Tag Archives: Branding

Vol. 70: Discover the Difference Between Mission, Vision and Culture

Mission Statement vs. Vision vs. Company Culture Want to grow as a company and clearly define what your brand is and where you’re headed? Then you must take time to craft and cultivate a strong mission statement, vision and company culture – and know the differences between each. So what are the differences? Vision Statement: [...]
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Why You Need Multichannel Marketing More Than Ever

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your [...]
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Why Going Green in Business Is Good for Your Bottom Line

This entry was posted in Workplace and tagged , , , on by .
Business mentality has shifted. Profitability remains important. Notoriety is often more important than profitability, as good and bad attention can help drive profitability. (Reputation management can fix the online backlash.) Perhaps now, more than ever before, what you do in business is second to how you do it. Why the collective enterprise shift? Why is [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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Social Media Takeover: How the Wrong Social Media Strategy Can Drain Your Marketing Budget

When we’re living in an era when you can legitimately put a profession such as “Instagram Model” on a resúmé, you know just how powerful a tool social media can be. A once-lonely and overlooked high school girl can instantly turn famous by clicking, posting and creating a massive following. Just like that, she’s a [...]
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More Big-Box Retailers Bite the Dust: What’s to Blame? (Besides Online Shopping)

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It’s always sad to see a business close its doors and leave behind a vacant storefront. Well, almost always – depending on if the shuttered business personally wronged you in any way. Over the last couple of months, multiple big-box retailers with a once-prominent presence here in Arizona announced they would be closing all of [...]
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Vol. 53: Contribute to Eminent’s Art Wall; Google Rolling Out ‘Local Business Cards’

Eminent SEO News: Art Wall to Support Local Arizona Artists Creativity comes in the form of inspiration. As a way to help inspire creativity in our office, we have officially started a new art wall that we plan to fill with custom artwork from some of the interesting and talented local artists we have here [...]
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Vol. 48: ESEO Promotion, Google’s Addition to Algorithm, Blog and Social Roundups

Eminent SEO News A job at Eminent SEO provides ample opportunity for career growth. Kirstin Douglas is the latest employee to actualize this. Last week, Kirstin was promoted from a Senior Account Manager to the Director of Account Management. Kirstin’s duties now include: Defining business strategies by applying knowledge based on customer markets. Being responsible [...]
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