Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

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hiring a digital marketing team - Eminent SEO

When it comes to growth, unless your business relies solely on word of mouth or printed collateral, you’re going to want to explore the huge potential that marketing in the digital realm offers.

More than likely, you already have a website established for your business, and perhaps you’ve already set up a few social media accounts. However, your business could be losing out on a huge stream of leads if your website is not showing up high in Google search rankings. That’s where search engine optimization (SEO) comes in.

SEO is more than just plastering a certain keyword across a website page and earning (or buying) backlinks to your site. It’s now about overall user experience and whether Google considers your website an authority on a particular topic.

Improving your website’s search engine visibility is a multifaceted approach, and it’s often a tall order for just one person to handle. Let’s take a look at the benefits of hiring a  full-fledged digital marketing agency to handle your SEO rather than hiring one person or an SEO-only firm.

Website Assessment: SEO Considerations

Certainly you can hire one individual within your company or a freelancer to look at each page on your site and optimize them one by one with keywords and headlines; however, the hired hand needs to consider the overall look and feel of the website – its design and the ease of navigation.

Getting the right keywords on a page should help your website rise in the search rankings, but even if you’re seeing any increase in clicks, you may not necessarily see a rise in sales or even incoming phone calls. If the website still has an outdated design and the copy is written awkwardly or blandly – even with the appropriate keywords – you will likely see a high bounce rate, which means potential customers have backtracked to their search results and are looking for the next company in your industry that’s going to catch their eye.

So when you hire somebody to boost your search rankings and conversion rate, that person (or team) needs to have the resources to improve aspects of your website from layout and design to even your company’s logo, should any of those items be problematic. If your website has a modern design and if the copy is written intelligibly and even authoritatively, you may start earning backlinks from other reputable sites, a concept which also boosts your visibility on Google. SEO is a dynamic and continually evolving process, and asking one person or even a small team to address every aspect of your website’s SEO is a tall task.

Is Your Website Mobile-Friendly?

Does your website adjust well to handheld devices like tablets and cellphones? No? Well, not only will it frustrate people who have found your website via one of those devices, but you’re also holding yourself back from a higher ranking on Google.

To make your website more responsive, you’re probably going to want to look for a web developer, one who not only has a high degree of programming skills but also can distinguish a good design from a poor one. In many cases, those are jobs for two different people, but if you can find one person who is experienced in both areas – not to mention copywriting and keyword research, among other skills – then more power to you. It’s not going to come cheap though, whether it’s somebody you hire on staff or if it’s short-term freelance work.

The Cost-Effectiveness of a Digital Marketing Agency

Let’s recap the primary areas in which you have to be skilled to improve and maintain the SEO of your company’s website:

  • Keyword research
  • Copywriting
  • Web design and content
  • Programming
  • Graphic design
  • Social media
  • Email campaigns
  • Website traffic analysis
  • Monitoring backlinks and mentions of your business online

There are even other factors that play into your website’s search visibility, but we’ll leave it at these for now. As you can imagine, you’ll have to search long and hard for even one person that claims to boast all of these skills, and if you do find him or her, it’s not going to be very cost-effective for your business.

The best route to take is to search for a digital marketing agency that can juggle all of these tasks and do so with a commitment to helping your company put its best face forward in the digital world. You may find SEO-oriented micro-businesses or freelancers in your area who can look up the most-searched keywords in your industry and rewrite the copy of your web pages, but it’s not likely they will possess the skills or resources to upgrade the look and user experience of your website, especially if those are glaring deficiencies.

Instead, opt for a digital marketing agency that can address every SEO consideration of your company’s website and digital presence. And if the marketing firm offers to manage your social media accounts, it’s only a bonus. You should be able to find an agency that will cost you less per month than you’d pay one person who may (or may not) possess all of the skills needed to improve your website and its search visibility.

An Agency that can Handle ALL of Your SEO Needs

Since everything from website design to social media strategy has search engine optimization implications, Eminent SEO has the resources to bolster every aspect of a company’s digital presence. We can assess your website and your online marketing strategy and then recommend and execute the necessary improvements.

Does your website need a complete overhaul or do you need a new one from scratch? Eminent SEO can show you some options and turn your wish into reality.

But maybe you just need to optimize a handful of landing pages on your site: We can work with you on a month-to-month or long-term basis – on whatever the size of project that works with your budget.

Looking to Boost Your Website’s Traffic and Conversion Rates?
Eminent SEO Has Solutions For You:
1.800.871.4130

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

16 thoughts on “Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      Thanks for reading! Feel free to check out some of our other blog posts and let us know what you think.

      Reply
  1. Avatar for Team Eminent SEOsympathy thank you notes

    Hi there, after reading this remarkable article i am
    too happy to share my experience here with
    mates.

    Reply
    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      Thanks for reading and for sharing. Keep your eye on our blog for more helpful tips on marketing and SEO.

      Reply
  2. Avatar for Team Eminent SEOSkylar Williams

    You make a good point about websites needing to be mobile friendly. I think that most people tend to surf the web on their phone now. I think my friend’s company is going to hire an online marketing company to get their name out there.

    Reply
    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      Thanks for reading, Skylar! Yes, mobile browsing is definitely more popular now than via desktop. Feel free to refer your friend to our site if he and his company are looking for expert marketing help.

      Reply
  3. Avatar for Team Eminent SEOGufran CH

    After SEO your information, I feel your knowledge on written subject is very high and you are keen to know SEO. Thanks for share with us your knowledge.

    Reply
    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      Thanks for your kind words, Gufran, and thanks for reading! Feel free to check out some of our newer posts and give us feedback.

      Reply
  4. Avatar for Team Eminent SEOLulu

    Just found your website. Great article. I think a lot of clients underestimate how hiring an expert seo agency can really boost their visibility, which is after all, what they really want to generate revenue.

    Reply
    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      Thank you for reading and for your high praise, Lulu! Many small businesses try to do their marketing in house or with a single dedicated employee, and it’s hard to make that work. Hiring an outside agency that knows what it’s doing should help the client generate revenue far beyond the monthly marketing expenses.

      Reply
  5. Avatar for Team Eminent SEOSharon Elleen

    Great article and very well explained. I believe in professionals so this is a very useful article for everyone. Many thanks for your share.

    Reply
    1. Avatar for Team Eminent SEOTeam Eminent SEO Post author

      You’re very welcome. Check out some of our newer posts (just click on “Blog” in the menu) and let us know what you think. Thanks, Jonathan!

      Reply
  6. Avatar for Team Eminent SEOMandy Hollowell

    Very Interesting Blog, I had a great time reading this and want to appreciate you for your work.
    Thank you fro sharing such a good stuff with us.

    Reply
  7. Avatar for Team Eminent SEODavid

    It’s a nice blog about Digital marketing agency, Nice post, The website should be the mobile-friendly lot of companies hire a single person for handling their website having an in-house Digital marketing is not Good. the company should outsource the Digital marketing agency that is very good and they should handle more projects. They can be capable of doing All Digital marketing tactics. Thanks for sharing information!

    Reply

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