A new movie trailer came out yesterday for the Will Ferrell movie “The Campaign.” If you want to watch the trailer, all you have to do is pull a dollar bill out of your pocket, aim your ipad, iphone, or android phone at the currency – using the app “Blippar” – and the dollar bill comes to life. Will Ferrell replaces George Washington on the bill and the various words and engravings turn into fighter jets and eagles soaring and many other “American things.”
This impressive technology comes from Blippar, a tech company in the United Kingdom, which has been hinting all over the web at the newest things they intend to become “Blippable.” The company considers it’s technology “highly advanced,” and promises that it will take us into a futuristic new world.
“Blippar™ is a revolution for traditional print and marketing offering the power to turn every single piece of print or physical branding in the real world into an instantaneous digital, interactive experience,” Blippar proudly states.
Using image-recognition technology, Blippar is able to recognize quite quickly what is on your mobile device’s screen and then enhances the reality by making the environment interactive, allowing 3d images and videos to swirl around you.
After only a single hour of Blipping nearly everything I could find, I am as confident as Blippar staff is, that this technology will definitely change the world.
While there is not a wealth of information on the company or the product yet — the start-up is still in its infancy as they are perfecting the technology — there are many videos of what this app can do, and what they plan to do.
Watch a video of “what exactly Blippar is,” and how it works.
Watch a video of how Blippar turned Virgin Media Magazine completely interactive. Billionaire Richard Branson is excited to be using this technology and is devoted to pushing Blippar’s possibilities to its limits.
Amazing video ad for Nissan/The Dark Night Rises.
Visit Blippar’s Official Website for more details, images, and demos.