Are you a cannabis business looking for a smokin’ deal? Cannabis SEO is where it’s at.
For cannabis companies, it’s important to understand where your advertising dollars are best being spent. If you’re a start-up dispensary or product manufacturer, you’re probably wondering how you’re able to get your brand out there to potential customers. A cannabis SEO strategy for your business would be an ideal place to invest.
Organic Search Can Be a Top Lead-Generating Channel
Without the ability to bid on keywords that you’d want to target for conversions through Google AdWords, you can still rank for these keywords organically on Google.
For the search query above, the first few results are organic listings. There aren’t any paid ads or local listings within the first few results, at least for now.
As you move further down the page for the same results, Google displays local organic listings and videos.
When performing a local search query, you’ll find that the results are still all organic, but make note that the local listings are the very top of the results.
Without paid ads taking up the majority of the search results, you have the opportunity to develop a website that can rank organically and see traffic from the organic search sources such as Google Maps and Google Organic.
How Do Websites Compete Organically on Google?
There is an array of organic ranking factors that Google considers before a website can organically rank in one of the top positions. These factors include:
- Quality of website user experience and design
- How the website functions on mobile platforms
- Quality of website content
- Which keywords the website is optimized for
- Quality of other websites linking to this website
- Social referral traffic and signals
- Other referral traffic
- User engagement on the website (time on site, bounce rate, pages per session, etc.)
By investing in a high-quality website design with optimized content up front, you are investing in your future SEO strategy – one that will bring your company qualified leads.
Cannabis SEO Is Your Best Bet for ROI
Cannabis businesses will be required to invest in their own websites because Google, Facebook, Instagram and YouTube are being very strict about their advertising policies for cannabis-related content.
Are there some loopholes to get found with paid advertising? Sure. However, don’t count on this for a long-term strategy if you want your brand to grow. It’s only a matter of time before the platform shuts down your ads or your entire page. So, tread lightly…
By investing in your website with cannabis SEO, you are developing unique content that will live on forever with Google. Blog posts can easily rank for years on end for a website as long as the topic is still highly relevant to the search query. This brings a large amount of organic traffic to your website with just one piece of content.
Now, multiply that one piece of content by hundreds of pages/posts on your website that could potentially rank for their own variations of different keywords. The possibilities are endless.
SEO is always a top lead-generating channel for businesses of any kind. People are using Google on their mobile devices to find:
- Local marijuana dispensaries
- Top-shelf cannabis strains
- Legal news
- How-to videos
- And more
If your website provides useful information and content that speaks to that audience, you will see month-over-month organic ranking increases.
Have Patience with Rankings and Traffic
Keyword rankings lead to qualified organic traffic. As long as you’ve designed your website for optimal user experience, the site shouldn’t have issues converting that traffic into qualified leads.
All of our clients who have invested in an exceptional website and content with ongoing maintenance see a full return on their investment. Sometimes it can take a little longer to see results than anticipated, but the campaign will pay off. Just give it some time.
Related Post: How Long Does SEO Take and Is It Worth Investing In?
How Cannabis SEO and Social Media Work Together
A lead-generating SEO and social strategy will always work together as one unified campaign. For ongoing SEO, you’ll constantly need up-to-date articles or blog posts on your website to keep search engine crawlers coming back to your site and indexing your content.
Social media plays a large role in helping the content you’re generating on a weekly or monthly basis find an audience much quicker. By using social platforms to feed your audience the fresh content they want to read, your content will acquire social signals, user-generated comments and user engagement on the website. Those are three of ranking factors I mentioned above.
Puff, Puff, Pass the Competition
If you’re looking to invest in your cannabis company for long-term revenue increases, SEO can be your best option. We’ve already seen it happen with other cannabis companies. The longer you wait to invest in your website SEO, the longer it’s going to take to get ahead of your competition. Believe me, you’ll be able to smoke out the competition.