Stop talking about social media if you want to get bigger budgets and teams. It’s about a digital experience with a brand, company and/or personality. Social media isn’t just a form of marketing, it’s essentially an extension of a business strategy.
Social Media has to be an enabler of the business case. Make the business case- rather than saying, “That’s what everyone’s doing”. Brian Solis, a prominent digital analyst in the industry stresses for us to “stop talking about social media and start thinking about how social media becomes a means of triggering meaningful activities or outcomes that align with business priorities or objectives and customer expectations.”
How many times have you approached an executive in your company and stressed the importance of getting your company “more social media dollars?” And what’s the bet your executive had an instant response of, “No.” Chances are, your basis for the argument of, “everyone’s doing it” won’t go far.
Scrap your Social Media Strategies – and reapply business objectives around them and then you will learn to improve the business overall. You will then see your roll to be that more valuable when you are more business and customer focused on the digital experience.
Some Basics to Get Your Company Started:
How are YOUR customers using the different social platforms. Just because there’s a new kid or social platform on the block, that doesn’t mean you need to be on it too. If it makes sense then yes, by all means join the conversation, otherwise prioritize strategic goals where your social engagement can have the most impact, and then expand out.
You’re now personalizing your brand/corporation through a social voice, thus creating opportunities that will bring exposure to your company.
Ready to form a relationship? At this stage, you are now serving as a direct lifeline; utilizing social platforms as digital tools to participate in conversations to build up communities and provide direct support through engagement. This is your persona, one on one communication with your consumers.
It’s important to understand what’s actually working and quite frankly what’s failing. If utilized appropriately, social media should improve web traffic and you should be able to understand your ROI when you apply your business objectives around the digital and social strategy. Learn that things may have to be altered, content might have to change direction and that some relationships have break-ups (loss of fans)- Pay attention and alter your strategy accordingly.
What has social media done for your company? We’d love to hear what platforms have worked for you! And if you’re still a rusty and could use some help, feel free to shoot us an email and one of our social media strategists will get back to you stat! firstname.lastname@example.org