Vol. 40: Good to Know in SEO, Social Media Design Optimization, Monthly Blog Roundup

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Good to Know in SEO

As you know, internet marketing is dynamic and is literally changing every day. If you want to know what is going on in SEO now, you need to read… a LOT!

Here are a few great posts from across the web we think you should read this month:

Google Reveals Android App for On-the-Go Campaign Management
After a whole slew of product launches for AdWords in recent weeks, Google has now revealed an Android app that is available in the Play store.

Google May Discontinue Its AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.

How Google Pulls Structured Snippets from Websites’ Tables
Bill Slawski gets into how to apply WebTables. Some great stuff for the more advanced SEO’s.

How to Do Keyword Research for SEO: A Beginner’s Guide
Everyone does their keyword research slightly differently. If you are just learning how to do it yourself, check out this method from Hubspot.

Should Search Engine Optimization (SEO) Be Taught At College?
Often people have asked us if there is a course or degree for SEO… The answer is no. Why don’t colleges offer a legitimate degree in this sphere? As it turns out, there are very good reasons for it.

BONUS:

Okay, this one isn’t necessarily going to help you with your marketing strategies, but it might help you have a good time with your friends this weekend. You’re welcome!

Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions
Want to know how to make a Mint Julep? Just ask Google.

Google mixologist

Social Media Design Optimization

Social media platforms all offer different features. Most let you customize your profile image, banner and add some information about your business. If you want to take full advantage of the platform, you should customize and optimize every area available to you, including designs.

Some people think it’s enough to load their logo or a photo – but all too often we see logos that are cut off, blurry images and other obvious issues due to the designs not being properly scaled for the individual platform. Even if you create beautiful, custom designs you still have to size them for the specific recommended dimensions, per platform. For example, the recommended Facebook profile image sizing is 900 x 900, however, for Pinterest it’s 735 x 1102.

To help you design optimal images for your business profiles we created a quick guide. These are the only dimensions you will ever need to create and optimize your important social platforms (until they decide to change them on us again!).
Social Media Image Optimization

February Eminent SEO Social Media Roundup

February was a fun month for social media… We buzzed about the Super Bowl, sent out love for Valentine’s Day and shared some motivational quotes. What do you like to see in your social media feeds? Funny videos, inspirational quotes, articles about SEO, marketing facts and stats? Let us know so we can share more of what you love!
Superbowl
Achieve Goals
Maya Angelou
Too Busy
Beauty
Go for great

February Marketing Blog Roundup

Lots of good reading in this month’s Eminent SEO, Social Media and Branding blog roundup!

5 Ways To Build Online Brand Awareness In 2015
Looking for ways to build your company’s brand awareness this year? Are you looking for ways to stand out from the competition?

The Importance of a Website Content Audit During a Re-Design and How to Do It
Are you looking to re-design and develop your website? Have you thought about performing a content audit on your existing site before the re-design? If you haven’t, you need to. Here are some tips on how to perform a website content audit and reasons why it’s necessary.

Getting To Know Team Eminent SEO: Kirstin Douglas
Meet Kirstin Douglas. She is our Office Guru who is witty and logical at the same time. Mother of two, loves anime and keeps us in line! Find out how Eminent SEO keeps functioning at our best with Kirstin on the team.

How Content and Links Work Together for Better Organic Marketing
Content and link building techniques need to align in order to build a strong organic marketing strategy. With a strong organic presence, your website will rank higher in the SERPs attracting qualified users, while content marketing will walk those users through the sales funnel and help convert them into qualified leads. Here are some ways these two techniques work together.

2015 Super Bowl Commercials: The Good, The Bad and The Ugly!
When you are a marketer you watch the Super Bowl for the commercials! This year entertained us, made us cry and even made us cringe a little. What was your favorite ad this year?

Is Pinterest Adding A “Buy Now” Button?
Your favorite cork board may be making the switch to digital mall. What if instead of just pinning those shoes you would die for, you could buy them with a click of a button? This feature will make buying (and selling) a breeze.

How Your Business Can Benefit From The Growing App Market
Don’t think your business can benefit from mobile apps? Think again. Some tips on how to make Snapchat work for your business marketing campaigns.

Facebook Limits Organic Reach: What Does That Mean for Marketers?
Now that Facebook is limiting the amount of promotional content in newsfeeds, how are marketers supposed to utilize Facebook to help promote brands? There are still ways, but they are limited. Here are few we came up with. Feel free to share some of your ideas in the comments.

See Ya Online!

Welcome to our new subscribers! We hope you found something useful in this month’s newsletter. Are you interested in a specific topic you’d like us to feature in the next blog post or newsletter? Send us a note – we’d love to dive deeper into the subjects that matter to you the most.

Thanks for reading! Until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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This entry was posted in Design & UX Optimization, Newsletter, Social Media and tagged .
Avatar for Jenny Stradling

About Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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