When it comes to growth, unless your business relies solely on word of mouth or printed collateral, you’re going to want to explore the huge potential that marketing in the digital realm offers.
More than likely, you already have a website established for your business, and perhaps you’ve already set up a few social media accounts. However, your business could be losing out on a huge stream of leads if your website is not showing up high in Google search rankings. That’s where search engine optimization (SEO) comes in.
SEO is more than just plastering a certain keyword across a website page and earning (or buying) backlinks to your site. It’s now about overall user experience and whether Google considers your website an authority on a particular topic.
Improving your website’s search engine visibility is a multifaceted approach, and it’s often a tall order for just one person to handle. Let’s take a look at the benefits of hiring a full-fledged digital marketing agency to handle your SEO rather than hiring one person or an SEO-only firm.
Website Assessment: SEO Considerations
Certainly you can hire one individual within your company or a freelancer to look at each page on your site and optimize them one by one with keywords and headlines; however, the hired hand needs to consider the overall look and feel of the website – its design and the ease of navigation.
Getting the right keywords on a page should help your website rise in the search rankings, but even if you’re seeing any increase in clicks, you may not necessarily see a rise in sales or even incoming phone calls. If the website still has an outdated design and the copy is written awkwardly or blandly – even with the appropriate keywords – you will likely see a high bounce rate, which means potential customers have backtracked to their search results and are looking for the next company in your industry that’s going to catch their eye.
So when you hire somebody to boost your search rankings and conversion rate, that person (or team) needs to have the resources to improve aspects of your website from layout and design to even your company’s logo, should any of those items be problematic. If your website has a modern design and if the copy is written intelligibly and even authoritatively, you may start earning backlinks from other reputable sites, a concept which also boosts your visibility on Google. SEO is a dynamic and continually evolving process, and asking one person or even a small team to address every aspect of your website’s SEO is a tall task.
Is Your Website Mobile-Friendly?
Does your website adjust well to handheld devices like tablets and cellphones? No? Well, not only will it frustrate people who have found your website via one of those devices, but you’re also holding yourself back from a higher ranking on Google.
To make your website more responsive, you’re probably going to want to look for a web developer, one who not only has a high degree of programming skills but also can distinguish a good design from a poor one. In many cases, those are jobs for two different people, but if you can find one person who is experienced in both areas – not to mention copywriting and keyword research, among other skills – then more power to you. It’s not going to come cheap though, whether it’s somebody you hire on staff or if it’s short-term freelance work.
The Cost-Effectiveness of a Digital Marketing Agency
Let’s recap the primary areas in which you have to be skilled to improve and maintain the SEO of your company’s website:
- Keyword research
- Web design and content
- Graphic design
- Social media
- Email campaigns
- Website traffic analysis
- Monitoring backlinks and mentions of your business online
There are even other factors that play into your website’s search visibility, but we’ll leave it at these for now. As you can imagine, you’ll have to search long and hard for even one person that claims to boast all of these skills, and if you do find him or her, it’s not going to be very cost-effective for your business.
The best route to take is to search for a digital marketing agency that can juggle all of these tasks and do so with a commitment to helping your company put its best face forward in the digital world. You may find SEO-oriented micro-businesses or freelancers in your area who can look up the most-searched keywords in your industry and rewrite the copy of your web pages, but it’s not likely they will possess the skills or resources to upgrade the look and user experience of your website, especially if those are glaring deficiencies.
Instead, opt for a digital marketing agency that can address every SEO consideration of your company’s website and digital presence. And if the marketing firm offers to manage your social media accounts, it’s only a bonus. You should be able to find an agency that will cost you less per month than you’d pay one person who may (or may not) possess all of the skills needed to improve your website and its search visibility.
An Agency that can Handle ALL of Your SEO Needs
Since everything from website design to social media strategy has search engine optimization implications, Eminent SEO has the resources to bolster every aspect of a company’s digital presence. We can assess your website and your online marketing strategy and then recommend and execute the necessary improvements.
Does your website need a complete overhaul or do you need a new one from scratch? Eminent SEO can show you some options and turn your wish into reality.
But maybe you just need to optimize a handful of landing pages on your site: We can work with you on a month-to-month or long-term basis – on whatever the size of project that works with your budget.
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