Mission Statement vs. Vision vs. Company Culture
Want to grow as a company and clearly define what your brand is and where you’re headed? Then you must take time to craft and cultivate a strong mission statement, vision and company culture – and know the differences between each.
So what are the differences?
- Vision Statement: A depiction of where you want the company to be in 5 to 10 and the impact you intend to leave on customers and the greater public.
- Mission Statement: A declaration of your business strategy that supports the vision statement.
- Culture: The collective personality your whole team displays to each other and to customers and the greater community.
Related Industry Links
If you want to make a big impact on potential customers and even your employees, then your mission, culture and vision must set the tone. Here are some helpful resources that will help you further understand the difference between mission, culture and vision – with some tips on how to perfect each:
- Business News Daily further explains the difference between vision and mission and then offers valuable tips on writing your own vision statement.
- According to Forbes.com, there are four questions you must answer in order to produce the right mission statement for your business.
- An article on American Express’s Open Forum praises Southwest Airlines’ positive corporate culture and then offers six tips on shaping the culture of your workplace.
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Thanks for clarifying each, would you recommend for a business to have both a mission and vision statement, or would just one of the two suffice?
We recently wrote an article on how to write a good vision statement (https://www.executestrategy.net/blog/write-good-vision-statement/) but toed with the idea of just having a vision statement, instead of both. Would be interested to hear your thoughts on this.
Thanks!