Sixteen years. That’s wild to even say out loud. When we started Eminent SEO back in 2009, it was just a few friends, a Hotmail account, an Excel sheet, and a lot of grit (and caffeine). No office, no funding, no fancy tech – just a belief that we could build something real. Something better.
A lot has changed since then. We’ve gone from late nights building links to developing brand portfolios, content systems, creative campaigns, and ROI-driven marketing strategies. We’ve seen platforms rise and fall, algorithms rewrite themselves, and the digital world reinvent how business works more times than we can count.
But through it all, the core stayed the same: good people doing great work.
16 Lessons from 16 Years in Business
Sixteen years in business means a lot of coffee, a lot of Google updates, and a lot of learning. Some lessons came easy. Others… not so much.
But every one of them helped shape who we are: as people, as marketers, and as a team.
Here are a just few of the things we’ve learned along the way:
- People come first.
- Adapt or get left behind.
- Passion beats pure knowledge.
- Creativity needs strategy.
- Teamwork isn’t optional.
- The internet never sleeps… but you should.
- and more…
Heading into our 17th year, our focus is simple: keep creating work we’re proud of, keep helping our clients grow, and keep building a company that cares about people as much as performance.
To our clients, team, and friends who’ve been part of this wild ride: thank you! You’re the reason we get to do what we love every day.
Sixteen years down, and it’s only up from here!
AI, SEO & LLMs: The Future of Search
Large language models like ChatGPT and Gemini are changing how people search and consume information.
It’s not about ranking for keywords anymore – it’s about showing up in the AI-generated answers.
That means adopting AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) so content is structured, machine-readable, and ready for AI to pull in.
Quote of the Month:
“We’ve been through so many changes, but one thing that never changes is that it’s all about the people. You can have great players, but if they can’t play together, you’re not going to make it.”
Jenny Weatherall
Featured Service
AI Marketing & SEO Optimization (GEO)
We help brands stay visible in AI-driven search by optimizing for Google AI Overviews, ChatGPT, Gemini, and more. Our Generative Engine Optimization approach blends AI tools with human expertise to structure, personalize, and future-proof content – so it’s ready to appear in both traditional search results and AI-generated answers.
Want help adapting your SEO strategy for the AI era? Hit reply and let’s talk.
