Search engine giants have had quite a summer thus far. While Yahoo has been busy unveiling its mobile-specific web browser Yahoo Axis, and publicly announcing that it was moving back to its original roots in ad-based strategies, Google – it seems – has taken the approach of: ‘let’s buy everything we can and make it ours.’
There is no denying that Google’s approach is a legal and lucrative way to expand your business, but many lately are asking: ‘is it ethical?’
There is a growing sense of distrust and loathing for Google amidst all of its purchases, updates, product unveilings, and day to day workings. Without a doubt, Google is the leader of search engines and is quickly becoming a leader of both the gadget and software fields as well.
By reaching its hundreds of arms into every corner of the tech industry, Google has the money, science, tech knowledge, and power to change the face of any market it is holding – for better or for worse.
With news of Google acquisitions, products, services and gadgets coming out daily, sometimes hourly, Yahoo’s Interim CEO Ross Levinsohn has guided his company to act quickly on its future endeavors.
Only a day ago, news broke that Yahoo had announced a global deal with Spotify, an online music program that has seen breakout success this past year. This is where the differences in strategies between Yahoo and Google become very apparent. While Google takes the stance of simply buying smaller companies outright. Yahoo has been busy brokering deals and partnerships with the companies it sees promise in. In fact, today Yahoo also announced it had struck partnership deals with both Clear Channel and I Heart Radio
Another aspect to Yahoo’s newly adopted business model is that they seem to be striving for more executive expertise. Yahoo recently hired John Buchanan (Former VP of Marketing for Electronic Arts) and Rich Cusick (Formerly of Chemistry.com) as the new VP of Entertainment and Women’s Lifestyles.
As the race heats up between these two companies, we are sure to get more updates and press releases throughout the remainder of the summer. Whether you are a die-hard fan of Google or a Yahoo-loyal holdout, every web user will win from this. As the rival search engine companies continue to out-create, out-develop, and one-up each other, we will get a steady stream of new toys.