzzFeed 2020 Presidential Countdown Facebook Live - ESEO

Facebook Video: BuzzFeed

Live Date: 11/9/2016

Views: 55 million

The video in a nutshell: For those who woke up the day after the U.S. presidential election wondering, “How soon until we get a do-over?” BuzzFeed was kind enough to provide the answer in the form of a video.

The streaming video showed a (then) live countdown of the years, months, weeks, days, hours, minutes and seconds until the next presidential election.

What we can learn: Humor and empathy in a simple visual form is a powerful combination. There was a lot of talk on social media the day after about the surprising and controversial results of the election, but this video managed to say what some were feeling without saying anything.

4. Atlanta Journal-Constitution: People Lining Up to Hug Police Officers in Dallas

Dallas Police Officers Hugs Facebook Live - ESEO

Facebook Video: Jennifer Brett/Atlanta Journal-Constitution

Live Date: 7/8/2016

Views: 38 million

The video in a nutshell: In the wake of an ambush attack on Dallas police officers that left five dead and nine injured, citizens turned out the next day to give hugs to Dallas police officers. Yes, the event happened in Dallas, but it was Atlanta’s most-recognized news outlet that garnered the most views on Facebook Live that day.

What we can learn: When emotions are running high, simple scenes like this one can become symbolic of what millions of people are thinking and feeling. Unlike the more lighthearted videos featured previously, this video sparked more opposing viewpoints in the comments.

5. NBC News: Election Results Electoral Map

Race To 270 Presidential Election - ESEO

Facebook Video: NBC News

Live Date: 11/8/2016

Views: 36 million

The video in a nutshell: This 4-hour video showed a map of the U.S. and was continually updated on election night as the voting results came in.

What we can learn: Being in the right place, at the right time, with the right information matters. At the time this video aired, the election was the biggest story in the country and millions of people wanted live, up-to-the-moment information on the results. The downside, however, was that the video became irrelevant as soon as the election concluded.

Some Facebook Live Videos Have More Longevity than Others

Facebook Live Video Longevity - Eminent SEO

It’s interesting to note that the first three videos on this list have continued to gain millions more views over time, whereas the last two are not generating many new views.

As you can see in the graphic immediately above, here’s the viewer count of each of the aforementioned Facebook Live videos on Dec. 8, 2016, and then compared to April 27, 2017:

1) Candace Payne: Chewbacca Mom: 162 million views then (Dec. 8) – now 166 million

2) Ted Yoder: Tears for Fears’ “Everybody Wants to Rule the World” on Hammered Dulcimer: 85 million then – now 94 million

3) BuzzFeed: Countdown to the 2020 Presidential Election: 51 million then – Now 55 million

4) Atlanta Journal-Constitution: People Lining Up to Hug Dallas Police Officers: 38 million then – still 38 million

5) NBC News: Election Results Electoral Map: 36 million then – still 36 million

The last two videos on the list were based on events that were very relevant in the moment, but then become old news.

The funny and entertaining videos, however, continue to gain additional views as they are discovered and passed around by latecomers to the craze.

Interestingly, the “Countdown to the 2020 Presidential Election” video continues to gain views, perhaps providing an emotional outlet to those who are eager for the next presidential election. This reveals an important difference between the countdown video and the electoral college video: While the latter only gave us information we wanted in the moment, the former taps into an emotion that continues to be relevant long after the event that triggered it.

Summary: Evergreen Viral Video Traits

These five videos demonstrate six key traits that we see over and over again in viral videos.

  1. Authenticity and vulnerability
  2. Humor
  3. Uniqueness
  4. Talent
  5. Emotional empathy
  6. Relevancy in the moment

While it’s extremely difficult to intentionally produce a video that goes viral, marketers can hone the skill of identifying situations and moments when an opportunity exists to share something with these traits.

Showing up every day and engaging with what people are saying, and then using those interactions to understand how they’re feeling and thinking, is what builds a marketer’s instincts for what will be popular.

But, of course, engaging online on a regular basis can be time consuming, and many businesses don’t have the resources in house to keep up with it like they should. At Eminent SEO, we manage the daily social media engagement for our clients, interacting regularly with users online, and developing strategies based on popular demand.

Learn About Our Social Media Services

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Sara Korn

Finding creative ways to give both readers and clients what they want is why I love being a writer! As a Content Strategist at Eminent SEO, I listen to clients and put myself in the shoes of their customers to create compelling marketing messages that drive engagement.

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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

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Health-Conscious and Sales-FocusedMarketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though.

For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf isn’t their style, but their function. The reverse is also true: Converse can’t market their sneakers like they would athletic shoes. In this case, it’s about style over performance.

The Marketing Dilemma: Handling a Product’s Weakness

Companies in the food industry have a similar dilemma. In today’s health-conscious society, consumers are paying attention to labels. Dramatically high numbers of fat and sugar will turn off many customers.

If a business isn’t selling a health food, marketing can be tough. Most companies generally avoid pointing out unhealthy ingredients in their products and focus more on the items’ positive aspects, never addressing issues that might be considered a drawback.

Ad campaigns and marketing for these products tend to focus on taste and satisfaction. They even appeal to the bandwagon nature of people: “This celebrity likes it, so should you!” While this makes sense, acknowledging the perceived weakness of a product may be a boon to a marketing campaign.

Leverage Weakness for Better Marketing

One company is changing the game. Gatorade, the well-known sports energy drink, has a new video campaign that explicitly addresses the amount of sugar the drink contains. One 20-ounce bottle of Gatorade contains roughly 34 grams of sugar, although the specific amount can slightly vary, depending on the flavor. Sugar is often considered one of the worst ingredients in today’s diet, and people have a tendency to consume far too much.

Since the American Heart Association recommends that men cap their daily sugar consumption at 37.5 grams and women at just 25 grams, Gatorade’s high sugar content could be seen as a sales liability. Gatorade’s new campaign, however, turns this weakness into opportunity.

Gatorade’s Bold Marketing Strategy

Gatorade is addressing concerns about the amount of sugar in its product with a new video series featuring professional athletes. In the videos, professional athletes such as J.J. Watt and Karl-Anthony Towns confront ordinary people drinking Gatorade outside the context of sports or exercise.

The athletes challenge these individuals to “earn the sugar” by getting active and working up a sweat. For example, in one video Watt has one woman push a blocking sled in order to burn enough calories to “earn” a Gatorade. In another, Towns challenges a man walking calmly down the street with a Gatorade to try to dribble a basketball around the reigning NBA Rookie of the Year.

Gatorade’s head of consumer management, Kenny Mitchell, said the “Sweat It to Get It” marketing campaign was born out of a desire to address the amount of sugar in Gatorade – a key component of the product – without hurting sales. Essentially, the company wanted to make it clear their drink is intended for use by athletes who need to replace the sugar they sweat out during exercise.

An Uncommon Approach May Be Successful

The Gatorade campaign is a risky venture, but it looks like a surprisingly successful one. In addition to being used as a sports drink, Gatorade has gained popularity as a folk remedy for hangovers, as well as being popular with consumers who simply like it for the taste. The new marketing campaign, which makes it clear that Gatorade is intended for athletes, risks alienating these other consumer bases.

In contrast to the new ads from Gatorade, companies such as Coca-Cola and PepsiCo (the latter happens to own and distribute Gatorade) have been in the news for trying to protect their market share by lobbying against health bills meant to combat obesity by reducing soda consumption.

It’s a much more common strategy than Gatorade’s approach, similar to tactics big tobacco and alcohol distributors have used in years past. This approach also comes with some risks: No one wants to support a company that sacrifices their consumer’s health for profit. Gatorade’s campaign is different by showing that a company can send out positive, helpful messages to the public that address a product’s drawbacks but still encourage purchases.

Has the Health-Conscious and Sales-Focused Strategy Paid Off?

Recent sales data shows that quarterly and annual sales of Gatorade appear to be doing well. Data from the market research agency IRI shows Gatorade’s various brands of sports drinks (led by Gatorade Perform) dominated the field of sports drinks in 2015, with the overall market share rising 10 percent that year.

It’s too early to tell if Gatorade’s new campaign will result in increased revenue. However, the health-conscious campaign comes off as a legitimate branding strategy, rather than a gimmick to drum up sales.

It’s interesting to note that while Gatorade’s new approach seems to be helping its brand and sales, public consumption of sugared sodas and carbonated beverages is dropping off, in spite of Coca-Cola and PepsiCo’s lobbying efforts to protect consumers’ access to soda.

Although carbonated soft drinks still led in overall sales among convenience stores in 2015, sports drinks such as Gatorade were a much closer second than they’ve been in the past, and the product shows much greater overall growth.

Consider Other Health-Conscious Approaches

Gatorade’s new campaign makes for an interesting comparison to other efforts by brands traditionally viewed as unhealthy, which are trying to keep their sales stable in an increasingly health-conscious market. Take McDonald’s, for example. Particularly after the release of the documentary “Super Size Me” in 2004, the company has worked relentlessly to convince consumers its food isn’t all that bad for you.

McDonald’s recent “Always Working” campaign in the U.K. aimed to convince parents that they’ve made Happy Meals healthier over the last 10 years, and that parents shouldn’t feel guilty about offering them to their children.

Changing the Product vs. Changing Your Campaign

A big difference between McDonald’s and Gatorade, however, is that Gatorade hasn’t changed the product, just the marketing. McDonald’s campaign is trying to show that it is listening to its consumers and thus changing the product to make it healthier. Gatorade, on the other hand, doesn’t claim to have made any changes to the amount of sugar in their traditional drinks.

However, it’s worth noting that Gatorade recently launched a G Organic lineup of drinks. While these new products still contain a high amount of sugar, they are made with only seven ingredients, including organic cane sugar.

Gatorade’s new ads clarify that the product is meant for athletic competition and that when it’s consumed alongside exercise and sports activity, the amount of sugar isn’t overwhelming for your body. Mitchell actually states that Gatorade is proud of the sugar in their drinks and has no plans to change its formula.

Turn Weakness into Opportunity

Marketing is about explaining to your base why they want or need your product. If your product has a downside, there may be a way to leverage that perceived weakness into a strength, much like Gatorade has done.

The “Burn It to Earn It” marketing campaign shows that it’s possible for a company to stay true to itself while also responding to public health concerns, all without hurting the bottom line.

At Eminent SEO, we can evaluate your company’s brand messaging and marketing strategy for areas of weakness and potential opportunities. Give us a try! Call 800.871.4130 today.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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2015 Super Bowl Commercials: The Good, The Bad and The Ugly!

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Football fans and their uninterested family and friends unite for the Super Bowl each year, why? Well, besides chicken wings and lots of beer, even those who couldn’t care less about the game will get together to watch the commercials.

I personally fall into the second category. While I understand the love for football, it’s just not my thing. However, I LOVE the commercials and I look forward to the event every year for that very reason. Each year companies spend millions of dollars for their chance to give the public a reason to talk about their brand. Some go for humor, some go for sentiment and some even produce some serious (and often controversial) content.

This year was no different.

I took to Twitter to participate in live Tweeting related to the Super Bowl – specifically the ads (and a little other commentary). Each year the online marketing community gets involved and uses hashtags like: #BrandBowl #AdBowl and a new one (at least it’s the first time I’ve seen it) #HashtagBowl. Between the Tweets in my feed and the group I was with, I got a pretty clear picture of what commercials went over well and which ones flopped.

Here is the breakdown:

Let’s start with the bad: The Worst Super Bowl Ad of 2015

It’s pretty obvious who made the worst ad this year. The online census is clear. Sorry Nationwide but come on, do you really think that freaking out parents with childhood death was appropriate for the Super Bowl? I understand this is an important topic… but most people feel like it was in bad taste for this particular event.

Nationwide Insurance: Make Safe Happen

http://youtu.be/dKUy-tfrIHY

The comments were pretty harsh:

Other Losers:  

Although the response to most ads was somewhat mixed, it’s pretty safe to say that there were some other losers, including:

    • Victoria’s Secret: Despite the beautiful models in their underwear, this ad was a big yawn fest.
      • T-Mobile: Kim Kardashian for DataStash: Supposed to be funny, but ended up mainly as a big, ehhhhhh.
        • Mercedes-Benz: Fable: Beautiful car, but the tortoise and hare idea is a bit overplayed already, dontcha think?
          • Esurance: Say My Name: We love you Heisenberg, but most of us were left wondering “WTF?”.
            • Skittles: Settle It: Skittles has done such a great job with their ads in the past – we were all expecting something a lot better than this.
              • FIAT 500X: The Blue Pill: This one had me at first, but once that blue pill slipped into the FIAT gas tank we were all a little grossed out.

              And, finally for the good: The Best Super Bowl Ads of 2015

              The Tearjerkers:

              Every year there is at least one ad that hits our heart strings, but this year there was an overwhelmingly large amount of ads that were intended to bring on the tears. Admittedly, I am a crier. I cry when the underdog wins, when Oprah causes a celebrity to have an “ah-ha” moment and when my kids give me a homemade card that says “I love you”… so it’s no wonder that more than one commercial made ME cry. But here is what the group had to say:

              Budweiser: Lost Dog: Awwww, a cute puppy, beautiful horses and an old favorite song all in one commercial? *tear*

              Some of our kids really loved the commercial, but it’s for beer so… But, overall it got a pretty good response on the web:

              Coca-Cola: Make it Happy: I liked this ad because it A) raises a good point: there is WAY too much hate on the web and B) acts as a reminder we should all try harder to be kind to each other.

              However, others found it “cheesy” and a lot of the comments online were regarding the brand and the product itself, specifically about Coke causing obesity or something similar:

              What a stupid commercial. Keep poisoning everyone with your toxic high fructose corn syrup.”

              McDonald’s: Pay With Lovin’: The runner up for the best tearjerker of the night.

              Great message (yes, I cried) but unfortunately people still hate McDonald’s:

              “Why not show some love for the animals you confine and kill by the billions each year?  Stop pretending to be “good guys”.

              Still, fans seem to be pretty excited about the idea of free food:

              And, some of us see it for its marketing brilliance:

              “Beautiful, smart and unique concept. A table and I were even talking about it before the super bowl even aired on Saturday because we had heard about it on the radio and paper. Love that they’re continuing to do it Feb 1st – Feb 14th – Ongoing love and PR!”

              Always #LikeAGirl: The clear winner of the tearjerkers this year. If you don’t like this commercial, there’s something wrong with you. The Always marketing people did a fantastic job with a tricky product – particularly for the Super Bowl. A lot of thought went into this one:

              And, yes, as a mother of a teenage girl, I cried… in fact, this one had the biggest impact on my emotions overall. I wanted to run to my daughter and tell her how awesome it is to be a girl and that she can do ANYTHING she wants to in this world.

              Other responses:

              “I loved the #LikeAGirl one because I have 2 daughters (one of which is excelling in martial arts) and a strong woman who don’t do things in the put down way of ‘like a girl’.”

              “The minute they showed the ten year old girls unaffected by gender stereotypes, I started to cry. I started to cry because I was taught that running and throwing like a girl was a bad thing. Stopped running in marathons when I was twelve. Stopped playing softball when I was fifteen. I just thought…I don’t know what I thought. Just know this made me cry! I do remember what it was like. I don’t know why I ever listened!”

              The Funny:

              A note to big product brands: when it doubt, go funny. I get it, funny doesn’t work for everything. However, this IS the Super Bowl and it’s a family event. So, family friendly humor goes over well and doesn’t isolate.

              Bud Light: Real Life PacMan: The group at my house thought this ad was rad. It left us all wanting to play a real life PacMan game.

              I personally was a little disappointed there wasn’t more to the ad after last years EPIC ad with the same premises #UpForWhatever:

              But I still want to play Real Life PacMan.

              Snickers: The Brady Bunch: The runner up for the best funny ad this year. Keeping in line with their other “hangry” commercials, this one spoke to the Brady Bunch lover in us all:

              Many thought the ad was nothing short of perfection: “I doubt we’ll see a #SuperBowl ad that tops Snickers’ with Danny Trejo in The Brady Bunch”

              And, for THE WINNER:

              Mountain Dew Kickstart: Come Alive: The full version came on before kickoff and helped get the party started. Tell me this isn’t funny:

              I don’t know what’s funnier, the guy getting low, the fluffy dog or that deer on the wall… Either way, it was nice to actually laugh out loud (and not be embarrassed to share the moment with my kids). Some comments from on-line: “Best commercial I’ve seen this year! Go ahead. Touch stuff.”

              A Few Honorable Mentions:

              • Microsoft: Braylon O’Neill: Good job, but unfortunately didn’t make the “best” list.
              • T-Mobile: Sarah Silverman & Chelsea Handler for Wi-Fi Calling: I thought it was funny.
              • mophie: All-Powerless: “When your phone dies, God knows what can happen”… Well played, mophie, well played.
              • Squarespace: Super Bowl 2015: Om: This one got mixed reviews, but one person in the office loved it: “I loved the Dreaming with Jeff Bridges by Squarespace ad…cuz I love the Dude!”
              • Dodge: Wisdom: This one also got some mixed reviews. The overall response was it was good, but most couldn’t see the ad and the brand connection.

              In case you missed the Super Bowl (or, maybe were you busy grilling and eating during some of the commercials) click here for a full list of the YouTube videos.

              So, that is it for this year’s #BrandBowl recap.

              What were your favorite and least favorite ads? Did they make our list? Share in the comments below.

              Avatar for Jenny Stradling

              Jenny Stradling

              Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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3 Creative Ways to Keep People Coming Back to Your Website

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Website Design Humor

You are familiar with the “standard” website. It usually contains a home page, about us, services/products, a contact page and sometimes a blog as well…

*YAWN*

A few years ago, this was enough to keep people’s attention. But fast forward to 2014 and you’ll see that this “standard” website format isn’t really enough to stand out in people’s minds anymore – and it’s certainly not enough to keep them coming back for more.

So, you have to find a way to offer your services/products while still being useful AND interesting enough to make people want to visit your website time and again.

Repeat visitors is what’s up. Trust me.

So, how do you do that? Here are a few ideas:

1.       Develop a Useful Tool

You have to be somewhat careful with tools. So many websites have them that even they are losing their novelty to some degree. However, if you can come up with something your users actually need this is a great way to create repeat visitors.

If you decide to make a tool, make sure that at minimum it does something different enough from other tools in its niche that it stands out. And, if it’s possible, create an entirely unique tool no one else has…

For example, there are tons of mortgage calculators online, but the one at Bankrate is more comprehensive than others we looked at because it allows you to calculate how much faster you can pay off your mortgage by paying additional amounts each month. And, it also gives you a precise amortization table that shows how much in interest and principal you pay each month for the entire life of the mortgage.

Website Tool

Cool.

2.       Make Your Blog (More) Interesting

Think about the standard blog article – it goes 500 words, maybe less, and you might come away with a tip or idea…

However, if you really want to take your blog to the next level, considering diving deep into a client case study, giving a step by step tutorial on how to use one of your products, provide research, statistics and references.

Check out some of the KILLER blog posts on moz.com like:

How to Use the Information Inside Google’s Ved Parameter

HOLY CRAP! Now that is a blog post!

And who doesn’t love an awesome video blog, like the well know “White Board Fridays” hosted by Rand Fishkin of Moz every Friday:

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday

Some people are intimated by reading (or writing) lengthy article like blog posts – but many bloggers are finding success with video blogs in place of the traditional articles. Your audience can really relate to you in a live video post and you don’t have to be a professional to make a video for your own blog. If you can operate a smartphone or a computer, you can make a video. Plus, it’s fun.

3.      Gamify Your Site and Encourage Competition

Over 70% of the Forbes Global 2000 will use gamification sometime in 2014 to increase sales and increase customer retention. What’s interesting is that Gabe Zichermann, CEO of Gamification, said the reward most customers desire the most is simply status above their peers….

Hrm. That seems easy (cheap).

But how can you apply gamification to a fairly run-of-the-mill business website? Take a look at how florist Teleflora has gamified its entire online store. Customers earn points by reviewing products and answering questions in the Q&A section, among many other actions. As they do so, they get more impressive badges and are acknowledged publicly on a leaderboard:

Gamifiy Your Website

LinkedIn also uses gamification, but in a more subtle way.  It tells you your profile strength as you fill it out more. You get different ratings as you fill it out, ending up with an “All-Star” rating once it’s complete.

LinkedIn All Star

The fun functions of your website don’t have to make sales directly. By simply having them available you increase your niche authority, keep visitors coming back and Google, in turn, will reward you with better search rankings.

And isn’t that the point?

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Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Google’s Auto Complete Reflects Fears [Video]

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Google Suggest Tool

While we may find entertainment and humor in Google’s suggest auto complete tool,  it also reflects, “fears, inquiries, preoccupations, obsessions and fixations of the human being at a certain age and our evolution through life,” says Marius B.

Reality is, we all are searching for similar, if not the same answers as Google clearly reveals.  Who knows how many times Google has seen these searches before? Hundreds? Thousands?

 

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Sharethrough.TV Showcases Industry’s Best Branded Video Campaigns

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If you haven’t taken an opportunity to check out Sharethrough.TV – it’s definitely a must for our Marketing buffs and those looking for a bit of inspiration themselves.

Sharethrough created Sharethrough.TV,,a database of branded video content that you can browse via your favorite agency or one of the 31 industry verticals. Whether it’s inspiration you are looking for or a particular style to locate an agency for like work, Sharethrough.TV has a great portfolio of videos.

Video is quite possibly one of the most powerful storytelling mediums and is forever growing. We believe in the power of video for referral traffic and website conversions- So why not take a peek and see if you’re skills are up to par or let us know how we can assist you with your video strategy needs.

sharethrough.tv

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Easy, Affordable Videos for Companies of All Sizes

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Video Bar Eminent SEO

A company’s audience – these days – is more apt to respond to visual stimuli than ever. We want eye-candy; we want it quickly and simply.

Because the majority of internet content is now a mix of both written content and appetizing images and video, companies are gearing their marketing strategies toward sating the visual thirst.

With a growing number of companies needing video services that can be created within their budget, many video-creation services are adjusting their packages to allow any company – big or small – to add stunning videos to their web properties.

At Eminent SEO, not only are we an SEO firm, a Phoenix web design agency, and developer, but we can also produce high-quality videos that showcase your brand/company and give you a new reach of clients. Whether your video budget is $100 or $100,000, we can produce videos that tantalize your client-base and leave them wanting to know more about you.

Contact us today to get started on your new video.

Here are some samples of our favorite corporate videos that have spread across the web, promoting the companies’ brand name to millions of viewers.

Dodge

 

 

 

 

 

Jack in the Box

Jack In The Box Funny Ad

 

 

 

 

 

Heineken

Heineken Vintage Ad

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Zachary Ankeny

Zachary Ankeny is Fulfillment Manager at Eminent SEO with expertise in content writing and marketing, local and organic SEO, and data interpretation. An integral part of the Eminent SEO team since 2012, Zach's interests include music, art, animals, and technology.

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What was your fave Super Bowl XLVI Commercial ?

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Some of us watch the game for the pure sport while others watch for the pure commercial entertainment.
There were a bunch of great commercial’s this year and we want to hear what your favorites were?

Take a peak at the full collection of the Super Bowl XLVI commercials on YouTube, and share what you believe to be the best (and the worst) this year!

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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What Are Videos Doing for Your Marketing Strategy?

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Do you have videos?

Videos tell a story. Videos share a message. Videos are the marketing method of the future. According to a quote by Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.” Read that again. That is huge!

Why you need videos:

Online videos, when marketed properly, increase your online brand awareness, drive targeted website traffic to your best converting landing pages, and statistically result in dramatic increases in conversions.

Check out these stats:

 

Videos increase conversions by:

  • 55% more visitors to your website
  • 30% more direct visitors to your physical store
  • 24% more purchases/phone calls

40% of consumers watch online videos one or more times a week – that’s over 70% monthly!

How to market your business with videos:

 

If you don’t already have videos, consider your strategy. Are you looking to spread a compelling message about your business that you want to last for years to come? Or, are you looking for a cheap, quick fix?

If your answer is a solid branding campaign that offers a specific message that you want to share – you need to first invest into professional video production. Just like marketing a website, if you don’t already have a website that converts – you are wasting your marketing dollars by driving traffic to it. If you want to use videos to market your brand and give the viewer a clear picture about what you want, you have to create quality videos that provide a clear message and start and end with branding and a call to action.

If you are looking for a cheap fix, you’ll have to be prepared for low quality, generic or “less professional”. Or, there are companies that will create something for you that is affordable, but still does the trick. You just have to make sure the content matches your message, incorporates a call to action, and, ideally, is something you can use on your website as well as syndicate across the web.

Now that you have a branded video with a clear message and call to action – it’s time to market your investment. Marketing your videos online can range from strategically optimizing your YouTube Video Channel to boosting your videos with links and syndicating them online. We have Custom Video Packages – including:

  • YouTube Channel Creation and Optimization
  • YouTube Channel Background Design
  • Vimeo Channel Creation and Optimization
  • Vimeo Pro Upgrade with Customization
  • Video Upload and Optimization (YouTube or Vimeo)
  • Video Boosting (for increased visibility to the video on your website as well as other hosted locations)
  • Video integration with your website
  • Video Social Management (integrating your videos into your social media strategy)

 

You need multiple ways to communicate your message(s) to your online audience. If people are watching more video then they are reading content – you better jump on board. Videos can relay a message within 1-2 minutes. Look at your analytics. How long are your website visitors staying on your website?

If you have videos and you are ready to get started with a video marketing campaign, give us a call: 1.800.871.4130… if you need videos and don’t know where to start – CALL US! We know what you need and can help you find the right video production company to fill those needs at a rate you can afford now.

 

P.S. We are always adding to our list of partners…

If you are interested in becoming an approved Video Production Vendor or you create affordable videos and you want some extra work – please e-mail: hello@eminentseo.com

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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