Becoming a successful digital marketer doesn’t happen overnight. It takes knowledge, experience, and hard work in order to become a digital marketer people trust and want to hire.. CEO’s and business owners often wonder what personality traits and qualities to look for when hiring an expert.
Below we’d like to share with you what personality traits we think each marketing expert should employ:
In the world of digital marketing, you have to be quick to answer questions and understand the industry in its entirety. Each campaign should start off with goal setting and milestones. In order to meet your goals and milestones, you need to have the right tools and people in place if you expect to tack and see results. Being able to constantly re-evaluate your campaign and solve problem areas that aren’t working is an important trait to for every digital marketer to have. Why? Because the internet is ever evolving and not everything you try for the first time works.
Part of being a digital marketing expert is having creative copywriting and design skills. Not only that, but an expert marketer needs to be able to help you to think outside of the box in terms of marketing your business. You don’t want to copy what your competition is doing, but surpass your competition with creative and effective methods of marketing your products or services.
Passionate About Learning
Since digital marketing is a dynamic field, an expert marketer needs to be self-driven but also open to receiving ongoing education. Digital marketing has many different areas any professional can further explore. Someone who broadens their skillsets will be able to continue to communicate on a number of additional different levels of marketing and at very least be able to evaluate the work of another expert.
Being a great listener is important because an expert marketer has to work with a team and understand every department’s goals and objectives. By listening to everyone’s pain points and where they need to be, an expert can determine a better holistic marketing plan .This way the marketing strategies are more effective and everyone is happy.
Having experience isn’t just about how long an individual has been in the industry, although that is part of it. It’s also about how long that person has been managing full digital marketing campaigns and the success of that work. Ask a potential marketer about their work and if they were successful. A true professional should have case studies and analytics to back up their experience and successes. A true marketing expert should not only have experience managing websites, but also have experience getting their past clients results.
Marketers should always be aware of the competition. By monitoring the competition, they are more aware of what’s needed to be done in order to effectively optimize your campaigns. A true expert knows how to perform a competitive analysis, provide real data, benchmark the numbers and evaluate it on an on-going basis. At the end of the day marketing is really all about outdoing your competition.
With the combination of marketing and technology an expert marketer needs to have skillsets in both fields. A lot marketers are great at what they do because they can multitask like you wouldn’t believe. Having the ability to work in multiple systems throughout the day and have set processes to stay organized is a necessity with today’s evolving marketing technology. A true expert should know and have access to the right tools to be able to quickly analyze a website at the drop of a hat.
Learning leads to knowledge. Knowledge leads to expertise. Once an individual becomes an expert, part of their job should be to share their knowledge with others. Teaching team members skills along the way turns an expert into a respected and trusted leader.
We believe that when a business owner or CEO is seeking out a marketing expert you should consider all of the personality traits above. However, we also believe that a professional who shows promise in many of these areas can continue to learn and grow and develop skills in areas they may be lacking in –of they are dedicated to the task. It is more important to hire someone you trust that you and your team can work well with, then it is to hire someone who simply “looks good on paper”.