Author Archives: Kirstin Douglas

Avatar for Kirstin Douglas

About Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

8 Steps to Increase Productivity Before 10am

This entry was posted on by .

Productivity is defined as: the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input. This is achieved by a mix of factors: motivation, talent, training, work environment, support from others, time management, and even luck. “Productivity hinges on mental energy, a sense of motivation, alertness, and buoyancy. It often emerges naturally from work that one finds inherently meaningful or valuable.”

Does your morning routine consist of a cup of coffee, checking emails, browsing Social Media, downing more coffee, getting the kids ready for school while Googling one last idea, checking notifications (again), more coffee (or 2), and going through your work email?

If this sounds familiar – or just thinking about it makes you tired. Here are some tips to make it through the work day… and don’t stress. You won’t become more productive overnight. But these small adjustments will help you get on the right path. Remember, people are productive for about 90 to 120 minutes at a time, then your brain needs a break. Taking a quick walk or talking to a co-worker may be all you need to refocus on the next task.

1. Quit Hitting the Snooze. (Again)

Your body goes through natural sleep cycles, but when you are woken up in the middle of a deep sleep cycle (REM), you can suffer from “sleep inertia” – that groggy state that lasts for 30 minutes to 4 hours after waking up. The chances of this happening are pretty high, as high as 89%! And can have side effects such as:

  • Large amounts of caffeine affecting your heart
  • Reduction in memory ability
  • Drowsy driving (scary!)
  • Being late for work
  • Lower productivity in the first part of the day
  • Low performance and response time on tasks, loss of concentration

In short, the snooze button is NOT your friend, and may actually making things worse! Here is a short video explaining the science behind the snooze.


2. Put the Phone Down

You don’t need that extra round of CandyCrush or to finish just 1 more chapter (guilty!), before putting the phone down, rolling over and attempting sleep. That’s right ATTEMPTING. Early man slept with the sun, sleeping when it was dark, and rising with first light. This helped his body with the production of melatonin (the hormone that helps us sleep better). By using your phone, having that bright light inches from your face into the wee hours of the night, you disrupt your body’s natural rhythm.

A better practice would be to put the phone down 30-60 minutes before sleep. You will be surprised how much easier dreamland comes to you.


3. Drink a Glass of Water Every Morning

Running late? Grabbed that cup of coffee for the road didn’t ya? After, hopefully, 7-8 hours of rest your body doesn’t need water, it’s only made of like 70% water… it’s not dehydrated from the night or anything. *rolls eyes*

Seriously, we are told to drink about eight 8-ounce glasses, which equals about 2 liters, or half a gallon, a day. But what about at night? Water intake can effect brain functionality and energy levels – there are several studies that support this.

So why aren’t you giving your body a glass of water in the morning, throw in a slice of lemon if you like. But, adding this small step to your morning routine may be the start to a beautiful day.


4. Eat Breakfast

Unless you eat while you are sleeping, you probably haven’t eaten in 8-10 hours. Your tank is empty. You wouldn’t expect your car to get you to work empty – so why do you think your body and mind can get you through the morning?

Now, not only are you groggy and dehydrated – you’re hangry. Great start to the day, right? Wrong. Find great, quick and easy breakfast recipes online – some you can even prepare the night before… so those last 30-60 minutes before bed when you aren’t staring at your phone, you could be preparing breakfast… look at you being productive and stuff.


5. Stretch. Move. Add Some Exercise to Your Routine

We all could use a little more movement in our days. This isn’t about staying in shape or losing weight, not that those are bad things. But, sitting in front of a computer for 8-10+ hours 5 days a week or more is just asking for trouble. And slapping that snooze button doesn’t count as a morning workout – no matter how tired you are once you FINALLY get up.

Exercise will help you sleep better, increase blood flow, reduce anxiety, provide better focus, make you more capable of dealing with stress and it gives you something to look forward to. You got up and did something for you. That is an awesome feeling.

Start the day with some ‘brain-busting’ yoga


6. Be Reasonable with Your Tasks

Make a to-do list; keep it simple. We can all make a long, impressive list – but that is a daunting and even terrifying prospect. And is a sure way to set yourself up for failure. Prioritize your list, identify the tasks that are the most important, or the most meaningful.

Do the thing you dread the most first thing in the AM. Get it out of the way while your willpower (and energy) are at their peak. This will make the rest of the day much more enjoyable. As Mark Twain said, “Eat a live frog every morning, and nothing worse will happen to you the rest of the day”.


7. Stop Multi-tasking – it doesn’t work, really!

Ping! Ping! Ping! Emails, messages, social media – all vying for our attention. Constant distractions, more hats worn at one time in the workplace than ever before – the illusion that we are doing more (and we are) and completing them must be removed. We are actually getting less done. We skim, we shortcut, we cut corners, projects are left incomplete, disorganized and failing.

Science has proven that our brains cannot effectively or efficiently switch from task to task – so as our brains desperately try to keep up – we are actually wasting time. You are more prone to making mistakes or forgetting a task. “Everyone’s complaining of memory issues these days – they’re symptoms of this multitasking epidemic. Then, of course, there’s the rudeness factor, which doesn’t help develop strong relationships with others.”

Also – that extra cup of coffee isn’t going to help. Walk away, disconnect for 10-15 minutes.

Professor Daniel Levitin, McGill University

8. 5 Minute Cuteness Overload Required

If you find yourself struggling throughout the day, take 5-10 minutes to look at cute animal pictures (yes, seriously, a study in Japan proved it helps – yes, REALLY!) And since you made it this far, let me help you move to your next task:


One Step at a Time – this is a Marathon, not a Sprint

So basically, it isn’t necessarily what you do AT work that make you more productive, but how you prepare for your day at the office. And remembering, slow and steady wins the race, focus on the task at hand before moving on, and your to do list will be crossed off in no time. Go Get’em Tiger!

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Sales & Pro Tips, Workplace and tagged .

10 Tips for Mindfulness in the Workplace

This entry was posted on by .

10 Tips Mindfulness In The Workplace - Eminent SEO

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it:

Mindfulness Definition - ESEO
So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual in your mind, let’s get back to the topic at hand: mindfulness in the workplace.

Deadlines, emails, phone calls, meetings, more emails, presentations … no, don’t run from your desk! Keep reading!

You must be asking yourself how can you possibly consider applying the principles of mindfulness so that you feel less zombie-like and more alive, as well as becoming more productive. Here are a few ideas to get you started on your journey to being mindful at work:

1. Be Consciously Present

Mindfulness Goggles - Eminent SEO More than anything, mindfulness is about being fully aware and awake (yes, go get ANOTHER cup of coffee), rather than just working on autopilot. When you are consciously present at work, you become aware of two things in your moment-to-moment activities:

  1. You notice what’s going on around you.
  2. You notice what’s going on within you.

Being mindful at work means to be aware of, at all times, in that moment, what you are doing while you are doing it. It also involves managing your mental and emotional state. If you are creating a proposal or a report for the big cheese or the little guy, mindfulness requires that you give it your full attention.

Each time your mind wanders to things like that funny cat video you watched or what you read on Facebook about the Kardashians, acknowledge the thoughts and then bring your mind back to the task at hand.

Here are a few tips to change mindlessness into mindfulness and increase your productivity:

    • Make a clear decision at the beginning of your workday: Begin with a clear idea of what you wish to accomplish.
    • Slow and steady wins the race: While you become used to the practice of mindfulness, you may find you work a little slower at first, but it will pay off in the long run.
    • Remember WHY you are doing this: Keeping the why in mind helps motivate you to keep going.
    • Give your undivided attention to every task: Yes, even the mundane, everyday tasks such as opening the door, pouring that third cup of coffee, or even breathing while you wait for a meeting to start.

2. Make Use of Short, Mindful Exercises

Check Yes Or No - Eminent SEOOK, stop everything. We need 30 minutes of your time to go over some mindfulness exercises. What? No time? Yeah, me neither. But, that doesn’t mean we cannot be mindful, as these exercises can be as short as time allows. Even taking 1 minute to sit back, clear your mind and refocus your attention on your senses is technically a mindfulness exercise. That’s it? Yep, that’s it.

No closing your eyes, no sitting down: just 60 seconds realigning your thoughts. Be creative and find time throughout your day to do these exercises. Have a few more minutes? Fantastic!

Barely have time to breathe between calls? That’s fine, too. These short exercises are important. They help you rebalance your nervous system, reduce your fight-or-flight response, and reinvigorate the “wise” part of your brain so on the next call you will be calm, clear and focused on winning that new client.

3. One Thing at a Time

Pencil And Checklist - Eminent SEOOh, you think you are a master tasker. You can multitask like no other? Well, I hate to break it to you, but no one is really a multitasker. Our brains just aren’t made to do it, try as we might.

Multitasking is really just switching back and forth really fast, and in most cases, losing data in the process. Multitasking is inefficient, and yet we continue to do it. In fact, there are studies that have shown the more you multitask, the more addicted to it you become.

So let’s kick that habit and become a mindfulness bad ass. Here are a few tips to get you started:

Try a Time Journal

Track what you are accomplishing in a block of time, and note when you were single-tasking or multitasking. Add what you achieved in that time frame and how mindful you were.

Try Categorizing Tasks

Group together your tasks to accomplish in one block of time. Put emails, phone calls, errands and meetings together. Rather than jumping around, use the dedicated time.

Remove Distractions

Silence the phone, log off email, remove Facebook pop-ups, mute your work chat. Now, set a timer and work undistracted. At the end of that time, check what you need to – emails, chat, etc. Do what works for you to focus on the single task for the allotted time.

Remember Your Mindfulness Exercises

Between tasks, get up, stretch, take deep breaths, go for a walk or listen to a guided breathing exercise, such as this.

4. Use Reminders and Alerts

Bullhorn Notifications - Eminent SEOEver driven home and realized you don’t remember the trip? Your brain was on autopilot. This is a state of low energy, one which is almost dreamy – very unmindful. In fact, the word mindful means to remember. Unfortunately, most people who see the benefits of mindfulness and even practice it  forget to be mindful!

Autopilot means you are not 100 percent present in the moment, and that you are barely aware that the moment is in front of you. You can’t be creative, plan or respond properly if you are operating on low power. You just can’t do it, Captain. You don’t have the power!

So let’s give you back the power! Try these tips:

  • Use alarms on your phone: Do this even if your phone is on vibrate so that it’s not driving your coworkers crazy.
  • Use your calendar: Set appointments with yourself.
  • Add some art: Keep a small note or a picture on your desk to remind you to be mindful.

5. Slow Down to Speed Up

Desk Clock - Eminent SEOI’m sure you’ve see the movie “Cars.” Doc Hudson tells Lightning McQueen he has to turn left to go right. Well, I am going to tell you to slow down to speed up.

Here is another way to look at it: You can no longer sleep; you need to work, because sleeping isn’t working and there is too much to do. So, just stop sleeping. After a while, you just don’t function any more and you are no longer living in the moment, but in the hallucinations of your sleep-deprived mind.

So, you can see how you need sleep to work, and sleep is rest. Rest is good. Your brain needs breaks to regroup and become more efficient.

That panicky rush to hit a deadline leads to mistakes, poor decisions and wasted energy. So, stop. Breathe deeply. Now, focus on listening. Walk, don’t run. And take your time to be mindful.

6. Stress Is Your Friend … Really!

Stressing Out Wired - Eminent SEOIf you don’t think it is, you’d better change your mind! Researchers found that individuals with high stress who believed that stress was good for them had some of the lowest mortality rates. This is opposed to their stressed-out counterparts who believed stress would be the death of them – who also had the highest chance of dying. It’s what you put out into the universe!

So, if you are part of the second group, you should be going, “Holy cow, I gotta change my ways!” Mindfulness can help you change your views. When you encounter a stressful situation at work, take a moment to reflect on your reaction, your heart rate, your blood pressure, your attitude.

Having your pulse increase increases the oxygen in your blood, and gears you up for the challenge ahead. Treat it more like getting ready for an Ironman Challenge rather than the Dread Pirate Roberts. You aren’t going to your death: You are rising to the challenge and you will come out on top.

This change of view can LITERALLY add years to your life and improve your productivity in the workplace.

7. Adopt an Attitude of Gratitude

Businessman On The Clock - Eminent SEOHuman nature is not all unicorns and rainbows. We tend to dwell on the negative, the things going wrong. Repeatedly focusing on this will eventually cause you to develop a negative and unbalanced way of thinking.

To counter this, you must develop an attitude of gratitude. Find your silver lining, however small it may be. This will lead to more silver linings, which will give way to silver clouds and then blue skies. To get there, practicing mindfulness in all aspects of life and work helps improve your resilience to the downward spiral that is negativity.

Not happy at work? Find something to be thankful for – maybe your paycheck. It may not be the paycheck you would like, but it’s better than no check. And, I am sure you like at least one person there, one person who makes you smile. If nothing else, the job gives you insight into what you are looking for in a career – things you want and don’t want. So, be grateful for the experiences and lessons the job teaches.

8. More Humble, Less Grumble

Heart In Hand - Eminent SEOHumility comes from the Latin term humilis, meaning grounded. Please don’t go around tooting your own horn over and over. You did it, congratulations. People who make the most noise grabbing our attention is what society seems to live for, but in reality, a humble person is way more attractive.

Don’t confuse humility with meekness or timidity. They are in no way the same thing. To be humble doesn’t mean that you see yourself as inferior, but rather you are aware of your natural dependence and your equity in those around you.

Humility and mindfulness work very closely together. You can even say they are intimate. Mindfulness is accepting who you are and being open to listening and learning from those around you. You are grateful for them and the lessons they share. And someone who is grateful for others is also naturally humble.

Need a little humility in your life? Try these:

  • Practice your mindful exercises.
  • Spend a few minutes every day thanking those who have helped you – even if it is silent, in your heart or prayer.
  • Show appreciation: Say thank you!
  • Value other people’s opinions.

9. Like the Serenity Prayer, Accept What You Cannot Change

No Change - Eminent SEOThe core belief of mindfulness is to be present in the moment. If you cannot accept yourself as you are right now, then you have some work to do. Acceptance is the driving force behind mindfulness. It doesn’t mean resignation or giving up. You can change. Everything can change. But, right now, accept what is.

At work, if you missed a deadline, accept it. It came and went, and you weren’t ready. As soon as you accept that, you can come to a solution, talk to the team, learn from the mistake and move on. Acceptance leads to change.

Personal acceptance is infinitely more powerful. Embrace your shortcomings, weaknesses, strong points, aspects you do and don’t admire: They make you who you are. This acceptance will lead to confidence, clarity and joy. No longer will you be stuck with energy draining self-criticism, but you will have set the stage for greater peace of mind, productivity and mindful moments.

10. Think ‘Growth’ in Everything

Rising Bar Chart - Eminent SEOA growth mindset changes the game from “this is all I got” to “I can do more.” People with a fixed mindset tend to believe that their intelligence and talents are stuck – never able to change. Meanwhile, people with a growth mindset believe that they can improve these qualities with effort. These people thrive on learning and trying new things, and they usually have success in the workplace because of this.

Mindfulness is about developing a growth mindset. It’s about giving full attention to the moment right now – with no judgments – and being open to new possibilities. Your new mindfulness outlook will make receiving negative reviews easier: You will see them as an opportunity to grow, instead of as an attack. You will be willing to take on new responsibilities and challenges because you will be curious to see how you can handle it all.

Mindfulness in the Workplace Can Bring About a New You

Through this mindfulness journey, you will discover new things about yourself, your work and your attitude. Take baby steps. Rome wasn’t built in a day, nor will you master mindfulness in one go.

Want to Learn More About Boosting Productivity at Work Through Mindfulness?

See More Mindfulness Tips

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Business Strategy, Workplace and tagged , .

How to Reduce Stress and Boost Productivity in the Workplace

This entry was posted on by .

How To Reduce Stress Boost Productivity At Work - Eminent SEO

Happy Employees Are Productive Employees

Stress in the workplace is unavoidable. However, you don’t have to let it get the best of you. Instead, take control of it and watch your productivity soar. Find ways to create peace of mind and focus before, during and after each work day. You will find that not only will your work day become more enjoyable, but the balance of your life outside of work will also reap the benefits.

Not Another Meeting

Before you go into another “meeting about meetings,” ask yourself two things:

  1. What do I want to get out of this meeting?
  2. What do I want to contribute to it?

Having clear goals for yourself will help you stay on track and guide your colleagues down the path of achieving the original goal of the meeting. This keeps them short and sweet, so they don’t take up time needed for other projects.

Don’t Get Stuck at Your Desk

We sit far too long from the ride to work, to our desk, back to the car, to the couch … maybe you’ve squeezed in a short walk or a trip to the gym. Therefore, it helps to set aside time for taking mindful walks every day that will increase brain functionality and spark creativity.

Try taking a walk for 10 minutes or turn it in to a “walk and talk” meeting. Keep the meeting to no more than three people. The change of scenery and fresh air will help the creative juices flow.

The best time to schedule these walks is around 2 or 3pm when everyone’s energy levels are dropping. This quick burst of activity will be the perfect pick-me-up to finish out your day.

Check Your PostureCheck Your Posture

At least three times a day, take notice of how you are sitting at your desk.  Are you slumped over your desk? Are both feet on the floor? Or do you tend to sit on one foot?

Make adjustments to how you sit at your desk to reduce neck pain, eye strain and even backaches.Try sitting on a ball or switch to a standing desk.

At minimum, you should stand for five minutes for every hour you sit to boost your energy and productivity, as well as lower your risk for disorders like diabetes, high blood pressure and other chronic conditions.

Stay Organized

Before you leave write, down three “must-do’s” for the next day. I am sure your inbox is overflowing with things that need to be done yesterday – but narrow the field down to three items. When you come in next day, you will already know exactly what you need to focus on without having to stare blankly at the ever-growing count of unread emails in your inbox.

Clear Your Mind – Not Just Your Inbox

Clear Your Mind – Not Just Your Inbox

Take two minutes for some mindful meditation. Close your eyes, sit relaxed with both feet on the floor and focus on your breathing – in through your nose (notice how cool the air is) and out through your mouth.

While doing that, try to think, “At this moment, my job is to experience THIS moment as fully as I can. Everything else can wait.”

Yes, the client can wait for two minutes for that email response.

Lunch Break

Often times, we have our nose to the grindstone, so focused on work that we forget about essentials like food and water. Set a reminder or a timer to remind you to take those breaks and nourish your body and mind. Be mindful when you do eat: Rate your hunger level on a scale of 1-10 (1 = not hungry; 10 = ravenous). If you are over a 7, try drinking a glass of water. In many cases, our minds confuse hunger with thirst. When you have completed the meal, rate your hunger again and ask yourself:

  • Did I over do it?
  • Did I savor the meal?
  • Did the food get tastier with each bite?
  • Do I remember the taste?

To Be or Not To Be: That is Your Question

Don’t forget to savor your drinks as well. Pick one drink a day to savor that isn’t water – maybe a soda or latte or an herbal tea. Then ask yourself:

  • Was it satisfying?
  • Did it taste good?
  • Did it leave me thirsty?
  • Am I now craving sugar?
  • Why did I chose that drink?

To Be or Not To Be: That is Your Question

Start a “to-be” list. Focus on who you WANT to be: loving, present, calm, generous, creative, grateful, etc. Choose one quality a day to focus on and then ask yourself:

  • What is in my life that cultivates these qualities?
  • What activities bring me joy?
  • What makes me happy to be alive?

The activity doesn’t have to be work-related. It could be gardening, cooking or baking, playing sports or even listening to music. The goal is to identify what brings you joy and how to incorporate it more into your life both in and out of the workplace. Enjoy gardening? Add a plant to your desk. Enjoy cooking? Pack yourself an amazing lunch to look forward to.

Each morning, set an intention to focus on one quality from your list. Close your eyes and create the feeling of what that quality will feel like. How you will feel. How others will feel.

And make sure to dedicate at least 30 minutes a week to doing something that you love. Take a class. Create a group. Put it in your calendar. Just do it.

Create An Attitude Of Gratitude - Eminent SEO

Create an Attitude of Gratitude

Begin a gratitude journal: List three things every day that you are thankful for, that went well today or both. This will shift your outlook from, “Is today over yet?” to, “Thank you for today”. Changing your perspective will help you look forward to workday ahead of you. Thus, it will help you focus and increase your overall productivity.

Remember not to just focus on your own gratitude – but to be thankful of those around you. Get into the practice of “random acts of kindness” to your co-workers. If you are headed out for break, offer to pick something up for them or invite them along. And never underestimate the power of a simple “thank you.”

The Little Engine That Could

“I think I can, I think I can, I think I can.”

In the story of the Little Engine, those words became, “I knew I could, I knew I could, I knew I could.”

Pick an affirmation every day that inspires you and repeat it three times throughout the day. Write it on a Post-it note, jot it on the napkin in your lunch box or set a reminder on your phone – however you can get that affirmation in front of your eyes again and again.

Spruce Up Your Space

Add items to your space that give you joy – pictures of family and friends, trinkets, postcards of travel experiences from the past and yet to be done. If you don’t like clutter on your desk, change out your desktop wallpaper and change your phone or tablet wallpaper too. Swap out your mouse pad or get pens that write in your favorite color. Keep your favorite mug at the office.

Life creates its own stress. The trick is learning how to redirect the bad stress into positive vibes and break through the roadblocks in our way.

Only I Will Remain Meditation Poem - Eminent SEO

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Business Strategy, Workplace and tagged , .

8 Tips for Effective PPC Landing Pages

This entry was posted on by .

8 Tips for Effective Landing Pages
OK, so you have a pay-per-click campaign running, but you think it could be better. You are probably right. Consider where you are sending your potential clients… what is on that landing page. Does it do your product/service justice? Or is it more “ho-hum, seen it before”?

The most effective campaigns will have a dedicated landing page properly optimized for a specific product or service with a clear call-to-action. Do you want them to buy right there? Do you want them to fill out a form? Or would you rather get them on the phone right now? These are some questions to ask yourself when designing your landing page.

In order to have a PPC campaign that produces a high amount of conversions, leads, and sales, you need to have dedicated PPC landing pages that are optimized.

Here are some PPC landing page tips to getting the best bang for your buck with your campaign:

1. Make Customer Testimonials Stand Out

Is this the right product/service for me? What do other people think of this? Am I making the right choice? A real customer testimonial can answer all of these questions and seal the deal. Make it prominent, give it a unique design element. You can even make it a video. This creates trust between you and your readers.

2. List the Benefits. How Is Your Product/Service Better?

They are there because of what you are selling – you need to convince them why yours is better. Make sure your key benefits are listed out clearly, in a bullet list. This helps your potential buyer quickly determine whether or not they landed where they need to be… and whether or not your product or service is worth the time to buy or call.

3. POW! Catch Them with a Knock-out Headline

Take time to come up with an amazing headline – you have 3 seconds to capture your readers attention, tell them why they are here, and that you have EXACTLY what they are looking for. Use headline tools to test the effectiveness of your headline. (Have more than one killer headline? See Step 8.)

4. Keep it Simple, Silly!

This is a landing page – not your whole website squished into a page. Focus on the key points – this is to turn this prospect into a qualified lead – not to tell them everything that you are or what you offer. Keep the layout and content simple:

  • Headline – strong and clear (remember, 3 seconds!)
  • Sub-headline – support your headline with a compelling thought
  • Pictures – these should show the benefits of why they are there
  • CTA Buttons – strong and compelling
  • Break up your content with Large Font Headlines
  • Bullet Points – get to the point right away, list the benefits of your service/product
  • Short Paragraphs – under 10 sentences, use simple words and thoughts that are easy to understand. Don’t use 10 dollar words where 2 dollar ones explain just as well.
  • Image Captions – don’t forget to explain the pictures (not just for Google, but for your readers, too)

5. Be Yourself

Write as if you are talking to your reader face to face. Sound human. Your readers don’t want a robot, even on ‘paper’. Add some humor, too.

6. Get Your Facts!

Be real. Nobody believes “Your conversions will increase greatly” – but “Our clients have seen increases in conversions up to 30%!” Write compelling facts that mean something to your clients. Hard facts are the real deal.

7. Don’t Be Bossy

No one likes to be told what to do. So ASK your readers to act. Use a 2 line method: 1 line to ask, 1 line to reassure it’s the right choice.

For Example:

We create beautiful websites and unique marketing strategies that drive targeted traffic and high conversions.
Get Started Now!

Let us create a custom website and marketing campaign for you so you can get back to what you do best – running your business.
Call us now.

8. A/B Test

Come on, you think you hit a homerun right off the bat? Possibly. But to be sure, you should test it. Compare your headlines (Remember step 3? This is how you choose!). Compare your sub-headlines, your CTA copy, or even change up your benefits – which ones really matter to your readers?

Did you catch all of that? It’s a lot to remember, and it’s not easy to come up with the right formula to get the results you are looking for. However, these are the key elements to look at if you are trying to beef up your PPC campaign.

Want a hand? Give us a call: 800-871-4130 or fill out a form today.

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Paid Marketing and tagged , , .

4 Reasons Why Website Design is More than Looking Pretty

This entry was posted on by .

When you think of a website design, what do you think of?  If you’re like most people, you think of the colors, the buttons, the pictures, and the animations.  Basically, you think about how “cool” the website is.

Even though the coolness of a website is very important (do people really want to engage with uncool websites?), there’s much more to website design than creating a pretty layout.  In fact, there’s much more to it than I can even cover in this blog post.

Is Your Website Responsive?If you’re a business owner, why do you purchase someone else’s services?  You do that because that service either 1) makes you more money or 2) saves you money now.  Your website has much to do with how much money your company makes, especially in the digital age where consumers use tablet PCs, smartphones, laptop PCs, and desktop PCs to conduct 90% of the purchases they need to make.  Here are some more ways in which your web design helps you increase your sales:

  1. Responsive Website Design – The mobile device market is exploding in usage.  Just look at how many people had smartphones just a few years ago – virtually no one.  Now, who doesn’t?  “Responsive design” is a term referring to websites designed to look visually appealing and to be fully functional on all device types – tablets, iPads, smartphones, PCs, laptops, and desktops.  If your design isn’t optimized for all of these devices, you’re missing out on sales.
  2. SEO Friendly Website Design Websites can be designed more (and less) effectively for search engine optimization.  For example, text on flash pages can’t be understood by Google.  Flash also causes slower load times, which Google takes into account when ranking websites.  For the keywords you’re targeting, you should have at least 1 page dedicated to each primary keyword.  The list of SEO-friendly ways to design your website goes on and on, but these examples demonstrate why it’s important to design also with SEO in mind.
  3. Calls-to-Action – Many websites come up short in showing their visitors what action they need to take.  Even though it seems obvious, people are more likely to take your desired action if you tell them what to do.  If your site lacks a clear call-to-action, then people are much less likely to become paying customers.  Pretty websites are engaging, but if they don’t compel visitors to take an action, then they’re just as effective as ugly websites.
  4. Trust Signals – By using the icons of respected authorities like the BBB, icons of well-known clients you’ve served, icons of awards your company has won, icons of certifications or accreditation’s you have, etc. you build a large amount of trust with visitors.  Because trust makes buyers more apt to submit their credit card or pick up the phone and call, trust icons are extremely important for anyone looking to increase their website conversions.

There’s Much More to Effective Website Design, But That’s a Start…

Design is much more complex than this, but hopefully these tips give you the basic idea that a pretty web design is only pretty.  A well-thought-out design, however, increases your sales in an era where everyone shops online for what they need.

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

Tips to Successful Time Management

This entry was posted on by .

Time is always slipping through our fingers as we try to cram 36 hours of things to do into a 24 hour period (sleep? who needs that, right?). If you take that first 10-15 minutes at the beginning of your day to really set out a proper to-do list, you will find your day do by so much smoother, and have time to put your feet up for more than 5 seconds.

  1. Prioritize! – Once you have this huge list of things that must be done – take a small step back and really think about what needs to be addressed first. And be harsh, be firm. Really think about the things on your list and keep it with you and stick to it!
  2. Say ‘No’ and Delegate – Life is full of interruptions, and some of them we create for ourselves. Learn to tell yourself ‘no’ too. Statistically, surfing the web is the number one time waster. Tell yourself ‘no’ and lessen your procrastination.
  3. Organize – use whatever method works best for you – a fancy computer program, smartphone or good ol’ pen and paper. File so you can find things in a way that makes sense to you.
  4. Break it Down – Steps – Now you have the main task; break it up into smaller, bite size pieces that can be easily accomplished toward the end goal of the task being completed. This also helps you check things off and give you a sense of accomplishment throughout the day.
  5. Set Aside the Time – Set aside the time needed to accomplish each task and each sub task. Set these as appointments like any other doctor appointment – and keep these appointments with yourself as you would any other.
  6. Multitask Wisely – Most tasks require your undivided attention. So utilize the ‘dead’ time like waiting at the doctor’s office – check your email. Watching TV? Pay some bills. In an important office? Do not check your text messages. Get the idea?
  7. Email Efficiently – Set aside time to check your inbox at specific times throughout the day, i.e. when you first get into the office, when you return from lunch and 30 minutes before you leave for the day. Let your co-workers know you do this so they don’t nag you. Organize your inbox to prioritize for you – have it sort by person, importance and follow up.

These tips can be implemented in all areas of your life. Make each moment count by being focused in the now. By using these tips you will find you are less stressed and more relaxed – you will even sleep better! Also consider these suggestions as well:

  • Always take a lunch break. You’ll be more productive by coming back refreshed for the afternoon.
  • Schedule exercise breaks to tone up your body and your mind.
  • Determine a cut-off time for work. After that, put it completely out of your mind.
  • Disconnect regularly. Turn off your cell phone and computer for a period every day.
  • Set aside time to do nothing. You need to recharge your batteries now and then.
  • Take a real vacation, during which you can unplug and break your habits.

(Want to read more? Check it out here!)

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Business Strategy and tagged .

Happy Halloween!

This entry was posted on by .

There is a chill in the air, a crispness that announces fall. The little ones are giddy with anticipation as Halloween draws near and the biggest decision of the year…

What will you be for Halloween?

Happy Halloween

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me:

This entry was posted in Workplace and tagged .

Google lets you Block Websites and Contribute to Panda

This entry was posted on by .

Now you can be a part of the Panda updates by blocking websites that provide less than useful information. The best part is it’s easy to do, all you have to do is log into your Google account and start looking up whatever your heart desires.

Once you have checked out a link and decide that the content on there was irrelevant, unhelpful  – you hit the back button, right? Now once back on the search results page something amazing has happened, a note has appeared beneath or next to the link:



Once clicked, like magic Google removes all the links that came from that domain and now your search is that much more relevant to what you were looking for. OOPS! Chose the wrong link? No problem, click ‘undo’ and you are good to go.

Now this super power hasn’t been around for very long, only since March, and it wasn’t until Panda’s global roll out that Google began looking at this blocked data as well as their Chrome  Personal Blocklist extension as useful tool.

This has not rolled out to non-U.S. websites, but keep your eyes open for a new ‘experiment’ in the near future.

Avatar for Kirstin Douglas

Kirstin Douglas

Technical Project Manager. My day-to-day includes performing technical SEO tasks, managing multiple projects and supporting the website optimization process. I also communicate directly with customers to help them understand their options and implement their customized solutions.

More Posts - Website

Follow Me: