What’s Happening at Eminent SEO
In case you missed it, our newly redesigned and developed site is LIVE!
Last month we broke down the changes for you – if you want a refresher, check it out here.
One of our favorite new features is our Max Swag Shop. Max, our adorable little orange monster mascot is now featured on a number of products we like to call “Max Swag”. In our new shop you can check out the various products, visit our cart, customize and buy your own swag. Who doesn’t want a cute t-shirt or funny mug with Max on it? Don’t see what you are looking for? Ask us – we’d be happy to make a custom design just for you!!
Good to Know in SEO (RIGHT NOW)
Google Panda 4.1 is Now Rolling Out…
Normally ANY Google Algorithm update announcement strikes fear into webmasters across the world, but this one might be different!
Pierre Far of Google announced a Panda update on his Google+ page just a few days ago:
“Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Depending on the locale, around 3-5% of queries are affected.”
From what we can tell this algorithm update is a pretty major one, but it’s hard to say if the estimated 3-5% of queries affected is actually accurate until the dust settles a bit more.
Notice Pier also said that this update is friendlier to smaller sites, “greater diversity of high-quality small- and medium-sized sites ranking higher”. If this is true than this update is great news for some of the smaller guys who have been struggling.
Keep in mind that Panda is intended to focus on targeting low quality content and this update, Panda 4.1, is said to add a “few more signals to help Panda identify low-quality content more precisely.”
If you have seen a drop in rankings over the last few days, then you may have been hit by Panda 4.1. If you were hit, then you likely have a low quality content issue with your site. Some people are saying game and lyric sites might be some of the biggest losers.
Have some additional thoughts on the subject? Share in the comments below.
Need help with a content issue? Give us a ring: 800-871-4130.
September Eminent SEO Social Media Roundup
We tell every client that social is important to any on-line marketing campaign. So, why would we not practice what we preach? Well, we do! We want to make sure our social profiles offer up interesting industry information as well as topics, images, videos and articles that are personal to who we are.
Here are some of our favorite social posts from September:
We love what we do, but everyone needs a break now and then.
“It’s the weekend… this is as dressed as I get!”
How To Make Bacon Fuel
“It’s #TechTuesday and what did we find? A motorcycle that is powered by BACON!”
If at first you don’t succeed… do a power pose!
“Words from our very own: Jason SanMarco. Who is Jason? You can find out on his bio page here!”
The dictionary is the only place where success comes before work.
“Get to work… be successful!”
Max To the Rescue!
“What does Eminent SEO Mean? The answer is on our About Page, on our NEW WEBSITE! Come check it out.”
Everyone Likes A Little Nerd Humor
“Have a playful weekend.”
Every day is a fresh start.
“Another sunrise, another new beginning.”
National Coffee Day!
“The morning coffee routine is quite common. The 3D art this 26 year old barista shares, is unique. What a way to start your day! Happy National Coffee Day!”
Marketing Blog Roundup
Top Red Flags to Watch Out for When Hiring an SEO Agency
Unfortunately this industry is full of a lot of people who think they are experts, but may not have much real world experience. Don’t get burned by an amateur – read this post to find out what you should be looking out for when hiring an SEO agency.
The Importance of Having a Killer Business Blog
Blogging on behalf of your business builds brand awareness, boosts SEO and website traffic, and converts subscribers into leads. Those are just 3 primary benefits of business blogging. Learn how a business blog can benefit your business and why you need this as part of your content marketing strategy.
The New Eminent SEO Website is Live!
It was such a labor of love! From all new content and design to each image alt tag – we left nothing undone! Read this blog post to find out exactly what went in to this complete website overhaul and be sure to share your thoughts with us in the comments!
Everything You Need to Know About Google Penalties and Manual Actions
A lot of people have been hit with a penalty – but they don’t understand the difference between a manual action verses an algorithm based penalization. This post explains the difference.
How to Recover from a Google Penalty
Are you dealing with a Google Penguin or Panda website penalization? Before you give up your domain and start over, read this blog post – there is hope! If you follow these steps, your website can fully recover and even come back stronger than it was before.
Twitter Analytics Dashboard Now Available to Everyone
SOCIAL MEDIA NEWS: Twitter releases the use of Twitter Analytics dashboard to everyone. You can now track your tweet impressions, engagements, and follower demographics. Learn more about this amazing social media tool.
What Does Your Online Reputation Say About You?
Protect your brand from obtaining a negative reputation online. How? Actively participating on social media, monitoring Google alerts, and on-going inbound marketing efforts. Even if you don’t have a negative reputation, doesn’t mean you shouldn’t monitor your positive reputation. Engage with your customers by responding to both negative and positive reviews. Learn more about how to manage your reputation online.
Top 5 Socially Shared Video Ads of 2014
Commercials are being ignored with today’s DVR technology and TV streaming services like Netflix. It leaves companies trying out a new route to increase brand visibility with their ads. That’s why social media is playing a large role in brand awareness today. We wanted to share with you some of the top shared video ads for 2014. Enjoy!
Southwest Airlines Re-brands Their Logo and Overall Identity
When a well-known company chooses to rebrand it can be a huge (and scary!) undertaking! See how Southwest Airlines chose to re-brand their logo and overall identity in this blog post.
See Ya Online!
So long September! We are already into the fall months and dreaming of apple cider, warm fuzzy sweaters and carving pumpkins. Come see some of the Eminent SEO team family’s favorite fall traditions in this recent blog post… and start prepping for the festive months ahead.
Until next time, see ya online…