Eminent SEO News: Art Wall to Support Local Arizona Artists
Creativity comes in the form of inspiration. As a way to help inspire creativity in our office, we have officially started a new art wall that we plan to fill with custom artwork from some of the interesting and talented local artists we have here in Arizona!
So far we only have two pieces, but check out the work of Aaron Motley and Andy C Artwork (the two artists featured in this pic below) and let us know if you or your favorite Arizona artist is interested in adding to our Eminent SEO Art Wall. You can contact firstname.lastname@example.org to find out more. #EminentSEOArtWall
What’s New in SEO: Google Experimenting with ‘Local Business Cards’
As Google’s search results pages continue to get more visual, the tech giant is reportedly testing out “local business cards,” a feature which doesn’t have an official name yet.
Haven’t seen this feature yet? Don’t worry. Not too many search users have.
Search Engine Land reports that local businesses cards only show up when searching for a “few dozen” local businesses that Google apparently approached directly. The content in these cards are custom and not drawn from Google My Business or any other feed. This feature also marks the first time Google has returned an animated GIF on a search results page. The carousel was reportedly created with mobile users in mind, but it shows up almost identically in desktop results.
A Search Engine Journal write-up on this development gives even more details on the implications this new search feature has on local businesses:
- Businesses need to submit a request to be included, but Google must approve it first.
- Certain services and content can be promoted in the local cards, which will show up near the top of a results page.
- This content appears to show up in order of sheer popularity, rather than by traditional ranking signals such as backlinks, domain authority, etc.
- Websites of businesses that have brick-and-mortar locations appear to have a leg up on the competition at this stage in the game.
So if your website is newer or has a low domain authority, you still might be able to show up high in the search results if you create a popular piece of content that gets featured in the local business cards. The problem is Google’s not letting everybody opt in at this point. How will this impact local search going forward? Stay tuned.
March Social Media Roundup
March was fraught with memorable holidays: Pi Day, St. Patrick’s, Good Friday, Easter, etc. On social media, we had a little sumpthin’ sumpthin’ for each of those big days. Our St. Patrick’s “What’s Your Leprechaun Name” graphic especially was a hit. See below for our holiday creative images, motivational posts and helpful SEO statistics that make up the best social content we shared in March.
— Eminent SEO (@EminentSEO) March 7, 2016
A video posted by Eminent SEO (@eminentseo) on
— Eminent SEO (@EminentSEO) March 23, 2016
— Eminent SEO (@EminentSEO) March 25, 2016
March Blog Roundup
Our first pair of blog posts in March focused on websites – why you should avoid an easy website builder and how to deck out your site’s 404 page. We then shared several tips on how to find and hire a qualified content marketer. Catch up on our most recent blog posts below, and don’t forget to head over to the entire blog and submit your email so you’ll never miss another post. Happy reading!
You can use a website service like Weebly, Wix or Muse to build a decent-looking online storefront, but are these codeless website builders positioned to help you grow a business? Find out about the pitfalls of using an easy, codeless website builder, including how most of them struggle with SEO.
Believe it or not, you can actually create a good user experience with your website’s 404 page, not that you ever really plan on taking a visitor to that page. In this post, take an in-depth look at how to optimize your 404 page, when to redirect broken links, and when it’s OK to serve a 404 page to a user.
Effective content marketing can give your business a boost and indirectly lead to more sales. What is content marketing? How do I find a highly qualified content marketing? Find out the answer to those questions in this comprehensive blog post.
Featured Service: Brand Reputation
A scathing online review or even one ill-advised blog or social media post can break you. Such a mishap could make you lose clients, thousands of dollars and/or take years to recover from.
Don’t let such an incident keep your business from growing! When you start working with Eminent SEO, we can do a brand reputation audit to see what we’re up against. We’ll seek out mentions of your business online, and then we’ll work on removing or obscuring any negative or damaging reviews, if any.
Not only do we seek to destroy any negative mentions of your business, but we also take a more positive, proactive approach. This usually involves helping your brand get better visibility on more platforms, such as review sites and directories, and encouraging your existing customers to leave some positive feedback of your business in high-profile places.
Let Eminent SEO build a custom brand reputation strategy for you! Click to learn more about our Reputation Management Services, or just call 800.871.4130 today.
Until next time, see ya online!