Eminent SEO News
The Eminent team continues to grow, as Content Manager Andrew Gilstrap started with us in May.
Andrew assures the highest level of quality assurance for Eminent SEO and its clients by editing, writing and placing web content, including web content pages, blog posts, press releases and various video/image media.
Learn More About Andrew
Good To Know In SEO: Google Update Caters to News and Magazine Websites
Google updated its core search algorithm in the middle of June, and Search Metrics SEO Blog noticed it largely benefited websites belonging to news publications. The websites for Fortune, NBC News, Tech Crunch, Business Insider and the Wall Street Journal were among the winners in SEO visibility because of the latest Google update, which largely focused on informational and newsworthy keywords. Search Engine Land writer Barry Schwartz said even his small SEO news site, seroundtable.com, saw a 134 percent increase in keyword visibility on Google and a 25 percent increase in Google organic referrals a week after the update. Search Metrics noted, however, that news publications’ recent gains in visibility seem to be only a temporary success.
May Eminent SEO Social Media Roundup
Team Eminent and our brand mascot Max celebrated several national holidays and some local events in May through the early part of June. Check out some of our favorites among Eminent SEO’s recent social media posts. Which one do you like best?
— Eminent SEO (@EminentSEO) May 16, 2015
Oh hello, weekend. pic.twitter.com/4Z7wiZLtkU
— Eminent SEO (@EminentSEO) May 30, 2015
Everyday shines when we let our positive attitude shine though! Happy weekend! pic.twitter.com/RJxqHIobUB
— Eminent SEO (@EminentSEO) June 6, 2015
May Marketing Blog Roundup
Every month, we like to round up our favorite blog posts from the Eminent family of sites. Below are the top posts from May 2015. As always, check out our blog for the latest website and marketing how-to’s, news and tips.
How to Dominate Local Search
Google continues to localize search results, and small businesses can reap the benefits, provided their website is set up and written in the best way. For example, is your business’ phone number and address consistent throughout the internet? See this post for some tips on how to gain more exposure on a local level in search engine results.
5 Reasons Why Your Website Isn’t Producing Sales
Your website may be experiencing a high volume of traffic, but most of it isn’t converting into sales. Why is that? Your website is your storefront, and if users aren’t impressed by what they see, then you’ll continue to experience low conversion rates. We offer five reasons why your website may be hindering your conversion rates. See if any apply to your business and get some ideas on how to change it.
Why Your Team Should be Well Versed with Inbound Marketing
Inbound marketing is all about finding qualified visitors for your website, converting the user into a qualified lead and enticing the leads to become loyal customers. Your sales and marketing teams need to lead the charge for your company’s inbound marketing efforts. See why inbound marketing is so crucial in today’s business environment, and how your company’s digital efforts play a role in that approach.
How to Improve Facebook Engagement and ROI on Your Business Page
It often takes quite some time for any company, especially a small business, to feel anything other than invisible on Facebook. Be ready to boost a few posts and focus on the particular community that you want to reach. Read this blog post for additional tips for your business’ Facebook strategy.
How to Use Affiliate Marketing to Your Advantage
As Google continues to update its algorithms, your company should be exploring every avenue to attract visitors to its site. Can you build connections with other companies and link to each other’s sites? How can the images on your site build your visibility, and what are some steps you can take to keep users on your site longer? See here for answers to these and other important website marketing questions.
Featured Service: Local Marketing
How strong is your local marketing campaign? Does your Google Place Page (Map) show up in local search results? Can you easily find your business on all of the major social sites and important directories? Do you feel like you are getting enough local traffic, calls and conversions? No?
Local businesses need local traffic, both on and off-line. Read more about our Local Marketing Services here, or call us to learn more: 800.871.4130.
Until next time, see ya online!