Fresh Strategy, Real Results, and What’s Working Right Now
TL;DR – This Month in Search, Content & Design
- AI is changing how people find, choose, and interact with content, but SEO fundamentals still matter
- We’re seeing real results from schema enhancements, internal link strategies, and AI-informed audits
- Brands planning for 2026 should prioritize topical authority, user experience, and AI visibility
- Google continues to push updates quietly, here’s what we’re tracking
A Note from Jenny
We’ve spent the last few months diving deep into AI-powered search, generative content shifts, and how to help our clients stay visible through it all. But visibility is just one part of the picture: what’s actually working?
In this issue, we’re sharing what’s driving results for our clients right now and what to keep your eye on as 2025 winds down.
What’s Actually Working Right Now
Schema Optimization = More Visibility
We’ve been auditing and rebuilding schema on key service and location pages – and yes, we’re seeing bumps in impressions and AI citations. Even when traffic stays flat, better structure = more relevance.
Try This: Audit your top pages for outdated or missing structured data – especially Article, Organization, Service, and FAQ.
Internal Link Strategy Lifts Everything
We’re mapping internal link flows by topic cluster, not just service silo, and seeing better crawling and contextual ranking. Helpful for both traditional SEO and AI systems.
Tip: Don’t just link to sales pages. Link between related educational content to help search engines “understand” your expertise.
What to Prioritize for 2026 Planning
- AI-readiness audits: Optimize for citations, clarity, and semantic depth
- Content refreshes: Update older high-value posts to align with new ranking systems
- UX upgrades: Faster, cleaner pages with clear CTAs are converting better than ever
- Brand positioning: Authority and reputation signals are only growing in importance – make your About page shine
From the Studio: Smart Design That Performs
Our creative team has been rolling out modular brand systems for clients – think reusable visual templates, flexible layouts, and scalable design kits. These systems make content creation faster and more consistent across platforms.
If your brand visuals feel all over the place, we can help clean things up and scale your look.
Search + Strategy Roundup
1. Is AI Search SEO Leaving Bigger Opportunities Behind?
Many marketers are hyper-focused on GEO and AI answers, but this article challenges us to ask: are we ignoring higher-ROI channels like YouTube, video, or even local?
Read it on Search Engine Journal
2. Measuring GEO: What’s Trackable Now and What’s Still Missing
This one breaks down what we can and can’t track in Google’s AI-powered results. Spoiler: impressions and referrals are still fuzzy.
Read the GEO metrics article
3. AI Systems Prefer AI-Written Content, Study Finds
Yes, seriously. A new study shows AI ranking systems sometimes favor content generated by AI tools over human-written posts.
Read the coverage
4. Google Search News: Structured Data Pullback & What It Means
Google is discontinuing reporting in Google Search Console for six deprecated structured data types including: Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing.
Read more at Search Engine Land
Quote of the Month:
Search is changing fast, but not in one direction.
Jenny Weatherall
Final Word
Search is changing fast, but not in one direction. As AI reshapes the interface, content clarity, experience, and trust are still your best bet.
If you’re unsure where to focus next, we’re here to help you cut through the noise and find what really moves the needle.
Featured Service
High Quality Graphic Design for Your Brand and Social Media
Your brand is so much more than your logo and company name.
Your brand is your visual identification with the world. It’s your opportunity to emotionally connect with your audience.
Your brand represents your personality and vision. Therefore, before you can even begin designing a logo you must first develop your brand strategy.
