Tag Archives: SERPS

Vol. 15: Goodbye 2012, Hello 2013… and Happy Holidays from Team ESEO

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Eminent SEO December 2012 Newsletter
Eminent SEO2012 was an exciting (and somewhat tumultuous) year for SEO and Marketing professionals. This past year has seen many changes in Google’s approach to rating and displaying website results within their SERPs through a series of algorithm updates, specifically called: the Penguin and Panda algorithm updates. These updates initially frustrated website owners and internet marketers alike, but as the dust settled, we all got a clearer view on how to successfully rank and market websites… for now.

The Benefits of Change

While all change will assuredly come with some growing pains (trust me, we felt them), the changes in the SEO industry did actually result in a few definite benefits for the web as a whole.

For Marketers:
The stricter guidelines imposed by new updates have actually sparked more competition on the internet, with certain business sectors seeing an increased need for cutting-edge marketing techniques. Before these changes, less-competitive markets could have websites accidently become a ranking authority without using a marketing strategy to achieve their goals. Now, marketing has become more of a necessity, as literally every single market has increased in levels of difficulty with all of Google’s changes.

For Web Searchers:  
Another benefit of the 2012 changes is the increase in the quality of web content that search engines are returning. Websites listed in high search rankings are becoming increasingly more appealing, both visually and in content – from written word, to video and images. Google wants to serve up fresh AND relevant content, so if your site is outdated or lacking, it might be time for a facelift.

The Combination of Traditional and New Media Marketing Techniques:

For the past decade, there has been a big separation between traditional marketing and internet marketing. Advertisements for print were on a slow decline while internet marketing still seemed limited to those who have been practicing traditional marketing for many years successfully. 2012 brought these two forms together; as visual websites and apps, such as Pinterest and Instagram, became popular. They opened up a new format where visual advertisements could find a home. Without size limitations and high print prices, these social media apps and sites allow for traditional style advertisements to be broadcast to large audiences cheaply and effectively.

*NOTE: If your brand is not using these new outlets for advertising, let Eminent SEO consult you on how you can take advantage of these social sites that are growing rapidly in popularity. Just drop us a line give us a call.

Eminent SEO | All-in-One Services

In November, Eminentseo.com launched a brand new “services” area to our website. This new page lists all of the specific services that we offer; from Website Audits to Custom Design and Development to Website Marketing. Visit our new Website and SEO Services page to see all of the many individual services that we offer to help your brand, site and business excel in the New Year.

Eminent SEO Services

Highlighted Services | Website Audit

website audit is the perfect way to assess all aspects of your website; from functionality to on-page optimization to offsite marketing. We take a thorough look at your website and deliver a report on all areas that are exceeding, areas that could use attention, as well as areas that could be causing extreme conflicts with search engines or users. Call us today to begin a quality check of your web properties.

Goodbye 2012, Hello 2013!

As 2012 comes to a close, we just want to say thank you to our clients, our fans and our friends. 2012 had its ups and downs… as does any year. Google kept us on our toes, but we are happy to report we are better for it. As a team we have grown tremendously and we are excited to see what 2013 has in store for Eminent and our clients. Wishing you and yours a wonderful holiday season… and as we like to say here at the Eminent SEO offices “See ya online!”…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Google Search Just kicked it up a notch with “Search Plus Your World”

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Google search received one of its biggest updates in a decade yesterday. Essentially Google has made it pretty much mandatory for any and all individuals as well as companies to get a Google+ account to gain any search accreditation. Google+ will be a part of everything Google does on the web and mobile, and being that Google is the number one search engine; you’d be silly not to jump on this growing band wagon.

This Google+ infused approach assumes personal connections as well as relevance. Any links shared by your Google+ connections are given more accreditation and will show up in the first page of web search results with the individuals profile avatar on the left. You will also be able to see, based on keyword relevance, Google+ posts. To put in terms you can easily understand, Google indexes the Google+ posts just like every other page, but they will show up in your search if the individual/poster is connected to you via the Google+ network. Images posted to Google+ will also show up in web and image search results, again, only to searchers who are connected to the originating person who posted the photo being searched. Lastly, like Facebook, in the search bar you will be able to ‘Google’ specific people who have a Google+ network profiles and see content from people you are connected to.

Jack Menzel, Google’s web search product management director, mentioned in an interview with VentureBeat, “Everything we show you, we label that very clearly and explain why that’s showing up.”

The social search integrations, which Google is calling “search plus your world,” can be toggled on and off by using the “person” and “world” icons in the top right corner of search results, basically allowing you to view or hide your personal search results from the Google search.

Next you may notice the promoted Google+ accounts. On the right side of the results page, you will see featured profiles and pages, along with a link reading, “learn how you could appear here too.” Though these featured accounts are currently algorithmically determined, we can see these being direct competition with Facebook’s social ads, which is HUGE! Facebook has been banking some pretty amazing revenue from their geo-targeted ads based on social graph data. With Google+, Google is on its way to building a powerhouse of even more rich social graph data to pull even more direct and specific social ad marketing.

Menzel told VentureBeat, “The more information you have associated with your Google+ profile, the better it gets. For this launch, we’re just talking about web search and image search,” said Menzel, “but I wouldn’t rule out improvements to those other products.”

Google+ results are coming today to web search, and although the company can’t talk timelines for future rollouts, we fully expect to see Google+ results in Google News, Google Maps, Google Shopping and other search properties soon.

Google+ is not just a social network; it’s the wave of a personalized search. Good or bad? What do you think? Share your comments on Google+ and personalized search below…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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