Perhaps one of the more overlooked SEO practices; navigation menu optimization offers site owners an advantage over competing sites with minimal effort and high-gain potential. In the following entry, we will take a closer look at this area in hopes of extending your SEO reach.
Let’s start out with a simple example, shall we?
Say you want to link to a page on your water heater installation site that focuses on solar water heater installation. Your primary keyword phrase for this particular page will likely be “solar water heater installation.” Best practices tell us that we should use this phrase, “Solar Water Heater Installation” when linking to said page. This is an example of anchor text optimization. Unfortunately, in the pursuit of creativity, many people choose not to utilize proper practices in regard to anchor texts during link building.
Take a peak at how your links should look when proper practices are employed:
Full navigation menu practices – Example #2
In this example, we will use the following navigation links:
– All About Water Heater Installation
– Solar Water Heater Installation
– Electric Water Heater Installation
– Gas Water Heater Installation
– About Us
– Contact Us
For the purpose of this example, “Solar Water Heater Installation”, “Electric Water heater Installation” and “Gas Water Heater Installation”, will all link to main areas of your website. From these pages, you would typically create sub-pages complete with additional information pertaining to these particular products and services.
In addition, it’s always a good idea to position pages with like topics in a unique directory, naming said directory with a dedicated keyword phrase that pertains to that area.
With these lessons in mind, the following are examples of how your navigation menu should look:
No-follow attributes are used in main navigation links that are not deemed particularly relevant to the website’s unified theme. By removing generic links, such as “About Us” and “Contact Us”, you serve the site by redistributing page ranks to pages that may hold more value.
Choosing to utilize proper keyword phrasing and sub-directories within your navigation menu is vital in ensuring higher page ranks, while helping search engines to better assess what your site is actually about. Though it may appear in your best interests to title pages and links with creative phrasing, it will ultimately work against you, leading search engines astray and lowering your potential traffic.
If you’re still in the dark, please feel free to contact an Eminent SEO representative to discuss your website optimization options!