Content marketing has been the talk in terms of online marketing for quite some time now. It’s an important piece to your overall digital marketing presence. If done right, your company will have more traffic, increased conversion rates, and more leads! If you’re a marketer who’s struggling with content marketing and asking the question, “How do I do good content marketing for all my clients?” Stay tuned…
Don’t Constantly Sell Your Product or Service
Do you find it annoying when companies only talk about themselves? In terms of social media content, this can turn away a lot of followers. It’s okay to talk about your company but not 24/7.
Do Stay With the 50/50 Rule
The 50/50 rule is simple. Share industry related content such as news, interesting articles, funny memes, etc. 50% of the time. The other 50%, you can share what’s going on with your company such as completed projects, specials, and interesting facts about your product or service. Find what separates you from competitors and show it in your content here.
Don’t Wing It
When you have a new client or new industry that you’re writing for, don’t wing the content strategy! Not knowing the industry can create a lot of research on your behalf, which is fine, but to speed things up, have a plan in place.
Do Use Editorial Calendars for Social Media and Blogging
In your initial research stage for a new industry, you’re going to come across a lot of potential writing topics that you should keep in mind. Jot these topics down and then create an editorial calendar each month for blog topics. This way topics are still fresh in your mind by doing these monthly.
Start a social media editorial calendar for Facebook and Twitter so you have an idea what to post on certain days. This can really help speed up the process when you have ideas on what to research already in place. You can also send these editorial calendars to your client and get feedback on the topics you chose. This will open up the door to conversation which can lead to more topics! Still having trouble with content ideas? Here’s some tips on how to find blog ideas.
Don’t Be Too Broad With Website Landing Page Content
If you’re utilizing landing pages for lead generation, don’t be broad with your content. Your landing pages are your sales tools that should be clear and concise with the message you’re trying to portray. If the terminology isn’t clear on your landing pages, your conversion rates will be lower.
Do Test Landing Pages for Higher Conversion Rates
If you’re unclear on what terminology is going to work for specific pages, test them! A/B testing can really help you dial in that content on each page. Even if you’re only changing the layout or a few words, you can see which page produces higher conversion rates and make content changes as you’re tracking.
Do Use Clear Calls to Actions Throughout Your Website and Blog
This is extremely important because people need to be shown what to do next. After reading a blog post there should be a clear call to action telling the reader where they should go for more information or what to do next. Be relevant with these calls to actions. They should clearly state what your offer is; otherwise your bounce rate will go up if your call to action isn’t relevant to where the person lands next. Same goes for the website. Each page should provide a next step for the visitor and walk the visitor through your website.
Need content marketing help?
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