Hi Readers!
Welcome to the latest edition of the Eminent SEO Newsletter! In this issue, I’ll go over Google’s update to their E-A-T guidelines. This new E stands for “Experience,” and attention to it can change your SEO practices.
Good to Know in SEO
Understanding Google E-A-T and E-E-A-T
E-A-T is an acronym that stands for “expertise, authority, and trust,” three qualities any website must display to receive a high-quality rating from Google’s human search engine evaluation program as well as its AI algorithm. These Google search guidelines explicitly instructed human raters to carefully evaluate a page’s expertise on a given subject, perceived authority in its niche, and trustworthiness regarding its contents before assigning a page a quality rating.
While E-A-T was intended to inspire better content and better-quality websites appeared on the SERP, work still needed to be done. Google continuously works to serve better results that meet user needs. As a result, Google E-A-T has now become Google E-E-A-T.
E-E-A-T, as you may suspect, includes the three major qualities of the E-A-T model but with one noticeable addition: the extra “E” now stands for “Experience.” Google has stated that moving forward, it will value experience along with expertise, authority, and trust, and it’s crucial for anyone with a website to understand how this changes how we search on the web. Whether SEO is second-nature to you or if your business is looking to expand your knowledge of Google’s Search Quality Guidelines, knowledge of E-E-A-T is a must.
Social Media News Roundup
LinkedIn Reveals AI Image Detection Research That Catches Fake Profiles
Instagram Broadcast Channels Roll Out Globally: What You Need To Know
Meta Provides New Insight into its Evolving Feed Algorithms, and How its Using AI
YouTube Says ‘No More Confusion’: Fan Accounts Need Clear Labels
Evolution of SEO
Did you Know that we have a comprehensive timeline of major updates in the digital marketing world?
A good SEO has to be prepared to handle these surprises in order to anticipate what happens next and stay ahead of the game. We have created a timeline of the Google algorithm changes and major updates to the digital marketing world to help you get up to speed on the evolution of SEO.
SEO Term of the Day
“Canonical URL”
Definition: A web page setting that tells search engines a specific URL to index and preventing them from indexing other URLs with the same content. This practice is used to prevent duplicate content.
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