With record numbers of consumers now acquiring information through social media, or through other forms of web-based information exchange, new media marketing continues to evolve. If you haven’t yet joined those drinking the Kool-Aid of the B2B mobile platform, you may want to take a second look at your lead generation strategy. Sure, mobile marketing comes with its own unique challenges (screen sizes, user behavior and device limitations are just a few considerations) but considering what it can do for your market share, as well as the fact that your competitors are most likely already using it, you may want to check out a few recent mobile stats, and learn how we can help make web 2.0 marketing work for you!
According to digital business analytics leader comScore, this past August, more than 72.2 million people utilized mobile devices to access social networking sites or blogs. That’s 37 percent more than August, 2010. That’s a distinct upward trend which shows little signs of slowing. In fact, almost 40 million U.S. mobile users access social media sites almost every day, which proves this that social media is an essential part of any B2B lead generation strategy. If you haven’t yet integrated social media into your marketing strategy, better late than never – start now!
So, 40 million people are seeking businesses and organization info on the web. Think you have a solid web marketing plan in place? Ask yourself the following questions:
1. Does my content have inherent value for my consumer/potential client?
2. Is it consistently refreshed and updated?
3. Am I utilizing customer feedback to keep my content relevant?
4. Is my content mobile device-friendly?
Still not convinced that social networks are changing the marketing rules? Well, then consider the following:
Facebook’s mobile users increased 50% to nearly 60 million, Twitter’s mobile users are now nearing 14 million and LinkedIn users number more than 5.5 million. These mobile users are not just posting updates and profile pictures; they are interacting with brands in a myriad of ways – following posted links, clicking on advertisements and using coupons.
Mobile and social go together like peanut butter and jelly, but it’s up to you to creatively leverage this relationship. We can help; let Eminent SEO create a custom social media marketing proposal just for you!