Social Media is imperative for businesses online. You need to be where your audience is. And where are they? On your website? Maybe. Maybe not. But you know they ARE on Facebook, Twitter, Google+, Pinterest, Tumblr, Typepad, Posterous, LinkedIn, YouTube or some other social site.
Did you know that as of September 2012 Facebook has 955 million users, over 42 million pages and 9 million apps? YouTube has over 4 billion views per day. Google + now has over 250 million registered users! LinkedIn has 175 million. Twitter 140 million.
Whoa.
Here at Eminent SEO we understand the value in involving social media as part of a larger scaled on-line marketing plan. Although we specialize in SEO, we believe that SEO without social is… well, dead.
- Social drives direct, targeted traffic to your site.
- Social helps you directly engage with your clients.
- Social increases your product and brand awareness.
- Social allows you to share your day to day specials, events, office updates and fun, more candid aspects of your business.
- Social encourages people to share your posts, content and links – making your outreaches more viral.
- Social increases your search engine visibility, helping your website rank higher in the organic search engine results.
In a nutshell: Social rules.
For years every online marketer has muttered these 3 words at least once, “Content is king”.
Is it still? Yes, more than ever! And what better way to share that content then socially for millions to see? Content can be a number of different forms of digital media from text to animated videos. Some common sharable content ideas:
- Articles
- Press Releases
- Blog Posts
- Newsletters
- Images
- Memes
- Videos
- Infographics
- Audio Clips
- Custom Apps
A properly optimized social media platform is a perfect place to house your digital content and give Google and the other engines another way to get to your site. By integrating your SEO strategy into your social media optimization your platforms have the opportunity of ranking on their own for your target keyword strategy. Why give Google only one website to rank for your brand and keywords when you could give them 100’s?
Here at Eminent SEO we believe in customizing your marketing strategy to incorporate social where it most benefits your business. We do research before making suggestions so we can recommend developing social profiles on platforms your demographic is already using. We then design, optimize, manage, network and boost your branded profiles for increased awareness. Social requires daily management in order to be effective. If you don’t have the time to manage your social media, don’t worry, we do! If you want to do the bulk of your social networking, but need advice, we can do that too. If you are interested in learning more about our social media marketing services – then click this link to visit Eminent Social Media and how we can help take your social media marketing strategies to the next level… or you know, just call us: 1.800.871.4130
I truly believe that content is the best way to not only inform people but show google you know what you are doing! This is such a great post! I have sent your blog to a business friend of mine! THANK YOU!